In The Era Of Smart Retailing, The Key To Breaking The Whole Channel Is To Break The Key.

In the Internet environment, the traditional physical retail industry has been greatly affected, and the retail marketing mode is also quietly changing.

Farewell to barbaric expansion and meticulous management. This is a change that all retail businesses are facing.

In the era of smart retailing,

The industry highlights many "bottlenecks".

It is embodied in the following aspects: new channels continue to grow, consumers' consumption habits change hard to grasp; the space for barbaric growth is continuously compressed, and fine operation is a major trend. How to enhance brand attributes is one of the problems that retail brands should ponder.

How to improve the two sales rate and conversion rate of products, enterprises need to use Internet marketing thinking for in-depth application, and build a new business mode.

The sales market is advancing at full speed. Opportunities and challenges are more urgent than ever before. We want to seize the opportunity in the era of smart retailing. Only by finding the key to breaking the key, can we win by one move.

Sales need to be upgraded, with the help of data center.

The era can not do without the Internet, can not be separated from the large data platform, can not be separated from the support of the data in the platform.

They are all link tools, which are efficient links between people and people, people and information, people and things.

Like all retail products, the order efficiency of footwear and fast food products determines whether it can occupy the heights of the sales market.

Order efficiency emphasizes not only speed, but also the quality and accuracy of orders. It can not only connect all aspects of channels, but also directly touch consumers. This is the sales way that shoes and clothing and fast food products really need to be deconstructed.

To achieve this kind of Internet paction mode, we must use connection means and tools to reconstruct sales mode.

We have just obtained the mutual information from Tencent and China and tens of millions of dollars in B financing of light speed. It is a new generation of enterprise technology service provider which came into being in the Internet and data era.

Focusing on the pan retailing industry, especially in the footwear and fast wear industry, it has a lot of experience and can effectively help brands solve the efficiency problem of "people's freight yard".

It is a data platform system specially designed for traditional sales, especially fast selling products companies, to help enterprises build smart retail platforms quickly, and realize unified management and unified marketing of online and offline stores.

Source DataForce -- building enterprise's own intelligent data bank

DataForce is the source of energy in the pformation of retail industry.

Its main role is to link the internal and external data of enterprises, build their own data assets, realize digital driven business pformation, support business innovation in the form of micro service, reduce duplication of labor, and make intelligent retail scene quickly landing.

With its annual sales of tens of billions, its 6 largest brands, the most popular clothing group of China, the most popular clothing group of nearly 10000 stores, has used DataForce to upgrade the original discrete retail system with 1 sets of DataForce based energy retailing systems, and centrally manage nearly 10000 stores in real time, improving the efficiency of data processing and effectively carrying out intelligent pformation.

Yingli ShopForce -- a new generation of intelligent mobile terminals

Yingli ShopForce is an intelligent mobile POS and BI system.

At the same time, we can fully open up the data of "people's freight yard" under the online and offline, and realize the under line single line delivery and the implementation of marketing promotion.

It is easy to handle store operation such as daily cashier, shopping guide, member and merchandise management. It is also the entrance to data collection. It has the capability of real-time data analysis of mobile terminal. It is a set of store level mobile BI, which helps store managers easily manage and manage stores. It can scale up replication, quickly cover chain retail network, and build massive data contacts.

JACK& JONES, ONLY, VERO MODA, SELECTED, Taiping bird dress, Columbia, Agnes b, Goblin pocket and other clothing brands have adopted the mutual store intelligent data terminal, which improves the operation and management efficiency of the brand store.

Quality StockForce -- intelligently solve the problem of storehouse explosion and shortage

The mutual StockForce solves the high inventory problem with the big data technology. It can accurately calculate the number of goods per store per SKU per store, so as to increase the sales volume and reduce the wrong stock.

Effectively solve the problem of slow inventory turnover, so that enterprises with the least funds to achieve the fastest inventory turnover rate.

It will dig deeper from shops to commodities, and visualize and display data that needs to be improved in the operation of commodities.

Based on the TOC theory, the machine self learning adjustment and reinforcement allocation process can effectively improve the inventory turnover rate.

Through intelligent allocation algorithm, the turnover and sales volume of stores can be increased.

With the help of StockForce, Taiping bird clothing, Mini Peace, Wan Dian and other shoe and clothing brand enterprises have greatly reduced the shortage rate of stores, and improved the rate of single sales and inventory turnover.

FansForce: providing personalized service to members and enhancing brand stickiness.

FansForce enables users to access all the channel members' data and get more accurate members' portrait information, so as to implement more precise member marketing strategies and provide more personalized member services, so that users can truly trust and rely on brands and enhance brand stickiness.

Multi brand and multi account centralized management, through all channels of membership data to achieve, achieve members' rights and interests; and integrate the brand and third party open data, enrich the member portrait, help enterprises achieve thousands of people accurate marketing, at the same time can improve the user portrait accuracy, save the cost of sales and marketing, improve the rate of repeat purchase.

Taiping bird clothing, French fashion boutique Agnes B, Su Lang clothing and clothing company, and Feida dairy industry and other famous enterprises are excellent customers of FansForce.

Yueh Li JoyForce has brought a brand new shopping experience to the brand store. Just scanning the commodity tag code can quickly check the best match of this dress.

Customers use small programs to see that merchants use APP to match, the background is pushed by intelligent algorithm, and the seamless link is increased.

Shopping guide can scan the code to see the single product related collocation, recommend seamless recommendations to customers, enhance shopping experience and sales joint rate; guide buyers, collocs and consumers together to build brand matching culture, enhance the stickiness between customers and brands, but also reduce the cost of staff training and loss of staff turnover. Three

The era of smart retailing is the era of global insight with customer as the core. It is the era of intelligent Retailing Based on channels. It is a channel for all channels to analyze consumers' needs in the retail channel, and use data to achieve comprehensive and meticulous operation. It really helps shoes and clothing companies and fast food companies establish data platforms, mining business logic and consumption trends behind data, and acquiring the best market and intelligent retail system at the lowest cost.

How to speed up the pformation in the era of smart retailing and upgrade the iteration? With the help of mutual intelligence, the data support helps to enhance the efficiency of supply chain and marketing, and ultimately achieve the efficient reconstruction of the circulation chain, which is the best way to solve the current bottleneck.