How Does Graphic Design Become An Indispensable Language For Street Clothing?

Dick Hebdige (Dick Hebdige) in his 79 year book "Sub Culture: the meaning of style", the youth subculture, which has been widely concerned since 60s, is described as a cultural form spontaneously created and disseminate by Teddy boys, Mods, Rockers, Skinheads, Punks and so on. It is more anti mainstream social values and spiritual world.

The anti mainstream culture has led to the birth and development of street clothing (Streetwear). Since people used to wear it because there were not too many people to wear it to the mainstream culture, they were wearing it because everyone was wearing it, whether it affected the entire fashion industry and changed dramatically, the appeal of street clothing expression groups or the communication of social identity would not change.

In order to be more easily understood and resonated, the language expressed must be a popular and class restricted form. Therefore, back to the root, like T-shirt, which can be easily conveyed and printed by simple graphic design patterns, it can convey information to the manufacturer or wearer, which has always been the most "Streetwear" single product.

This time, let's leave behind the other aspects of the attitude behind clothing, the background of the times and so on. Let's start with the indispensable language of street brand -- graphic design.

As for graphic design, it is important to convey information in the most convenient and direct way. It is the best way to fully express the wishes of the creator.

At present, many creators believe that trying various media can make information pmit from different impressions. However, as the origin of all media, graphic design is the simplest and most promising way of choice. In addition to printing, there are also poster, magazine, zine, album cover, product packaging and so on.

Everything needs graphic design.

DIY spirit coexisting between street culture and graphic design

From the earliest Shawn Stussy, the T shirts with the same graffiti flags on the surfboards and their customized surfing boards were sold and sold. They were considered to be the origin of street clothes. California's surfing and skateboarding culture became the breeding ground for street costumes. In the early 70 and early 80s, street brands began to draw inspiration from DIY aesthetics of Punk, Rock and Hip Hop.

In particular, Punk, the collapse and reorganization of the capitalist world economy, was born in the era of rebellion and rebellion against the start of the big industrial era. The influence of the cultural movement started from music involves a wider range of fields such as clothing, design, comics, and from a completely rebellious era to a new era.

Due to the separation from mainstream recording companies, Punk bands from DIY records to DIY dress up, torn clothes with pins or other metal ornaments, decorated with paint on clothing or printed with provocative designs on the front chest.

Graphic design is also closely related to DIY aesthetics. Designers integrate and integrate large amounts of different characters, symbols, images and other materials into a whole.

DIY's design ideas and methods are more embody the emotional expression and creative thinking of design.

In addition, the homemade performance posters and the graphic design techniques of embezzlement and collage on the album cover, or the visual impact produced by sharp contrast, also affected the street pattern design.

"Graphic designer of graphic design", Jamie Reid (Jamie Reid), is already familiar with the album cover for Sex Pistols. Apart from tampering and refactoring, adding new elements to collage, he also designs fonts in the collage mode and subverts traditional aesthetic standards.

There are HipHop, graffiti, Hallmark rock aesthetics and so on, which can be found in the future Street dress design.

Graphic design plays an important role in street fashion.

In the past two years, you may find that Losangeles is experiencing a completely new blowout stage. When it was first set up to open Dover StreetMarket in the Downtown Arts District area, Adrian Joffe once said: "California seems to be a microcosm of resistance."

In recent years, California's highly regarded brands have gone back to the anti cultural history of California, and are breaking through with strong "graphic design style" and DIY aesthetics.

Brain Dead has always been guided by destructive and conceptual graphics, drawing inspiration from underground comics, science fiction, Punk, skateboard culture and so on.

For the Kyle Ng and EdDavis, the key to brand success is to convey stories and attitudes through clothing carriers. They are all good at pforming their preferences into visual language through graphic design. Ed Davis also runs an independent magazine Heavy Time, with a unique design style at a glance.

PLEASURES, co founded by the original Publish Brand creative director Alex James and Vlad Elkin from SSUR, has rapidly entered the field of vision in the past two years with the design of Punk style and underground culture and Slogan Design.

From the spoof of the "R.I.P." theme, the topic of the T shirt, the artistic catalogues of the collage, to the imaginative stamp design, PLEASURES always resonates with the young people.

The SomeWare created by Brendan Fowler and Cali Thornhill DeWitt is more connected with music, clothing and graphic design.

Cali Thornhill DeWitt, as a versatile creative man, can see the font and graphic images that he designs from many street brands. The most famous is the design of The Life of Pablo. He works well with hard core music, and the artist Brendan Fowler completes the pition from music to clothing, and designs the T-shirts and hoodies with the theme of lyrics as a way to raise funds for the issue of albums. They have the design of DIY aesthetics and stress typesetting, which are also presented through the increasingly rich clothing category.

When it comes to graphic design, of course, besides brand, graphic designers who are active in the trend of the street, as well as design, publishing and printing organizations.

YOSHIROTTEN, a hot graphic designer from Japan, started working from the plane, crossing artistic guidance, interior design, etc. from Nike, Tokyo fashion week, Ace Hotel to Tokyo youth culture gathering place DOMICILE, BLOODY ANGEL Records & Bar...

And the Tokyo sub culture brand SUB-AGE., which takes music and design as the starting point, is responsible for the design concept.

His futurism, digital art combined with natural elements and Oriental Zen works create a new visual world.

LQQK Studio, a creative unit from Broolyn, New York, focuses on the design of T shirts, Zine, and album covers using screen printing. It represents local culture, links fashion, art, skateboarding, club culture and other fields, and recently launched the first joint name with Vans.

Screen printing is one of the most creative ways to embody the spirit of DIY. The demand for technology has not been washed away by the digital revolution. Instead, more and more brands are willing to cooperate with them to complete the design in the most authentic way.

As a visual platform for the public to show creative works, BOOTCAMP magazine also visited the studio of LQQK Studio team in the 16 issue.

Behind this free magazine, which aims to inspire readers' creative thinking, is the name mo 'design, which can not be ignored in street culture in Japan.

The Japanese design company, founded by Mizoguchi Kiki, has done business in art direction, VI, printing and graphic design, and is also a long-term cooperation unit of Teng Yuan Hao.

From concept to design supervision, numerous visual arts and cultural products are the crystallization of wisdom behind mo 'design.

Looking at these graphic design LED street brands and the creations provided by design institutions, I believe that no one will feel the emotion they want to convey even because of the carrier of their design works, or even arouse your memory of a certain period or experience.

A concept or text information itself has no visual individuality, so that monotonous information is artistic or interesting. Graphic designers can describe the story's functionality through design, which makes the audience desire, and is also the only way to build community and attract consumption.

Street clothing is actually a market segmentation rather than subculture itself. Street clothing carries the roots of underground culture on the one hand, but it does not necessarily separate from the mainstream values, because the mainstay of clothing is consumption. Therefore, street costumes are not contradictory to current values.

Friends who love street culture do not feel frustrated because street clothes are conquered by popular culture. You can still feel that you can get what you want from a colorful scene through brand design language.