Men'S Clothing Brand Profit Growth Trend, Men'S Clothing Market Development Ushered In A New Opportunity?

In February and March, garment enterprises continued to disclose their annual performance in 2018.

Judging from the current annual performance of some brands, both operating income and net profit have performed well.

In 2018, the operating income of seven wolves increased by 14.15%, net profit increased by 9.79%, the operating income of the newspaper birds rose 19.76%, net profit increased by 102.3%, and the net profit of CABBEEN earned 210 million 200 thousand yuan, up 3.5%...

As the most mature market segment in the domestic garment industry, whether it is production, management or brand and marketing is gradually becoming reasonable and perfect. In addition, the new generation of male consumers pay more attention to their personal image and dress, and the sense of fashion is more and more intense, which has played an important role in promoting the growth of the industry.

In addition, the dress of asexual sex has gradually become popular, and female consumers tend to buy more fashionable ones and give impetus to market growth.

In such a rising market, it is understandable that enterprises will usher in a performance improvement.

Let's look at some brands' annual performance data:

According to the 2018 performance bulletin published by the seven wolves, the annual operating income reached 3 billion 521 million yuan, an increase of 14.15% over the previous year, and net profit of 348 million yuan, an increase of 9.79% over the same period last year.

CABBEEN clothing business income in 2018 achieved 1 billion 274 million yuan, an increase of 16.9% over the same period, net profit of 210 million yuan, an increase of 3.5% over the same period last year.

The 2018 performance Bulletin of the newsbird shows that its operating income has reached 3 billion 120 million yuan, an increase of 19.76% over the same period last year, and net profit of 52 million yuan, an increase of 102.3% over the same period last year.

Hinur's operating income in 2018 was 1 billion 720 million yuan, an increase of 122% over the same period last year, and net profit was 125 million yuan, an increase of 114% over the same period last year.

Georges white 2018 performance Bulletin shows that in 2018, the annual operating income was 1 billion 5 million yuan, an increase of 27.7% over the same period, the net profit attributable to shareholders of listed companies was 112 million yuan, an increase of 48.45% over the same period last year.

From the data disclosed by the brand, we see that both operating income and net profit are in a growth state, and the largest number is the growth of the product, which has doubled.

For net profit to achieve explosive growth, he called the main benefit from the bonus period of Wen travel business.

The net profit of the wedding bird is 52 million yuan, ranking the last in the five brands, but it has also doubled. This is a great progress for the wedding bird.

Some brands also released performance forecasts, such as YOUNGOR and Busen shares.

In the forecast, YOUNGOR showed that its operating income in the 2018 year was about 9 billion 296 million yuan, down 5.52% from the previous year, and its net profit was about 3 billion 664 million yuan, an increase of 1134.72% over the same period last year. In January 15th, Busen shares disclosed that the net profit was a loss of 185 million yuan ~1.98 billion, and the net profit of Hong Kong Group was estimated to be 200 million yuan to 219 million yuan in 2018, compared with the same period last year.

From the data, apart from the decline in net profit of Busen shares and Hong Kong shares, other brands' net profit and operating income are growing, and we also see signs of a rebound in the domestic industry.

Seven wolves, wedding birds, YOUNGOR, Georges white, CABBEEN and Hinur have achieved a lot of growth in net profit, and to a certain extent, they have realized their losses.

In the second half of 2018, China began to suffer from external factors such as the weakening of Sino US trade and consumption environment. The growth rate of some textile and garment enterprises obviously slowed down, but the market share still showed an increasing trend.

According to statistics, China's market will maintain a stable growth rate of 13.1% over the years from 2016 to 2020, and the retail market will reach 979 billion 300 million yuan by 2020.

In such a growth rate, the market has been increasingly valued by garment enterprises, and constantly layout this market segment.

In February 20th, Fosun International announced that it increased its holdings of German brand Tom Tailor from 28.89% to 35.35%.

Fosun International said it attracted the group's investment in Tom Tailor because of its huge economic potential in the fashion industry.

In addition, the fashion consciousness of Chinese male consumers is constantly increasing, and consumer demand is also gradually moving towards internationalization and fashion trend, which promotes garment enterprises to diversify and dig deep into the Chinese fashion field.

At the end of February, Jiangnan Buyi announced that it will launch a new designer clothing brand "A PERSONAL NOTE 73", which is positioned in the personalized high street fashion. It is an important strategy for Jiangnan cloth to carry out multi brand business operation strategy and to expand horizontally to more market segments.

As the high-end brand of H&M, COS values the development potential of the Chinese market and opens the world's first stores in Sanlitun, Beijing, to show the importance of international brands to the Chinese market.

The rise of the new generation of consumers has led to new personalized consumption, and also ushers in a new opportunity for the development of traditional brands. In the clothing market, though the industry's recovery rate is showing slow growth, traditional enterprises are constantly looking for new ways to increase market share, such as cross boundary management, personalized design and publishing joint names. With a new mode, traditional industries have also become more and more popular, bringing good results for the pformation and upgrading of the industry.