Foxconn + Han Bo: An Industrial Internet On A Sewing Machine?

"The first industry internet platform for women's clothing industry and clothing industry is coming!"

In the recent Chinese clothing association, a cross-border cooperation between Han Po and Foxconn has aroused the feeling of professionals.

Gao Min, President of Han Bo international, announced that it had reached a cooperation with Foxconn to import Foxconn's flexible production and intelligent manufacturing capability into the Han silk production system.

Since October, more than 100 technicians from Foxconn Yantai have been involved in the project.

The platform type Foxconn and the vertical type of silk and silk together draw a cross of the industrial Internet. The intersection point of this cross is a small sewing machine.

Fragmentation flow, manufacturing life and death

Over the past fifteen years, a large number of concepts of industrial Internet and intelligent manufacturing, such as data acquisition, system platform, automatic scheduling, and so on, have been linked to efficiency.

The enterprise calculates an account, how much to increase, how much to earn, and whether to do it or not.

Until the arrival of fragmentation traffic.

In the past, traffic is in the hands of a few platforms, and putting ads on these platforms can bring traffic into the sales link very steadily.

However, in the second half of the mobile Internet, the threshold of production content and access to audiences has plummeted, and individuals have risen.

Although users are still on a handful of traffic platforms, they are not "trusted" platforms, and all kinds of media, public numbers, buyers and anchors have become their main source of information, and thus become their purchasing access.

It can sell goods to users while educating users and entertainment users. A "net red" class has begun to boom, and the platform has gradually become a tool for recording and payment of goods.

This change has caught many brands off guard, and their traditional media delivery strategy is based on several mature media platforms. In the face of the mass of "net red", this advertising method seems to be getting worse and worse, and it is more and more difficult to get the true feedback from the market.

As a result, brands are starting to chop SKU, make explosions, play custom-made, and engage in cross-border activities, hoping to pform the product strategy through small batch, precision and high frequency.

But this is a grey rhino disaster for the manufacturing industry.

Like branding advertising campaigns, a large number of manufacturers rely heavily on the large orders of a few core customers. These orders are usually of large volume, less style and stable schedule.

This rigid steady order has shaped the manufacturer's production line and supply chain for nearly forty years. The adjustment is to adjust the equipment and personnel factories in reality, and adjust dozens or even hundreds of material suppliers, which need to pay a blood price.

The smaller orders and the more frequent returns and adjustments are being cut into the meat of the manufacturer, and the cake is shrinking rapidly.

Already used to a SKU less say, do 20 thousand, an order for three years of manufacturing old players, now have to face the market is filled with new orders, but each order is only 200 pieces, the delivery cycle is only 14 days of predicament.

At the same time, the rise of the "net red" class has formed a large number of small, but highly loyal and buying conversion communities. They have their own hobby circles, buy small circle of favorite products, and even have a handsome profit margin.

However, this cake, which seems to be able to make up for the loss of big customers, is not available to manufacturers.

Because of long-term reliance on big customer orders, the production line and supply chain have been adapted to sell 10000 clothes for 1 customers, and it can not sell 100 pieces of clothing for 100 customers.

Just like 1 Industrial presses can print 1000 sheets of paper in 1 hours, it can turn on for 10 hours to make a 10000 order, but it is impossible to receive 100 100 orders, because it means 100 times of the switchgear.

The cake on the plate is shrinking, but the cake on the mouth can not be eaten.

Flexible manufacturing is also a puzzle.

Unable to undertake the high frequency returns of big customers, and unable to absorb the massive network red and the fragmented orders of the community, are essentially the lack of flexible manufacturing capability in the manufacturing industry.

But the trouble is that this is not a task that the manufacturing industry can accomplish by itself.

The boss of the cup knows his glass like the palm of his hand, but the machine for processing the cup is probably an amateur.

If you ask the boss to improve the equipment for processing cups, and even adjust the technology, R & D integrated system, sensor access and edge computing integration, that's the Arabian Nights.

In the past, the failure of a large number of manufacturing pformation industries in the Internet could be classified as "open the restaurant owner to recruit programmers to develop online ordering system".

Because manufacturing capabilities run through their own industries, flexible manufacturing requires a whole industrial Internet platform.

IoT, chip, artificial intelligence, big data, industrial cloud, edge computing, industrial App, flexible manufacturing and industrial Internet is an integration project spanning dozens of capabilities. Single point one by one breakthrough is unrealistic in business, and it is necessary for platform companies to intervene.

In fact, as the representative of the industrial Internet, Haier and tree roots are interconnected in the original business to form a platform level capability, and penetrate into a certain industry, and then spread to the whole industry.

In other words, this industrial Internet road is not a project system. Instead, it is represented by giants. With huge capital, resources and time, it can connect people, equipment and data in a certain field to form a magnificent giant.

The Big Mac can copy its platform capability and import it to the upstream and downstream of related businesses. It integrates production lines and supply chains with its own business incubator, and finally becomes an industrial data center in this field, and then continues the next industry cycle.

But the happiness of the giant has nothing to do with ordinary small factories.

This is a game of tens of billions of dollars. Most manufacturers seem to be surrounded by Buddhism.

Han, silk, Foxconn, cross?

Against this background, the cooperation between Han Po and Foxconn reveals a subtle signal, a signal different from the "Big Mac" road and more like the "wolves" tactics.

Foxconn's ability at the platform level is unquestionable. It is very likely that it is the most capable enterprise in the global and electronic industry. Han Bo is a leading manufacturer in the vertical field, and has dozens of senior women's wear brands.

But taking into account the gap between the two revenue, we can say that Foxconn did not follow the traditional giant preference of "everything centered on me", but instead turned to "Whampoa military academy": a road for the industrial chain to empower.

With many years of OEM in electronics, Foxconn has accumulated a lot in the field of industrial Internet. Thanks to the devil's customer, Foxconn has high autonomy and integration in Foxconn's IoT, industrial cloud, sensor, edge computing and control protocol.

This powerful platform has started cooperation with clothing, a low level of automation, mature process, and pparent profits.

Is there anything wrong with the style of painting?

But behind this strange style of painting, it may be another ambition of Foxconn and Han Po: the smallest granular intelligent production cell.

The pformation of the traditional giant's industrial Internet is magnificent. It is often a factory or at least one production line.

But the pformation of the industry's Internet industry can only start with a sewing machine.

This sewing machine is a mini intelligent production unit. It has the functions of data acquisition, analysis, and communication of the man-machine system. It is necessary to link the supply chain materials, pportation and storage to generate and feedback orders on the wiring. It is a small sparrow with five zang organs.

The difficulty of the world is not big. After all, when the mother will brush the two-dimensional code, WeChat and Alipay will succeed.

Unlike the Internet companies, manufacturing enterprises can not be viewed in isolation.

They tend to be part of an industrial chain. In addition to the few figures in the earnings report, they also hide huge pmission energy on the upper and lower reaches of the chain.

Take Han Po as an example: it produced over 10 million women's clothing in 2017, which means that it can link up the upstream and downstream supply chain around 10 billion, and the core factory has about 10, which means that more than 150 satellite factories and more than 1000 small factories are serving the system.

The silk cloth that can be observed outside is just the tip of the iceberg in this industry chain.

Therefore, the chain reaction of manufacturing determines that once Foxconn's micro intelligent production unit is realized, it can quickly penetrate into the iceberg under the surface of the sea through a leader like silk and silk.

The volume of the industrial chain below the surface is at least ten times and twenty times that of the surface.

Cooperate with industry leader, form micro intelligent production unit, and rapidly pmit to the upstream and downstream industries.

This approach is in line with the concept of "Fu", which Terry Gou has always stressed: the ability to upgrade and pform the small and medium enterprises with an open and large platform.

In October 23rd, H&M, who had worked with Han Bo for more than twenty years, learned that after the deep cooperation between Han Po and the manufacturing giant Foxconn on the construction of industrial Internet platform, Han Po and Foxconn team were invited to participate in the Workshop of H&M to discuss how to promote the pparent supply chain strategy of H&M through the industrial Internet platform.

Obviously, Foxconn's empowerment has begun the industrial Internet pmission in the apparel industry chain, bringing new value to old customers.

In this regard, the platform type Foxconn and vertical Han and silk co painted a cross of the industrial Internet. The intersection point of this cross is a small sewing machine.

If Han Po can draw this cross through Foxconn, the huge fragmented flow can be realized through flexible manufacturing, and even from a manufacturing enterprise to a data company. If Foxconn can draw this cross through Han and Po, then thousands of small factories and their production data in the clothing industry can be quickly incorporated into Foxconn's industrial Internet platform, forming the cornerstone of "hydropower and coal" in the new industrial era.

And this little sewing machine is probably the first industrial Internet platform in the clothing industry.