KFC And NIGO Have Made A Strange Attempt To Produce A Capsule Series.

　　 KFC released a series of street clothing capsules featuring fried chicken and Colonel's theme. In November 16th. KFC restaurants in Manhattan are on sale.

Design these clothes A little bit surprised, Nagao Zhimin, the founder of Bape. NIGO, he now owns an American retro fashion Human Made.

To get inspiration, the Japanese designer who had nothing to do with KFC went to Luis Weil, Kentucky, USA. KFC headquarters And the Museum of Colonel Sanders.

Human Made is the brand that NIGO mainly injected energy after leaving the Bape in 2013. So far, there has not been a separate entity store. "When we heard about NIGO's obsession with Colonel Sanders, we invited him to join the Colonel's personal files to motivate him." Kentucky's US media and digital marketing director Steve Kelly said.

This is undoubtedly another attempt by fast food brands to integrate themselves into popular culture, but it only chose a less cooperative partner. To promote this cooperation is the creative agent Hypemaker, a service provider of the trend media Hypebeast. On the official website, we describe ourselves as "we are the global authority of youth culture, and embody the brand through the powerful story with striking visual effects."

In the past, fast food brands and carbonated drinks giants liked to publish some ugly clothes in Paris fashion week and New York fashion week. Now, they seem to be aware of this and know how to cross the border and seek out some professionals.

Similar cross-border cooperation is now becoming more and more common, with the aim of maximizing the use of fans from both sides. A recent example may be Wang Wang's recent and local. fashion The brand TYAKASHA, the joint venture series, was sold out in 7 seconds, and about 700000 people flooded into the Tmall flagship store.

KFC and Human Made capsule series 11, in order to match KFC's 11 spices formula, red and white main colors, including T-shirt , hoodies, jackets and accessories. The first sale in Manhattan will also be on sale in Tokyo in November 23rd. The price ranges from 20 dollars to 375 dollars. Interested and just in Manhattan, you can have a look.