Vigorously Implement Experiential Marketing, "PEAK +U" 6 Km Team Race Chengdu Start

PEAK, which has always attached importance to user experience, has new moves.

Since national fitness has become a "national policy", running has become one of the most popular fitness exercises.

In June 2nd, in the Xinhua Park of Chenghua District, Chengdu, the first IP competition, PEAK +U, was officially launched in the 6 km team competition.

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The theme of the first stop event of +U is jointly sponsored by Sichuan Chengdu Chenghua District culture, radio and TV news and Sports Bureau and PEAK sports.

At the beginning of this series of competitions, the unique spiritual connotation was injected.

The characteristics of team competition are highlighted in the competition system.

Different from traditional road race events, the mode of personal excellence is the standard, and the result is calculated by group finishing time, that is, the final score is calculated by hitting the last member, which fully demonstrates the charm of team sports. It advocates that there are teams in the participants' hearts and others in the heart.

In recent years,

It has been a pioneer in experiential marketing in China.

The brand has always insisted on signing the NBA star to China every year to get close contact with the fans so that everyone can feel the joy of sports.

As another masterpiece of PEAK experience marketing, PEAK +U has followed the tradition of brand focusing on consumption experience. The online experience marketing system has also added a fine event to provide strong support for brand service.

It is understood that in this event, apart from highlighting the 6 kilometer team's group attributes, there are still many bright spots on the scene.

The organizers specially invited the senior coach of the domestic coach training leading body "567GO" to provide professional services to the participants at the scene, and set up a "running advanced class" specially, giving the participants a full guidance on how to exercise scientifically, avoid injuries and advance sports.

In addition to the advanced class, after the event, there is also a stretch area for the participants to escort the body.

In addition, a mini mountain bike challenge has been prepared for children's competitors to cultivate their habit of sports.

For those who are not satisfied with the challenge of the 6 kilometer challenge, there are still shooting machines available for us to continue to shine.

The entertaining "big competition" link creates countless laughter and laughter.

In order to ensure the professionalism of the competition, the first station "PEAK +U" ran invites Hui Ren pharmaceutical, Yi Bao, 567GO, Fu Ren Yuan, Nanyang Li Tong and other partners to work together to ensure the best match guarantee.

As the sponsor of the PEAK +U competition,

Mr. Xu Zhihua, general manager, said PEAK has been committed to enhancing the experience and interaction with consumers. The PEAK +U series is a competitive event designed for PEAK members, hoping to connect them with consumers.

In addition to the competition itself, the competition has increased the experience of running products, sports professional services and on-site games, all of which are aimed at providing the participants with the strongest on-site experience.

Speaking of the original intention of establishing "PEAK +U", Xu Zhihua said: "there are many running events now, but as a professional sports equipment brand, when designing competitions, we should consider how to provide more helpful equipment for consumers. The experience of participants is also a standard for PEAK to measure the success of events."