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    2018 Ten Hot Crossover Series

    2018/11/23 11:40:00 157

    CrossoverJoint SeriesBurberryWangwangKFC

      

    pboundary

    (Crossover) has become

    Indispensable words in current fashion

    From traditional to modern, from the east to the west, the cross-border trend is becoming more and more intense. It has represented a new style of life and aesthetic integration.

    Cross border joint cooperation has made the two brands which are not related to each other penetrate and merge with each other. The contrast brought by different elements has brought strong visual impact to the brand, and also conveyed the trend of the brand, and finally formed the marketing effect of "1+1>2".


    The Fashion Shop "clothing store" inventory of the ten hot cross-border joint names Series in 2018, together with the following: (ranking is not divided)

     

     

    Burberry X Vivienne Westwood

    The two largest British brands, Burberry and Vivienne Westwood, announced that they will launch the Vivienne Series in December 6th.

    Since RiccardoTisci took office, he has been working hard to pform Burberry's Centennial brand and attract young people better.

    Vivienne Westwood is mainly based on punk style and is bold and avant garde.

    But Tisci once said that Vivienne Westwood was one of the designers who inspired him to join the design industry, so this time he was very happy to work with her.

    The two brand that looks like a horse and a cow will cooperate. I believe there will be different sparks.

    Officials first released photos of three designers, Riccardo Tisci, Vivienne Westwood and her husband, Andreas Kronthaler, and released trailers for the series.

    Seen from the film, the first design was to use the classic lattice pattern of high Oxford shoes before the Burberry revision, but there was a VivienneWestwood shadow on the design outline of the shoes, which perfectly integrated the two brands, which made the works more anticipated.

    Burberry X Opening Ceremony capsule series

    Burberry and Opening Ceremony jointly launched a unique capsule series, using bold printing and bright colors, limited single products including color logo T-shirts, Burberry classic lattice shirt rainbow version, and rainbow retro lattice handbags and caps.

    The new blockbuster came from photographer Salavatore Caputo in Kiev, Ukraine.

      

    TYAKASHA x Wang Wang joint series

    In October of this year, Shanghai's original local independent brand TYAKASHA and Wangwang launched the cross-border combination and collision between fashion and food industry, and it was on sale at double eleven.

    As a well-known image of everyone, Wang Zi is deeply rooted in the hearts of the people. But everyone seems to have a fixed image recognition for Wang Tsai. It is a gift bag, a milk, a supermarket and a childhood memory.

    Resolutely began the cross-border cooperation project, Wang Wang and Tacasa in the field of fashion collision, full of fun and sparks.

    In order to highlight the culture of Wang Tsai's classic graphics, the style of the cooperation series is different from that of Taka's past style and tends to the simple trend.

    The loosely shaped sweater, plus reflective materials and collusion elements, adds a lot of personality and uniqueness to a single product.

      

    Palace x Polo Ralph Lauren

    London skateboard brand Palace is now one of the hottest brands. In November 2018, it launched the Palace x Polo Ralph Lauren joint series. The highlight of the whole series is the "skateboard bear" knitted sweater and bear doll. The price is $475 and $350 dollars respectively.

    The combination of Ralph Lauren, the classic bear and the skateboard, the corduroy trousers, the red jacket with Polo classic Logo, the trousers, the horse head printed shirt and the happy shoes are all impressive.

    Palace two co founders Lev Tanju and Gareth Skewis shared the story behind the partnership. Tanju said: "I think Ralph Lauren is the only brand you can wear on board the same day to attend board meetings, funerals and soccer matches.

    And Palace does not want to be content with his current achievements or do some boring things. We hope this brand can be interesting and exciting all the time.

    Skewis said, "joint cooperation is a current phenomenon, and everyone is doing it, just like a quarterly series.

    For me and Lev, this is a very important moment and a real peak.

    "

      

    MOSCHINO xTONY MOLY joint make-up series

    Italy luxury brand MOSCHINO, founded by Jeremy Scott as creative director, has recently launched a joint series with fast fashion brand H&M H&M, and has recently launched a surprise joint product with Korean cosmetics brand TONY MOLY.

    The packaging design of this series is not only colorful and doodling, but also fashionable black gold. It includes lipstick, lip gloss, eye shadow, eyeliner, powder and moisturizing cream.

    It is worth mentioning that the eye shadow plate is ingenious in designing the outer package of mobile phone shell and card bag. The model of mobile phone shell is iPhone 7 and 8, which is both fashionable and practical.

    MOSCHINOx TONY MOLY was officially launched in South Korea in November 3rd, priced between 9900 and 48000 won.

      

    EVISU X Champion new round of joint names

    After the launch of the joint venture cooperation last year, the popular street Cowboy brand EVISU once again launched the new limited joint series with the American classic Centennial sports brand Champion.

    The combination of the Japanese traditional crafts and the American style campus breeze has attracted widespread praise from both sides. Last year, the two sides took the Japanese and American street as the design blueprint in the 90 years to carry out the street dialogue between the tide and the American tide.

    The EVISU x Champion Asia Pacific Limited joint series will be officially launched in mainland China, Hongkong and Macao in November 18th. The mainland will launch its first activities in November, 17 days in Beijing, Sanlitun, Shanghai, raffles, Guangzhou, and four EVISU shops in Chengdu Pacific.

     

    SKECHERS X Champion

    The joint name of two famous American brands brings fresh blood to the Streetwear culture. They are SKECHERS x Champion. The joint series is divided into two parts. The first part is the "Action" series. The 80s and 90s classic sportswear mainly brings long sleeved T-shirts with Skechers California and Champion logo, nylon hoodies with American flag patches and two color matching.

    School jacket

    The second part is the "Basic" series, which presents a more casual sports aesthetics. The bright colors of the Hoodie are marked by the logo Champion and Skechers D'Lites.

      

    CONVERSE X CHIARA FERRAGNI new round of joint names

    CONVERSE launched a new joint venture with fashion blogger CHIARA FERRAGNI in May this year.

    The last time the two sides chose the One Star shoe type, this time there were more abundant choices on the shoe type, namely Chuck 70 and the high and low backed thick Chuck Taylor All Star.

    Chuck70 has adopted the design of canvas and sequins splicing, the outer flake, the inside canvas, the sole CHIARA FERRAGNI, the most favorite lake blue; the All Star body is sequel, similar to the last One Star, each pair of shoes is embellished with CHIARA FERRAGNI all over the world "big eyes", of which Chuck 70 eye on the eye logo is a replaceable Velcro design.

      

    HUMAN MADE x KFC

    HUMAN MADE has officially unveiled a joint venture with the fast-food giant KFC.

    This series takes the theme of "HUMAN MADE Original Recipe" and extracts KFC logo red, white, black tone and "Colonel" patterns, such as coat, T-Shirt,

    hoodie

    Tote Bag and hats and so on have both HUMAN MADE and KFC style of street products.

    The cooperation series was launched in pop-up in New York in November 16th.

    Then landed at HUMAN MADE store in Tokyo in November 23rd.

      

    NEIGHBORHOOD X Dr.Martens

    Dr.Martens was born in 1960. It was once loved by young people who love punk culture and all kinds of subcultures. It is the famous German tide boots brand.

    To this day, Dr.Martens shoes are still

    fashion

    Street people are in a good mood, and the major brands are also competing for their joint planning.

    Japanese street wave NEIGHBORHOOD launches first collaboration with Dr.Martens

    shoes

    In the series, in the recent sale of NEIGHBORHOOD x Dr.Martens 1460 and 146 pairs of 1461 pairs of toe heads printed with the words "FILTH" and "FURY", two pairs of 1460 were printed with the words "NBHD Tokyo" on the heels.

    The two NEIGHBORHOOD x Dr.Martens shoes are priced at 250 and $280 respectively, and will be on sale at designated retail outlets.

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