Zara Opens Up New Spokesmen Wu Lei And Dongyu Zhou.

On the morning of September 19th,

adopt

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Meanwhile, two spokesmen.

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They will be sold on the 9 Tmall 27 super brand day on the 27 th of February.

This is the latest and most important step for Zara's parent company Inditex to promote e-commerce and star traffic strategy.

On the basis of the two brand ambassadors,

Supermodels Li Danni, Xue Dongqi, and Yu will also share their stories with Zara and their unique fashion ideas on social networking sites.

This means that Zara, which contributes the main revenue to Inditex, has also begun to use the star traffic strategy in China.

The number of fans of sina and micro-blog of Dongyu Zhou and Wu Lei reached 2522 and 28 million 820 thousand respectively.

The total amount of sina micro-blog fans of Li Danni, Xue Dongqi and the three models of Yu Tian Yi can reach 1 million 250 thousand.

Since the beginning of this year, Inditex has launched a spokesperson's route in the Chinese market.

Oysho, which is mainly made up of household clothes and underwear, opened Li Qin as spokesperson for the Asia Pacific region in the 5 month of October this year. Then the high-end brand Massimo Dutti found Janine Chang and Gao Yixiang.

Uterq u E announced the appointment of Bea Hayden as the image ambassador of China in 8 months. In September, Pull&Bear launched Wang Linkai in the NINE PERCENT combination.

The only exception is probably Bershka.

The brand announced its partnership with Yoga Lin in 8 months in 2017.

Although it is not called a spokesperson, Yoga Lin's role is not far from the spokesperson.

So far, eight brands of Inditex company have introduced spokesmen across the Chinese market.

Before that, Inditex had hardly invited spokesmen in the Chinese market, and was seen as a way out of the growth of Chinese local clothing.

But now Inditex's strategy has changed.

Zara became the last brand to be introduced into the company, but this announcement still has its importance: the main brand Zara has contributed more than 60% revenue to Inditex.

Include

Asia and other regions occupy 25% of the revenue, after Spain.

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The same route, Zara's competitor H&M has been used for quite a long time, and the frequency of changing the spokesperson is relatively high.

Because of the short time of the spokesperson for the brand of Inditex, it is still difficult to say how much effect the star flow can bring, and it is still an uncertain thing to rely on the star to drive the growth of the business.

At the same time, the slowdown in Inditex's financial growth has not been alleviated.

According to Inditex's first half 2018 earnings report, revenue and gross profit margins are still growing.

But revenue growth has slowed, slowing from 11.5% to 8%.

Now the growth of Inditex has been placed on the electricity supplier and the growth of the Chinese market.

In September, Inditex, the parent company of Zara, announced that it would open all its brand online shopping businesses worldwide in the 2020 year of the year, including the fact that it has no entity stores yet.