CHIC Your Fashion, No Time.

Right now, it's barbecue, chafing dish, lobster carnival season!

Do you know that you like to eat Mao blood Wang, one of its important dishes, the belly, the louver, the money belly, unexpectedly has the fashion magic which turns into a butterfly and flutters. The Billie van Katwijk of Holland's einhoven School of design has turned the tripe into a material that can be used to make accessories, especially bags, and four different stomachs of cattle have been naturally processed into four different textures. This has also become the biggest design material this year. Of course, abroad, tripe is basically a waste, this practice is actually turning waste into treasure.

There are many others. Another Holland designer, Jalila Essa Di, has turned the cow excrement into one of the largest environmental hazards in the world into environment-friendly and valuable materials such as clothing, degradable plastics and even paper. The Alice Potts, which specializes in natural and human material research at Royal College of Art, has completed the experiment of changing the sweat secreted by human body into a sparkling crystal through the mysterious formula. Carmen Hechosa, Spain's leather designer, has spent five years trying to make the pineapple tree's pile of leaf waste after processing, and then processed it into a durable, durable leather pineapple leather material, which can be made into sustainable leather clothing, leather bags, leather shoes, leather seats and so on. More clear

- Jalila Essa di

- Alice Potts's crystal shoes.

Apart from these responsible designers, the sustainable practice of global fashion brands has also been deepened. Compared with this, many Chinese fashion brands also focus on sustainable development and seize the opportunity to rebuild this huge and potential market.

　　 A hat: gentle touch and healthy ecosystem

In Ecuador, a 2 metre long renewable Toquilla Toquera (grass) grows. The Panama straw hat made of this grass has light weight, high flexibility and excellent breathability. Because of its unique manual weaving technology and foreign culture, it has swept the global fashion circle. It was also included in the world heritage list in 2012 as a sustainable element.

" The foundation of sustainable fashion is the design ability of products and clothing brands. The handicraft maker of pure handmade hat in Ecuador has done so many things in his lifetime, and has made the craftsmen tear the 2 Toquilla long grass hand into thin hair like a hairpin, with a technique of 600 to 1800 stitches per square inch. Zheng Kaipei, general manager of the Suzhou Panama straw hat, which is specialized in the import of straw hat in Suzhou, said that the sun, temperature and humidity must be well done. The craftsmen can only make it from 11 to 1 in the morning and in the evening, because the other time is too hot, the grass will dry up, the rain is too wet, and it is not suitable for weaving. The conventional straw hat needs to be woven for 1 to 3 days, and the high-grade straw hat needs weaving for about 1 weeks. The straw hat of the artisan grade needs to be woven for 1 to 3 months, and the master grade straw hat needs to be knitted for 4 to 6 months or even 1 years. Therefore, the sustainable development of this straw hat is inseparable from the inheritance of ancient handicrafts.

Zheng Kaipei added that Toquilla grass, the raw material of Panama straw hat, is regenerated in several countries in South America, but it can only be used to weave straw hats only if it grows on the length of the Ecuador coastline and grows for more than three years. Therefore, the manufacture of a straw hat in Panama requires "everything is the best choice". It not only brings together heaven, earth, and people, but also touches the tender touch, perseverance, skill and countless gentle touch from human and nature.

Of course, this product with a healthy ecological chain and traditional arts and culture is very promising. "Authentic Panama straw hat is increasingly favored by consumers who are persistent in pursuit of personalization and refined taste. Our customers have been growing steadily over the past three years. CHIC2018 (spring), our first straw hat in Panama has shocked many visitors. It also makes us more confident about the future. Zheng Kaipei said that there is a supply and demand market in order to achieve the ultimate sustainable development.

　　 A uniform: the world's natural purity.

What is the future of school uniform enterprises?

" It should be a social enterprise, that is, to solve social problems with business plan, and to do well in the enterprise while doing well in social responsibility. " Eaton, director of the brand of the world's largest school uniform brand, said Yang Yue, environmental protection, sustainable development and other elements, has been embedded in Eaton's brand gene. For school uniform products, imported products from Switzerland and Germany are used to protect Eaton from the stability and safety of color fastness. The product has three quality standards: the internal QC quality supervision system; the official admission and the three level quality inspection agency report and the supervision spot check; the international SGS independent "flight test".

In 2017, Eaton Ji De ranked the highest in the world with 6 million 700 thousand cumulative shipments, but Yang Yue said that the most profitable companies never valued profits most, but instead targeted the "more meaningful" ones. The Upcycle project is Eaton kunderki's public welfare project to cut down shirts and production waste materials. Eaton Ji De has worked with local NGO soil diary for two consecutive years to collect white pure cotton materials in production process as raw materials and transported to the poverty-stricken villages in Qiannan Prefecture of Guizhou province. Since 2016, more than 6000 meters of white cotton consumption has been utilized for upgrading the earth's environment.

"Upcycle project" made the handicraft workshop of 30 people in the poverty stricken village of the country continue to operate; the women in the village had earned income; the Upcycle ethnic minority plant dyeing works absorbed both local cultural elements and modern aesthetics, which was deeply loved by many school customers; this project promoted the cultural revival of the local minorities and went abroad, and also went abroad at the end of 2016, and went to Bristow, England, to represent China in the world quilting competition. Meanwhile, the upcycle project was awarded the 2017 Phoenix actor alliance Award for public enterprises. Yang Yue continued, in addition, since 2013, Eaton had no longer printed the brand album. A small number of other printed products used recycled paper made from recycled straw, such as earth paper and light paper, to reduce energy consumption. The company is actively cooperating with Heng Tian Group in developing new environmentally friendly fiber fabrics, and developing new reusing materials.

"We should not only solve the problem of ugly and bad school uniform in China, but also make social restoration work from many aspects such as industry, education, environment and so on," Yang Yue said.

　　 An alliance: plant dyeing promotes environmental protection.

What is the most ideal form of sustainable fashion system? It is not only a practice of renewable or recycling of single brand, it must be the integration and cooperation of every process of every brand.

As a result, not long ago, China's plant dyed (grass and dyeing) industry alliance was established. This is a comprehensive industrial chain integration innovation organization based on green manufacturing and sustainable development, taking enterprises as the main body, taking the market as the guidance, taking politics, production, learning, research and application as the basis, and sharing intellectual property rights as the characteristics. At present, there are 32 founding members in the league.

"Plant dyeing in China has a history of 1000 years, and has condensed the essence of Chinese culture. However, at present, there are three problems in developing plant dyeing technology in China: color instability and low color fastness, inadequate plant color spectrum, imperfect color system, lack of exclusive standards for plant dyes and plant dyed textiles." Two, actively consult the international standard color card production process, effectively study the color system of plant dyeing, improve the color standard of plant dyeing; three, speed up the formulation of plant dyestuff standard, textile standard and standard dyeing process, set up a series of plant dyeing standards suitable for the sustainable development of plant dyeing industry, accelerate the development and popularization of plant dyed products, adapt to the new concept of green health and personalized consumption; four, use the advantages of Yunnan, Guizhou, Guangxi, Guangxi, Guangxi, Guangxi and Guangxi to build a dye base for plants with the advantages of good ecological environment and abundant plant species, and promote the development of traditional dyestuffs and ethnic costumes with new technologies, and create a new industrial chain for poverty alleviation and attack, create a new environment for the development of national culture, and create a new environment for the transmission of national culture, so as to promote the development of local economy. Ma Zhihui, vice president of China's plant dyeing industry alliance, said that the union of plant dyeing industry is: first, from the newly enriched pigment plants.

Ma Zhihui also said that the plant dyeing alliance is also a platform for CO creation, co construction and sharing. "We hope to achieve a complete industrial line from dyes to finished products, and guide consumers to understand the charm of such environmentally friendly dyes and products, such as grass and wood dyeing." In the near future CHIC2018 (Autumn) exhibition, the grass dyeing alliance will display a series of environmental protection plants from dyestuff dyes to finished products in a 228 square meter booth.

　　 One world: natural fur is more environmentally friendly.

Founded in 1949, the International Fur Association is one of the most important organizations in the fur industry worldwide. It has 50 members in the world. In addition to specifying trade rules and industry norms for fur trade, they also assume responsibility for vocation.

" Sustainable development is very important to the whole industry. It is also one of the priorities of our work. The fur industry is also implementing this principle. First of all, we have been guiding and training fashion brands, producers and designers to convince them of the importance of using natural materials and the importance of sustainable fashion. Secondly, we have been constantly guiding consumers to use sustainable raw materials from information publicity, and our own natural raw materials and plastic raw materials publicity projects, so that consumers understand the importance of clothing materials to the environment. The international fur trade association CEO Mark Oaten said.

The International Fur Association has just used a famous laboratory in Europe to test the degradation of natural fur, plastic fur and artificial fur in 30 days. The advantage of natural fur is obvious. This is an environmentally friendly material that can be degraded within one month. It is mainly composed of water, protein, fat and inorganic salts. The production process is also mainly carried out on farms, with carbon emissions less than 20% to 30% of man-made fibers. Mink bone powder, fat and other body parts are used in central heating, manufacturing biodiesel and other fields.

However, sustainable development is a long and arduous journey. In the past two years, with the natural fur industry, it has become fashionable for the fashion industry to make some big noises in the fashion industry. But in fact, it is the focus of public opinion against fur to obtain "fur is humane", and the rational use of natural fur is related to the natural balance. Mark Oaten said, "from the above degradation experiments, natural raw materials will better protect the environment. At the same time, we should return the right of consumption to consumers. In addition, when consumers are really affected and refuse fur, the next step is to refuse leather, leather products, wool products and silk fabrics. From the perspective of animal protection, all these animal related items will be a little unusable. The decision of "anti fur" is to do nothing by step-by-step.

At present, the massive abandonment of fur has not shaken the foundation of this industry. According to the statistics of the International Fur Association, the proportion of fur brands in the 2018 autumn and winter fashion week is still as high as 64%. However, for the long-term development of fur industry, it is extremely important to promote the transparency and transformation and innovation of fur industry, and to gain access to the channels and methods of fur.

On the whole, Chinese enterprises have a long way to go in the sustainable fashion product innovation, but from the perspective of production, consumption and dissemination, China's sustainable fashion has started. Once people have opened the bridge between sustainable fashion and business logic, this concept may be a new opportunity for domestic clothing brands. And these glittering and sustainable enterprises will be in the near future. CHIC2018 (Autumn) Excellent performance.

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