The Youngest "Forbes", "Self-Made" Rich: Kylie Jenner

In March 5th, Forbes magazine published the 2019 list of the world's richest men.

The 21 year old American Kylie Jenner was selected as the youngest "self-made" tycoon in history ($1 billion), that is, wealth does not come from inheritance.

This time, a total of 2153 billionaires were elected to the Forbes rich list in 2019. The total net assets amounted to $8 trillion and 700 billion, compared with 2208 in the same period last year, and the total assets amounted to $9 trillion and 100 billion.

Kylie Jenner is 2057th in the list of rich people.

In addition to the reality show "Keeping Up with the Kardashians (with Kardashian)" with the same mother's sister Kim Kardashian (Kim Kardashian), Kylie Jenner's assets are mainly derived from her cosmetics brand Kylie Cosmetics, which was created in 2015.

Forbes estimates that the market value of Kylie Cosmetics is at least $900 million, and Kylie Jenner's net assets is about $1 billion.

The Mark Zuckerberg, the youngest billionaire, had reached this goal at the age of 23.

Data show that sales of Kylie Cosmetics in 2018 amounted to $360 million, but the cost was very small, with only 7 full-time employees and 5 part-time employees.

Seed Beauty is responsible for the production and packaging, distribution and distribution of products. It is responsible for the Shopify of the electricity supplier service platform, and the mother Kris Jenner of Kylie Jenner is responsible for the brand's financial and public relations.

Brand marketing is mainly done by Kylie Jenner through social media. She will send articles to promote new products, and will also conduct product reviews on social media.

The latest statistics show that the total number of Kylie Jenner's attention on social media such as Instagram, Twitter and Snapchat is about 175 million.

Prior to that, she took the top of the $1 million business value seeking software company Hopper HQ "2018 Instagram fortune list" for every Instagram post (see the history report of "gorgeous ambition"): Kylie Jenner was the top of the list of "2018 Instagram wealth list", and the commercial value of a post was as high as 1 million US dollars.

Kylie Jenner once said, "I didn't anticipate anything, nor could I predict the future.

But the feeling of success is very good, which is a great encouragement to me.

My success came entirely from social media. Before the brand was founded, I built a good user base through social media to help brands. "

Last November, Kylie Cosmetics co operated with Ulta Beauty, the US cosmetics chain, to launch products in 1163 Ulta Beauty stores across the country.

In just six weeks, sales of Kylie Cosmetics in Ulta Beauty reached $5 million 450 thousand, and some stores sold out within 1 hours.

Tara Simon, senior vice president of sales at Ulta Beauty, said that sales of goods were faster than they thought.

Before that, the growth of Kylie Cosmetics's business has obviously slowed down.

Although many new products have been added, sales in 2017 and 2018 increased by only one digit.

Shannon Coyne, an analyst at BMO Capital Markets, a market research firm, said Kylie Cosmetics online sales were good, but it always touches the ceiling.

In the future, Kylie Jenner will realize that if you want to keep the brand growing, she needs to choose the right partners, and also need to open up offline sales channels and increase the exposure rate of brands.

This time, Jeff Bezos, chief executive of Amazon, once again won the top spot, and its net assets rose from $112 billion last year to $131 billion.

Microsoft Corp founder Bill Gates (Bill Gate) has secured a second place, with net assets rising to US $96 billion 500 million from US $90 billion in the same period last year.

The net assets of Mark Zuckerberg, founder and chief executive of social media Facebook, dropped from $87 billion to $62 billion 300 million, down to eighth in the list of rich people.

Appendix: the top 60 list of 2019 Forbes rich list

Top 2019 list of Chinese entrepreneurs in the top 100 list of Forbes rich list is as follows:

20. Ma Huateng, chairman and chief executive officer of Tencent Inc ($38 billion 800 million)

21. Ma Yun, chairman of Alibaba group ($37 billion 300 million)

22. Xu Jiayin, chairman of China Evergrande group ($36 billion 200 million)

28. Li Jiacheng, founder of Changjiang group ($31 billion 700 million)

29. Li Zhaoji, chairman and general manager of Henderson real estate Limited ($30 billion 100 million)

36. Wang Jianlin, chairman of Wanda Group Limited by Share Ltd ($22 billion 600 million)

42. Yang Huiyan, chairman of the garden of Biguiyuan and chairman of Boswell Education Holdings Limited ($22 billion 100 million).

50. He Xiangjian, chairman of the US group ($19 billion 800 million)

63. Li Wenda, chairman of Lee Kun Kee Group ($17 billion 100 million)

65. financial property tycoon Joseph Lau ($16 billion 900 million)

70. byte beating founder Zhang Yiming ($16 billion 200 million)

78. the wife of Mr. Guo Desheng, founder of Sun Hung Kai Properties Group, is currently the chairman of the Hongkong Guo Desheng foundation Kuang Xiaoqing ($15 billion 100 million).

81. Ding Lei, founder of NetEase ($14 billion 700 million)

82. Lv Zhihe, chairman of Jiahua group and his family ($14 billion 600 million)

91. Li Shufu, chief executive of Geely ($13 billion 600 million)

94. more founder, chairman and CEO Huang Zheng ($13 billion 500 million)

98. Zhang Zhidong, executive director and chief technology officer, Tencent ($13 billion 300 million)