In The Future, The High-End Clothing Brands Will No Longer Exist.

People who live in the north of Guangzhou and Shenzhen, if they observe carefully, will find that the traditional (older) ladies' clothing brands in the department stores are becoming weaker and weaker. The domestic brands that used to occupy the best position in department stores have been squeezed out and replaced by some overseas brands that are written in English and are young and popular.

Maje, Sandro, IRO, Laur L and so on. These years ago, Hai Tao's very popular fashion brands appeared more and more frequently in the northern Guangzhou Shenzhen Department store, and more and more stores began to open in the mainland.

No need to buy seafood or buy them.

And there's good news. If you are a senior fan of Acne Studios, then you may be able to see this brand directly in the shopping malls in the mainland in 2019.

Because Acne Studios has become a half blood brand from the Swedish brand.

In December 24th last year, domestic investment organization IDG capital and Hongkong fashion group I.T jointly acquired Acne Studios shares, holding 30.1% and 10.9% respectively, so IDG became the largest shareholder of the brand directly.

So, the days of Acne Studios's entry into mainland China are just around the corner.

Acne Studios originated in Sweden. It is famous for its jeans. Its brand is mainly cool. Its design is simple and practical. It can stand the test of time.

It is also the favorite of many celebrities. From Zhi long long to Yang Mi, they are bringing goods to the brand.

Nowadays, this brand will enter China, and it will delight the fans, but it will worry the fashion boss. It is bound to pose a great threat to the same type of domestic designer brand.

IDG is not the first case to acquire foreign independent designer brand, and even a rising star! The WOW-TREND group, which is in the same building as the same building, is more eye-catching in its acquisition of overseas brands + capital operation + operation + brand marketing.

Your impression of "grace" may still be in the traditional department store's three or four tier "old lady" clothing store brand.

However, since its debut in A shares, the company has spent nearly 800 million yuan over the past year, buying 3 overseas brands and 1 Shanghai electricity supplier operation companies, Bai Qiu.

With its capital operation, the company has acquired 5 overseas high-end high-end brands: high-end German women's clothing brand Laur L, American light luxury brand EdHardy, French light luxury designer brand IRO Paris, American designer brand VIVIENNE TAM and Belgian designer brand Jean Paul Knott.

The acquisition of overseas brands has brought considerable profits to the group.

In 2018, there were 566 terminal stores in the country, and sales in the first 3 quarters reached 1 billion 736 million.

Year-on-year increase of 30%-40%, annual profit is expected to exceed 300 million yuan.

At present, young people improve their aesthetic appreciation and are more knowledgeable and more inclined to these small groups of designers.

Hot sister had met in the elevator in the beautiful woman wearing Vivienne Tam windbreaker.

It is worth noting that the current strong growth of the song is mainly dependent on the acquisition of overseas brands, rather than the main brand of Ellassay, which is independent research and development.

As early as 2016, the number of shops in Ellasay declined to 341 from 2015 to 347, with a total revenue of 797 million yuan, down 3.32% from the same period last year.

This data may continue to decline in 2018.

It has reduced the investment of its own brand and spent more efforts on overseas brands.

According to George's, the future strategic goal of George's is "China's high fashion group from single brand to multi brand".

Speaking to the media in the media, the director of the song's group said that in the next 5 years, they will continue to acquire about 10 brands, with the aim of covering more categories and wider people.

The goal of the song is not to focus on the direction of research and development. Its brand, Ellassay, does not have its own foundries. The declining stores may also be the weak market performance of its own brands. In order to adapt to the fierce competition in the garment industry, we should explore new ways to survive.

I think the goal of the song's "China Fashion Group" should be more similar to the LVMH group.

At first, the group was established to acquire the brand.

Its world luxury brands are numerous, including LV, Dior, C e line, Givenchy, Fendi and so on.

With many brands and LVMH sales rising year by year, the world's top luxury goods group has been created.

The way of "acquisition" has been valued by more and more groups.

Shandong Ruyi group bought the French fashion brand Maje and Sandro's parent company SMCP in 1 billion 300 million euros in 2016.

Shanghai fashion brand vicknus bought Teenie Weenie from the Korean clothing brand clothing and love at 5 billion 700 million yuan.

Anta spent heavily on the acquisition of Finland sporting goods group and Amer Sports.

More and more traditional companies who have been in the textile and garment industry have finally come to the top of the fashion industry.

They feel the ease with capital can bring benefits: mergers can make up for their short version faster, stronger and more conveniently.

More and more mergers and acquisitions, squeezing the survival environment of Chinese clothing brands, in the future, the challenges of domestic independent brands will only become more and more serious.

"Mixed brands" are more and more, which is a double-edged sword for Chinese costumes. The bad side is to seize market share. The good side is to promote more domestic brands to do R & D and upgrade.

I wonder if a department store will become a competitive market share for overseas hybrid brands. How many people will spend their efforts and experience in their own research and development?