Electricity Giants Accelerate The Sinking Of The Three Or Four Tier Cities Into Consumption Blue Ocean

With the popularity of the Internet and the promotion of the online business represented by the electricity supplier, the consumption desire and consumption potential of the three or four line urban residents have been effectively released.

Insiders pointed out that the three or four line cities are becoming the blue ocean of the consumer market.

The consumption of "three or four lines" is catching up with "counterattack", and presents a new bright spot of quality consumption, experience consumption and intelligent consumption, which provides a new direction for related industries to cultivate consumption energy.

"Town youth" consumption capacity continues to erupt

In the three or four tier cities, the consumption of some high priced and high quality products is catching up with the second tier cities.

Data released by Tmall recently showed that the growth of consumers in the three or four tier cities was much higher than that in the first tier cities.

In addition, the growth of the first tier cities this year is 51%, while that of the three and four cities is 55%.

Vip.com data showed that lipsticks for the first time entered the three to six line cities in 2018, and the sales of cosmetics category Top10.

As the consumption capacity of the three or four line market continues to break out, the "town youth" has caused constant concern in the market.

The definition of "town youth" in the market is that the age is generally between 18 and 35 years old. Usually living in relatively rich three line cities, the opening of high speed rail routes has left them only two or three hours' drive from the metropolis. They have received college education and have a decent job in their hometown.

Compared with the young and white-collar workers in the second tier cities, the "town youth" are relatively less stressed, which means they may have more discretionary property and higher consumption power.

In addition, with the popularization and drive of the Internet economy, the consumption capacity and taste of the "town youth" have been continuously improved, and the channels for acquiring new products are more extensive. These factors have made the three or four line urban population more willing to consume and more capable to consume, thus effectively releasing their consumption potential.

According to vip.com's report, the lead and radiation of a second tier city to the three or four line cities, as well as the development of network and electricity providers, make it possible to get fresh consumption information and buy large and famous brands at home and abroad. The consumption trend of small cities is more susceptible to the trend of popularity in the second tier cities, especially in terms of beauty, clothing, maternal and infant, household and other categories.

E-commerce giant accelerates channel sinking

There are many indications that in the second tier cities, the volume of consumption is gradually saturated, and the market dividends brought by urbanization, the three or four line cities are becoming the blue ocean of the consumer market.

Ali, Suning, mogujie.com and other early start the "sinking market" exploration, hoping to radiate their respective business services business to a further distance.

For example, Taobao and Alipay have been able to get together to make low price teams; Suning said, "to brush 100 thousand rural wall advertising" in 2019, continue to sink channels; mogujie.com made diversified regional live broadcast, of which the live broadcast of dialects effectively led to group consumption.

Related industry data confirm the continuous accumulation of consumption potential in the three or four line cities.

Alibaba's latest report shows that Taobao mobile monthly active users reached 699 million, annual active users reached 636 million, of which over 70% of the new annual active users from the sinking market.

Zhang Yong, chief executive of Alibaba group, said that in the two consecutive quarters, the sinking market has become an important driving force for Taobao's strong growth. This shows that Taobao's efforts to build commercial infrastructure and open channels in the past few years have yielded fruitful results.

Mogujie.com's data show that by deepening the female electricity supplier market and accelerating the channel sinking, the three or four line consumers account for nearly 60% of the platform, and the share of the four tier cities has increased by 27%.

Mogujie.com CEO June said that in the multi line cities and even the county and the countryside girls are more and more concerned about fashion, and the acceptance of the net red brand and buyer brand is getting higher and higher. Mogujie.com hopes to seize the opportunity of the Chinese fashion industry turning point to accelerate development.

The faster pmission of consumption wave has reduced the lag of the three or four line cities to the consumption trend, thus helping the three or four line cities to upgrade their consumption continuously.

A lot of co founder dada said, according to our understanding, if the northern Guangzhou Shenzhen Hangzhou is the first line, the prefecture level city is second line, the county, township, town and village are three to six lines.

If we can fully cultivate and explore, each level is a trillions of consumer markets, and users' needs at different levels are different.

We hope that through the mobile Internet, we can meet new consumer groups and meet their needs and enhance their sense of happiness. It will also bring greater growth to the entire electricity market.

Three or four line cities "counterattack" to promote new direction of consumption

The channel sink of the electric business enterprise brings the improvement of infrastructure, the speed of express service and the reduction of logistics cost. This accelerates the consumption upgrading of the three or four tier cities to a certain extent, and the rising level of urbanization has opened a new blue ocean for the consumption growth of the three or four line cities.

Morgan Stanley, chief economist of China, is confident that the consumption of three or four line urban residents will increase from 15 trillion yuan in 2017 to 45 trillion yuan in 2030, and will become the main force in the consumer market in the next ten years.

The three or four line satellite cities of the Yangtze River Delta, Guangdong, Hongkong and Macau, the Gulf of China, the middle reaches of the Yangtze River, Chengdu Chongqing region and Beijing Tianjin Hebei five cities are expected to continue to lead the consumer market.

At present, many cities under three lines and below are vigorously developing new towns to promote economic quality and efficiency.

Pan Helin said that the outbreak of consumption power in the three or four tier cities was mainly due to the advancement of urbanization and the drive of the "Internet +" industry.

The rapid development of the Internet economy has a wider range of extensibility and drive. The Internet online business, which is represented by the electricity supplier, has weakened the restriction of regional traffic on the market, promoted the pmission of commercial information, and reduced the location differences and cognitive differences between urban economic development.

Insiders pointed out that the three or four line cities' consumption "counterattack" catch up and the core consumer groups are younger and more quality. They not only release huge consumption potential, but also provide a new direction for related industries to cultivate consumption energy.