Anta'S First Winter Olympic Education Base Settled In Zhangjiakou To Enhance Children'S Interest In Ice And Snow Sports

In the morning of March 27th, the first "public welfare program of Anta growth and development", founded by Anta group, was launched at the second primary school of Zhangjiakou Economic Development Zone, Hebei province. As the official partner of Beijing's 2022 Winter Olympic Games and the winter Paralympic Games, Anta group, the host city of Beijing Winter Olympic snow project, is an important area to promote ice and snow sports in Zhangjiakou. Starting from this school, Anta will rely on the donation of Anta Dream Center, through the creation of the Winter Olympic education base, to enhance the quality education of young people, and to train children's special skills in ice and snow sports.

Pu Xuedong, Minister of market development department of Beijing Winter Olympic Organizing Committee, Wang Bo, deputy director of Zhangjiakou operation center of the Winter Olympic Organizing Committee, Li Ling, vice president of Anta group, Li Zhengpu, deputy secretary of the Party Working Committee of Zhangjiakou Economic Development Zone, Li Zhengpu of the management committee, He Zhiying, deputy director of Zhangjiakou Education Bureau, Hu Bin, director of Shanghai true love dream foundation, and champion of Freestyle Skiing World Championships, Cheng Shuang, attended the event and jointly unveiled the Olympic Winter education base.

It is reported that Anta group settled its first base in second primary school in Zhangjiakou, mainly combining the characteristics of the school's ice and snow sports. In the future, Anta group will combine ice and snow sports and ice and snow culture as a key breakthrough point in combination with the dream center and sports dream course, so that children can participate in ice and snow courses learning and enhance their interest and expertise in ice and snow sports while learning knowledge and physical quality.

At the event, the free Skiing Aerials world champion, Cheng Shuang, not only gave the children a lively "dream lesson" at the Anta Dream Center, shared their growth experiences, encouraged their children to dream and chase dreams. At the same time, she also took her children on the outdoor winter Olympics first class - cross-country skiing, while promoting the Olympic spirit, it also promoted the ice and snow sports to the campus.

Li Ling, vice president of Anta group, said: "as the official partner of Beijing Winter Olympic Games, it can help promote the development goal of" three hundred million people participate in ice and snow sports ", which is one of Anta's social responsibilities. The experience of popularizing ice and snow courses in Zhangjiakou second primary school and the experience and experience of students engaged in ice snow sports are promoted to all parts of the country. It is our goal to help the body and support intelligence through public welfare projects, so that teenagers can enjoy happy sports and happy snow and ice. In the future, Anta will continue to create more and better sports conditions for young people in China through further deepening the public welfare program, and further promote the popularization and development of ice and snow sports for young people.

Pu Xuedong, Minister of market development department of Beijing Winter Olympic Organizing Committee, said: "the Olympic platform has provided great room for development for enterprises, and enterprises are also shouldering huge social responsibilities while improving their brands." Let Olympic light youth dream "is one of the vision of Beijing Winter Olympic Games, Beijing Winter Olympic Organizing Committee will work together with Anta to create a carrier to help children realize their dreams."

About Anta's "thriving public welfare program"

In 2017, Anta group launched the "thriving growth program" and set up a special fund for Anta group. Starting from the three strategies of "building Dream Center", "creating dream Courses" and "providing dream equipment", we will invest 500 million yuan in the future to promote "precision poverty alleviation" from "supporting body" and "helping wisdom", and help more than 10 million teenagers in poor areas to gain physical quality and mental quality.

Building Dream Center

The "Dream Center" built by Anta group is a standardized quality development space integrating Internet, multimedia, book and classroom education. This space is developed by professional team from function to interior decoration, and has a set of scientific construction standards. It can provide innovative and comprehensive resources support for education in poor areas, and is a window for remote areas to acquire knowledge and understand the world.

Creating dream courses

The Anta group will build a sports dream course for local youth, aiming at the boring problems of physical education in the poor areas and the lack of mental development, and training more than 10 thousand rural teachers, and promoting more than 3000 schools, eventually benefiting 10 million children and adolescents throughout the country.

Provide dream equipment

In order to carry out the public goal of "let every teenager in need in China's poor areas be able to wear Anta group sports equipment", Anta group will donate more than 300 million yuan worth of sports equipment to schools under the hope project of 34 provinces and autonomous regions in 2027, so that every young person in need in China's poor areas can wear high-quality sports equipment, so that every teenager with sports dreams can find their own strength and get the pure and beautiful movement brought.