MUJI And Jingdong Launches Full Category Cooperation To Help Jingdong 618

During the 618 period, the MUJI products will officially enter the Jingdong mall, and the two sides will launch all commodity cooperation in the Chinese market.

At the same time, MUJI announced that it will integrate its own resources and participate in this year's "Jingdong 618 grand ceremony" with other brands entering Jingdong mall.

In the future, the two sides will also carry out in-depth cooperation around the "unbounded retail" in logistics, offline stores, and many other areas.

MUJI said that the cooperation will enhance the operational efficiency of MUJI in an all-round way, speed up the upgrading and pformation of enterprise brand, and provide consumers with a shopping experience to break the limitation of time and space, and become a perfect landing of Jingdong's concept of "unbounded retail".

"Lian Shang net" understands that MUJI is selected.

To modify the process and simplify packaging is the viewpoint of product development. Both products and packaging are based on the needs of the living, providing good products, reflecting a simple and natural way of life, which corresponds to the concept of quality life that consumers love life nowadays.

Furniture, home furnishings, groceries, and even food.

MUJI's continuous self enhancement product concept and huge commodity category coincide with Jingdong's "boundless" concept, both sides in MUJI China.

With the help of Jingdong's big data, cloud computing, warehousing and logistics and unlimited scenes, MUJI will effectively integrate online and offline, break the barriers of scenes, and achieve precise marketing based on customer demand.

During the "Jingdong 618 grand ceremony", MUJI will take advantage of Jingdong's powerful flow and marketing capabilities, integrate brand advantage resources with Jingdong to conduct a full range of publicity, and create a consumer hotspot: About 231 offline stores across the country will display MUJI Jingdong shop opening information.

At the same time, MUJI will also use the official APP "MUJI passport", the official public number, the official micro-blog and the brand small program and other channels to coordinate propaganda.

In the second half of the year, MUJI will further deepen cooperation with Jingdong in various fields around "unbounded retail": Jingdong logistics will fully support all the orders completed by MUJI on the electronic business platform. In addition, MUJI stores will also deepen cooperation with Jingdong mall to achieve the goal of opening up members and products on the brand line.

This is conducive to the promotion of MUJI online offline retail integration, to meet consumers' multi-level needs and enhance the shopping experience, and then to achieve brand upgrading. At the same time, it also provides the best example for Jingdong's "unbounded retail" energy cooperation partners and the promotion of industry change.

MUJI and Jingdong group began their logistics business cooperation as early as September 2017.

In 2018, Muji and Jingdong group formally joined hands in the business of e-commerce. During the 618 period, the MUJI flagship store of Jingdong mall was officially opened.

Yamamoto Naomiyuki, managing director of Shanghai Muji (Commerce) Co., Ltd., mentioned that "Muji" hopes to work together with Jingdong group to serve life and contribute to the society and help consumers achieve "a good life" through commercial activities.

"MUJI has unique design aesthetics and marketing ideas, and has accumulated a large number of high-end user resources.

MUJI and Jingdong overlap in terms of ideas and scenes. The two sides have launched all-round cooperation. This is not only the affirmation of MUJI to Jingdong, but also the recognition of "unlimited retail" and unlimited expansion of the scene.

Xin Li Jun, vice president of Jingdong group and President of home business department of Jingdong mall, believes that the brand stickiness of MUJI in the new middle class will be more stable through the link of unbound retail, and it will also make the middle and high end customers of Jingdong have more quality choices, and the two sides will finally achieve a win-win situation.