TODS Announces Tong Dawei And Jiang Shu Ying As Brand Ambassadors Of China

In February 18th, Italy luxury brand TOD'S officially announced actor Tong Dawei and Jiang Shu Ying as the brand ambassador of China through official micro-blog and WeChat accounts.

The brand said that Tong Dawei and Jiang Shu Ying's two actors had been working with the brand for a long time, while Tong Dawei's steady and restrained image, the graceful and intelligent image of Jiang Shu Ying was very much in line with the brand.

At present, the number of fans of Tong Dawei micro-blog is 27 million 220 thousand, the number of micro-blog fans of Jiang Shu Ying is 18 million 710 thousand.

It is understood that TOD'S is famous for its "TOD'S bean bean shoes".

In the past twenty years, there are only three leather shoes, leather shoes, soft bottoms, moccasins shoes and D Bag and Eight Bag two leather bags.

But it can attract celebrities such as Diana Wang Ki, Monaco Princess Caroline, Sharon Stone, Tom Hanks and other celebrities. It is a "classic and comfortable" pronoun.

But in recent years, Doudou shoes have begun to lose momentum.

Italy luxury group Tod's released 2018 earnings report, group sales fell 2.4% to 944 million euros, mainly affected by the wholesale channel, core shoe business and leather goods department revenue decline, shoe sales sector fell 1.9% to 743 million 600 thousand euros, leather accessories Department revenue fell 5.3% to 128 million 600 thousand euros.

Diego Della Valle, the chairman and chief executive, said that despite the increasing international economic and environmental uncertainties, the group's sales in the Greater China region accelerated in the fourth quarter. The real income of the group increased by 3.1% to 210 million euros over the same period last year.

Therefore, the Chinese market is also regarded as one of the most important markets of Tod's. I wonder if this filling in the Chinese market will become a booster for future growth. Let's wait and see.