To The East Of The United States: The Hundred Antelope Opens The New Beginning Of Oriental Life Aesthetics.

The five thousand year civilization of China brings the cultural treasure of the later generations, that is, the traditional Chinese aesthetic culture and spirit.

Traditional Chinese aesthetics emphasizes the beginning of a specific art category or form of expression, and goes back to the higher spiritual level in the process of continuous distillation and sublimation.

The the Imperial Palace Museum collages 1 million 860 thousand pieces of cultural relics, the art sanctuary that condenses Chinese wisdom and conveys Chinese aesthetics. It provides an excellent platform for people with lofty ideals to study how Chinese traditional aesthetics integrate into modern life.

In the past, the open area of the Imperial Palace was 30%. Under the leadership of Dean Chao, the open area in 2018 has reached 80%.

A large number of past non open areas have become the exhibition area and become a window to promote traditional culture.

It is an important cultural mission and responsibility for the Imperial Palace to make Chinese stories glow and make Chinese cultural heritage live and make people close and love traditional culture.

At the same time, as a local skin care brand dedicated to the spread of Oriental culture, the hundred antelope also innovates in ideas and ways, explores the essence of traditional art, excavates the connotation of Chinese culture, and displays the Oriental beauty in the new era.

In October 18, 2018,

Hand in hand with the "Forbidden City" forum held in the Forbidden City of China, the forum of "Oriental Aesthetics of life" is held in the garden of Jianfu palace, the Imperial Palace.

Experts and scholars from different fields such as the the Imperial Palace Museum, Tsinghua University, and the hundred antelope, jointly explore the beauty of Oriental life and share their insights into the beauty of life in ancient and modern times.

Through this forum, we use the beauty and aesthetics of representational beauty to express another meaning of classical Oriental Aesthetics for modern life.

To explore the new vision and new form of making the past serve the present.

In recent years, the Imperial Palace has attracted much attention in the exploration and practice of integrating traditional culture into modern life.

On line, the digital the Imperial Palace community has been established, and it continues to exert power in the new media, trying to pass the solemn royal culture to the public through a more friendly way. Under the online, the exhibition hall renovation, storage type exhibition, original layout, and the expansion of the open area all allow the public to better perceive the strong cultural details of the palace.

As a local skin care brand dedicated to the spread of Oriental culture, the gazelle continues to lead oriental aesthetics.

It aims to integrate Chinese Oriental Aesthetics into every consumer's life, so that every Oriental woman's heart can arouse the love for Oriental beauty, so that more people can understand that the Chinese heritage represented by the Imperial Palace culture can also be pformed into a way of life.