Deng Lun Became JACK&JONES'S First Brand Spokesman In Greater China.

Recently, JACK&JONES (JACK&JONES) official announced that Cannes's Mads Mikkelsen joined the new strength actor Deng Lun as the spokesperson for the JACK&JONES Greater China brand and filmed her endorsement ad in the near future.

One is Denmark's most sexy man who can stand the years. One is the young actor with both Yan and strength. Their first cooperation has brought unprecedented new meaning to JACK&JONES. It explains the internationalization and localization of JACK&JONES. It needs maturity and youth as well.

It is understood that JACK&JONES was born in 1989 and is one of the main brands of the Danish BESTSELLER group, which is mainly European style design.

。

In 1991, JACK&JONES's first store opened in Trondheim, Norway, and officially entered in March 2000.

Today, it has more than 1700 stores.

As the first batch of foreign apparel brands to enter China, JACK&JONES has already started its layout in China, and has successfully entered the first and second tier cities, becoming the leading brand of the industry.

Although it has been a great success in the Chinese market at present, with the rapid change of global apparel market in recent years, it comes from the following

The impact of the market has become more crowded.

JACK&JONES also began to feel a sense of crisis and began to seek new changes.

This is the first time that JACK&JONES has launched the brand spokesperson of Greater China, and invited the Mads and Mikkelsen, the Danish sexy man.

Mads Mikkelsen does not need to say much. The Cannes actor who plays the role of Hannibal has gone to the peak of his career. His finely sculptured face and figure left a deep impression on the audience.

Another Deng Lun is the representative of China's youth strength actor. In 2012, he was officially released, and he appeared in the series of TV series such as "flowers and flowers, fog and fog", "Ode to joy 2", "meet you" and so on.

This year, he and Yang Zi starred in the fire of "sweet honey, such as frost", which ushered in the small peak of the business, and its influence and appeal increased suddenly.

In the age of social media, traffic is the first, and Deng Lun, who owns the national degree and traffic volume, is undoubtedly the target of brand pursuit.

Meanwhile, Deng Lun announced that micro-blog's endorsement of JACK&JONES has been forwarded to 1 million 160 thousand so far, 100 thousand of the commentaries are 300 thousand, which is enough to prove Deng Lun.

The influence of the industry and young consumers should not be underestimated.

It is easy to see that in recent years, JACK&JONES has paid more and more attention to the Chinese market. In order to attract more different circles, invite domestic stars to promote endorsement of their products, the strong fans strength and traffic dividends are behind them.

Recently, Mads Mikkelsen and Deng Lun's new commercials for JACK&JONES have also been online, perfectly interpreting the interesting and stylish aesthetics.