Inventory Is Far More Than Peers. Is Hai Lan'S Home Playing Clothing Or Capital?

Speaking of the famous menswear brand in China, the first thing we think of is not YOUNGOR, not seven wolves, but Hai Lan's home.

As for why the sea LAN home, in addition to Du Chun and Yin Xiaotian, because of the sea Lan's endorsement of the house and the buoy, there are "two times a year to visit the home of Hai Lan, every time there are new choices" magic advertising, and advertising in the "devil like" dance steps, are the focus of attention.

Shareholders' meeting

As one of the largest clothing brands in the country, Hai Lan's home is not news because of revenue or sales volume. Instead, the chairman of Hai Lan's home is on the news because he was angry with small shareholders.

In April 19th, Hai Lan's home held the annual shareholders' meeting, so there were not only large shareholders but also small shareholders, because all kinds of interests were interlaced, so the small shareholders were tit for tat.

At that time, many small shareholders attending the shareholders' meeting questioned the current inventory and business mode of Hai Lan's home.

Zhou Jianping, who was chairman of the board, was physically ill and was very impatient when he heard this question. Finally, he became violent.

Ping effect super Zara, uniqo

After hearing the doubts of the minority shareholders, Zhou Jianping impolitely showed that there was no problem in the management mode of Hai Lan's home. Now the revenue of Hai Lan's home is not only growing continuously, but even more than Zara and UNIQLO.

Inventory is higher than peers.

What is the management mode and inventory of Hai Lan's home?

From the financial reports of Hai Lan's home in recent years, the inventory balance of Hai Lan's home in 2016 -2018 is 8 billion 632 million yuan, 8 billion 493 million yuan and 9 billion 474 million yuan respectively. What do many people say this can see?

In fact, we should compare the revenue of the same period. The revenue of Hai Lan's home in the past three years is 17 billion yuan, 18 billion 200 million yuan and 19 billion 90 million yuan.

So it is also clear that the inventory of Hai Lan's home in the past three years is 50.7%, 46.6% and 49.6% respectively.

From the perspective of proportions, the stock of Hai Lan's home is quite a bit, and from the average proportion of inventory in recent three years to current assets, Hai Lan's home is 46%, red beans are 39%, while the seven wolves are only about 16%.

The designers at the highest level are in the home of Hai Lan.

In fact, in addition to the inventory problem, the small shareholders also questioned the designers of Hai Lan's home now. Zhou Jianping was equally impatient. Not only did the small shareholders do not know what high-end designers were, but also the small shareholders who "advised" questions went back to do enough homework to ask questions again, and the "top tune" was called the highest level designer in the home of Hai Lan.

Such a rude little shareholder, Zhou Jianping thought it would be difficult without fire.

Is it clothing or capital?

However, some people say that Hai Lan's home can expand at such a fast speed, even at the level of Zara and UNIQLO, not the excellent design and quality of Hai Lan's home, but its way of joining.

Because there is no franchise fee, only 1 million of the deposit, but also five years after the refund, for franchisees, even if the loss is only one million generated interest and store expenses, for Hai Lan's home, in addition to the profits of the purchase, more is that each franchisee means 1 million of the five years of interest free loans, this is not to make clothes, this is a play capital!