How To Scale Up The Clothing Supply Chain And Make O2O Door-To-Door Customization

Trillions of scale Clothing market Customization accounts for less than 10%. With the upgrading of consumption and the development of flexible supply chain, clothing customization has become a major trend. 36 krypton has been reported on this track. Custom tailoring O2O Ewan tailor, from the men's clothing custom field cut into the good clothes, Mr. Y, quantity, MatchU, and the use of customized cabin to measure the human body data INFIT fit, using 3D modeling and AI's clothes call.

　　 Yi bang was founded in December 2014, using O2O door-to-door volume to provide personalized clothing customization service for users. At present, the company has The more than 500 person dress consultant team is set up in 40 cities in the form of branch offices. be run directly by a manufacturer Service outlets, free door-to-door volume of services covering more than 140 cities. In October of this year, the monthly volume of the platform was over 100 thousand, and the turnover exceeded 5 million yuan per day.

Founder, chairman and CEO Fang Qin told krypton 36. There are two main differences between Yi Bang people and the traditional fashion customization mode.

　　 The first is to replace the physical stores with the way of door-to-door, which removes the rental cost of 25%-50% in the traditional store mode and benefits consumers.

The two is the deep integration of the supply chain. Yi Bang people deeply cooperate with the factory, replacing the old tailor's experience with intelligent push edition. There are only 4 clothing codes in general, but the algorithm can change the basic version to 64. After a great deal of data verification, the dress consultant will input the user data in his own system, and the cooperative factory will automatically calculate the most suitable version of the user through the intelligent push technology. Because of improving the efficiency of the supply chain, the clothing price of Yi Bang people has been reduced by 30-50% compared with the high level.

Therefore, Yi Bang people have higher selection criteria for cooperative factories: edition, ingredients, sewing techniques, production processes are in line with the standards, and support personalized production; Nissan can more than 2000, the delivery time can keep pace with the platform; in terms of intelligence, there are basic equipment such as cutting beds, intelligent hanging, electronic screen, real-time tracking process status, and an indispensable system, which can orderly manage orders, inventory, production, warehouses, workers.

Fang Qin said that the cost of intelligent spanformation of traditional factories is actually very high, with 500-1000 investment and six months to one year. Moreover, the current situation of intelligent spanformation of domestic factories is lack of a whole idea, and the linkage between the plant systems is very poor. High input and high professional thresholds are obstacles to the development of customized supply chain.

In this regard, Yi Bang people are also developing related systems, free to open to cooperative factories, and are now being promoted by sub version. At present, there are 20 cooperative factories in the clothing company, and the delivery speed is about 10 working days. After that, the company will further improve the standard and strive to shorten the delivery speed to 5 working days.

The first thing to solve is to use technology to improve efficiency. clothing Customized scale problem, so that users can enjoy the low price and fast quality customized service. Make custom clothes more fashion This is the next goal of the industry. To achieve this, one is to use intelligent technology to achieve efficient personalized customization, the next is to add customizable products. Finally, fabric is also a very important part.

Because of the high standard of men's clothing, players often choose to follow suit first. Men's wear Cut in. The clothing industry extends the category to the relatively non-standard leisure category. The menswear customized products include Western-style clothes, shirts, trousers, coats, T-Shirts, new Chinese clothing, and so on. Different fabrics, crafts and edition combinations have over 100 million SKU in theory. This year, the platform has also introduced women's clothing, but at present there are fewer categories, and then will gradually expand.

Fang Qin said that the integration of fabric resources is also one of the advantages of Yi Bang people. Past times Fabric The problem is that because the factory can not predict sales accurately, it only has classical fabrics, and reserves are relatively limited. Yi Bang people have changed this: because of the adoption of C2M mode, the platform is directly connected to consumers, and has accumulated a lot of data to predict future performance and product mix. With the cooperation of many well-known international fabric suppliers in Italy, Yi Bang people can introduce the latest models in advance, and use them earlier than international luxury brands. Fabric 。 At present, there are more than 3000 kinds of storage fabrics on the platform.

The custom clothing of the apparel platform is factory brand, but the platform has pricing power. Up to now, the cumulative number of customers has exceeded 650 thousand, and the average customer price is around 2500 yuan. In 2018, the company expected revenue of 5-10 billion. In October this year, 40 branches have achieved full profit.

At present, there are more than 800 employees in the country, headquartered in Hangzhou. Founder Fang Qin graduated from Zhejiang University and is a continuous entrepreneur. Previously, the ybong people had won tens of millions of RMB A round of competitive venture capital investment, and 50 million yuan B round financing of Maoming Rong's investment. At present, they are looking for C round financing.