Which Is Better To Join Underwear Brand And Underwear Brand?

Now, the domestic underwear market. brand There is a large number of brands, and the competition among brands is fierce. However, for most consumers, front-line brands and second tier brands are the main competitive forces in the underwear market. Moreover, when many investors choose underwear to join, they often linger between the first line and the second line brand. So, which is better to join the underwear store, the underwear brand and the second line underwear brand?

Analysis of the positioning of a second line brand

What is the first line brand and what is the second line brand? Simply speaking, the first-line brand is the brand influence, the popularity is relatively high, and the strength is strong, the qualifications complete brand, moreover these brands are always witnessed through the time, also has passed the underwear market baptism, at present the brand which still has the strong momentum. In contrast, the second tier brands may be slightly worse in their influence and popularity, but the strength and quality of the second tier brands also do not lose the first-line brand. It may only be a little later, but a bit lower in the consumer's mind. But this does not mean that the quality of the second line brands is poor.

From another point of view, the boundaries of the market for the first tier and second tier brands are blurred, not authoritative, and consumers' needs are different, so the treatment of different brands in the minds of consumers is different. And now some branded underwear can meet the needs of consumers in terms of aggregation, safety and wearable effect, so the difference between brands is only the difference between brand value and product value. Generally speaking, the price of brand underwear is higher.

Which is better to join first line brand and second line brand?

Most of the first-line brands have a very clear market positioning, most of the first-line brands are some high-end revenue customers on the ground, and the prices of products are relatively high. At the same time, front-line brands have higher requirements for investors, and there is little room for upgrading first-line brands relative to second-line brands. At the same time, the second line brand also has the advantage of price.

Always living on the second line brand. Boudoir underwear It is outstanding in quality and style. Boudoir has always been committed to creating underwear that can breathe, to show the elegant qualities of Oriental women. It has constantly updated and made progress in the design concept and style of products, and imported underwear production equipment from Germany and GERBER design system from the US. Always adhere to the human body mechanics and body fat technology to create each underwear. Therefore, boudoir is a first-rate level in terms of underwear quality, style, craft and so on.

Boudoir underwear products are very rich, underwear prices can be divided into three grades: high, medium and low, which can meet the diversified needs of investors. From this point of view, the second line brand underwear and the front line. Brand underwear Compared with more advantages to join. Of course, not all second-line underwear brands have such advantages and characteristics. Investors need to polish their eyes when they choose to join the platform.