Long Term Shares To Pay Short-Term Financing Bills, Product Innovation To Promote Enterprise Development

The local high-end women's clothing brand, Limited by Share Ltd (hereinafter referred to as "CP002"), announced today (November 21st) that the company issued the second term short term financing certificate of 2017 in November 20, 2017 (the bond is short: 17 17, 41788002), the total issue is RMB 400 million, the coupon rate is 6.80%, the bond period is 365 days, the interest date is November 20, 2017, and the payment date is November 20, 2018.

As of November 20, 2018, the group has completed the payment of the short-term financing bills, and the total amount of principal and interest payments is 427 million yuan.

The industry believes that the completion of the payment of the short term financing bonds of the long term stock not only broadens the company's financing channels, but also helps to supplement the company's capital needs, and plays an important supporting role for the realization of the long-term strategic goals of the company.

Public information shows that in 2000, the brand opened the high-end brand.

After the initial public praise in the market, a new brand of fashion trend has been nurtured. At present, the company has 4 independent creation companies, namely, Marie, Rhine, and the 4 brands of "agency operation", namely, Trafford, Gikot, FF and DEWL.

The fifth quarter is the company's Otter, focusing on brand discount stores, committed to ultra-low surprise discount, so that consumers really experience the "big brand, low price, high quality" elegant lifestyle.

In the context of the slowdown in the growth of clothing retail sales in major retail enterprises in the country, the shares began in 2014.

Business sales revenue has fallen cliff style, and the impact of the development of electricity supplier channels has changed. People's consumption patterns have changed. For three consecutive years, the sales of women's clothing have been maintained at a negative growth trend.

In the period of the release of the traffic dividend, the company should make quick adjustments to this downward trend.

In the first half of 2018, sales of women's clothing reached 659 million yuan, up 31.47% over the same period last year.

Xu Yi, an analyst with the League of nations securities, said that at the beginning of 2015, the group began to realize that the impact of the changes in consumption habits brought about the impact of the online offline impact, the loss of the benefits of the entities' shops, and the timely closing and adjustment of the shops with poor efficiency.

In 2015, the number of women's wear shops dropped to 486 in 2015, and in 2016 it continued to adjust. In 2017, the company increased the adjustment of the layout of the channel. Due to the contraction of the "Marie" brand, the number of stores from 2015 to 2017 was only one, while the remaining "Lan Zi" remained at 225, and "35".

In 2017, there were 72 inefficient stores and 81 new shops in 2017. With the promotion of the consumption capacity of the three or four tier cities, the group's efforts to promote the settlement of the "small posture" and "brand" brand for the three or four tier cities will help to ensure the continuous improvement of women's clothing business by exploring the existing and future consumption potential.

Wang Jianyou, Secretary of the board of directors, said that the growth of women's clothing business was mainly from product innovation, channel adjustment and meticulous management.

(1) in recent years, the company has continued innovation in product design aiming at the new characteristics and new trends of women's clothing customer needs.

On the basis of improving the original customer satisfaction and retaining the old customer base, aiming at the new characteristics of younger customers' needs, we should intensify the development of new products in many scenes of work and life, further widen the age distribution of the customer base, and maximize the diversity and differentiation of all age groups.

Demand.

(2) in view of the new trend of the future development of large consumer retail channels, the company has intensified the adjustment of the channel layout since 2016.

First of all, performance standards are used to adjust the sales terminals of the middle and high end women's clothing stores.

Secondly, we should increase the intensity of channel sinking, vigorously develop the three or four line cities with larger market potential, and speed up the layout of shopping centers, airport stores and other crowded shops.

(3) continue to refine and upgrade fine management in supply chain, product quality, marketing promotion, VIP service and staff skills upgrading.

Wang Jianyou disclosed that due to the impact of the decline of the domestic high-end women's clothing market in the past few years, the existing agency brand of the company has been developing smoothly, showing a general downward trend.

Future Ltd will continue to expand its brand business actively, and at the same time, it will try to launch a new brand by selecting the second international brand.

According to the financial report, in the year of 2017, the operating income of the group was 2 billion 353 million yuan, up 72.06% from the same period last year, and the operating profit was 224 million yuan, an increase of 29.27% over the same period last year. The net profit of the shareholders attributable to the listed company was 188 million yuan, a 14.36% increase over the same period last year. The three quarterly reports before 2018 achieved a 2 billion yuan increase in business revenue, 21.37% yuan over the same period last year. The net profit attributable to shareholders of the listed company was 185 million yuan, an increase of three over the same period last year.

Basic earnings per share of 0.4616 yuan.

Women's clothing market segmentation is high and market competition is fierce. The market structure has been gradually formed from high-end to low end. According to the data disclosed by Euromonitor, the retail sales of high-end women's clothing market in China occupy the whole market.

19.5% of retail sales.

Xu Yi said frankly, if the ratio is calculated, it is expected that by 2020, the market size of high-end women's clothing in China can reach 174 billion 700 million yuan. If the proportion of high-end women's clothing is further increased to 22%, the retail sales of high-end women's clothing will be more than 200 billion yuan.

In Xu Yi's view, this assumption is expected to be realized.

With the improvement of women's income, the economy is more independent. The high-end brand clothing that is more fashionable and design is showing its beauty. Excellent design, high frequency update and price advantage make the local brand grow up gradually.

As a whole, the competition of domestic women's clothing is still very fragmented. The brand concentration of middle and high-end women's clothing is lower, and multi brand competition has more advantages.

At present, the multi brand matrix of the women's clothing of the group has been completed. The product has wide price range, wide coverage age and obvious competitive advantages.

At present, the group is committed to building a multi industry, interconnected and collaborative pan fashion ecosystem. It has completed the construction of four major business segments, namely, fashion women's clothing, green baby, medical beauty and asset management.

Xu Yi predicts that in the future, the company will continue to push forward the construction of "pan".

The "Internet ecosystem" strategy, and women's clothing, baby, medical beauty, cosmetics four plates will also jointly promote the sustainability of the company's performance growth.