The Ministry Of Commerce Will Organize And Guide The Launching Of "Double Goods Online Shopping Festival" Activities.

The Ministry of Commerce held a media briefing. It announced that it would organize and guide "double goods shopping festival" activities with the State Post Office and the China Consumer Association as a goal to promote brand consumption and quality consumption during the 10 months of April 28th -5.

Qian Fangli, director of the Department of e-commerce and information technology of the Ministry of Commerce, Feng Lihu, director of the market supervision department of the State Post Office and Wang Zhenyu, Deputy Secretary General of the China Consumer Association, attended the meeting.

It is reported that Alibaba, Jingdong, suning.com, NetEase, Gome, vip.com, jumei.com, Xiao Hong Shu, COFCO I buy nets, fresh food and other 10 e-commerce platforms will participate in this "double goods online shopping festival".

Following is the speech by Qian Fang Li, director of the Department of e-commerce and information technology of the Ministry of Commerce.

Members of the media:

Good morning, everyone!

Thank you very much for coming to today's media briefing.

First, I would like to inform you that the Ministry of Commerce will organize the main e-business platform and postal express enterprises in conjunction with the State Post Office and the China Consumer Association on the 10 th of April 28th -5.

Next, we will communicate with you on the related activities.

First of all, I would like to introduce the purpose and significance of this event.

The event is a measure to promote the formation of a strong domestic market in the field of electricity supplier.

At present, Global trade protectionism is intensifying, and the uncertainty and complexity of the world economy are increasing.

While China's economy is improving steadily, it also faces downward pressure. The fundamental role of consumption in economic growth has been increasing, and it has become a ballast stone for maintaining stable economic operation.

The central economic work conference "to promote the formation of a strong domestic market" as one of the key tasks of this year, put forward "to strive to meet demand, improve product quality, so that people can rest assured, comfortable and comfortable."

As a representative of the new economy, e-commerce has always been on the front line to expand domestic demand.

In 2018, the scale of China's online retail market continued to expand, and the online retail sales of physical goods exceeded 7 trillion yuan, contributing 45.2% to the zero growth rate of the industry.

This year's "government work report" explicitly calls for the "new mode of developing new consumption formats to promote the integration of online and offline consumption".

This activity is an important part of the Ministry of Commerce's "consumer upgrade action plan", which will help further stimulate the vitality of the market players and release the potential of consumption.

Second, this activity is an action to meet the needs of urban and rural residents' consumption upgrading in the field of electricity supplier.

With the improvement of people's living standard, consumers are paying more and more attention to the brand and quality of goods, and consumer demand tends to be individualized and differentiated.

But at present, the mismatch between supply and demand of quality goods in China's domestic market can not fully meet the needs of people's consumption upgrading.

This event calls for the selection of high-end imported products from abroad, the high-quality products of domestic brands, the "three products and one standard" certification of the excellent agricultural products, and the small and beautiful online brands. The products of high quality and cost-effective are recommended to consumers, satisfying the needs of people's beautiful life.

Third, this activity is an exploration of accelerating the development of high quality industries in the field of electronic commerce.

Over the years, the development of e-commerce in China has accumulated significant scale advantages and industrial advantages.

After the promulgation of the e-commerce law, the development of e-commerce in China has entered a new stage of clear history of rights and responsibilities.

We carried out this activity in order to implement the new concept and new requirements of the electricity supplier law, and cultivate an e-commerce ecosystem with lawful operation, orderly competition and benign growth.

It encourages the business enterprises to win the favor of consumers by good faith management, high-quality products and intimate service, and form a healthy and continuous profit model to meet the needs of consumers at a higher level and to achieve the high quality development of the industry.

Secondly, I would like to introduce the preparation and main features of this event.

At the beginning of the campaign, we held several seminars to solicit the opinions of the major e-commerce platforms, logistics express companies and local commercial authorities on the necessity and feasibility of the activities.

The relevant units believe that this activity is highly suited to the needs of industry and market development, and will be actively involved.

What needs to be emphasized is that this activity will be guided by the organization mode of "government organization guidance and enterprise market operation". The main business platform and logistics express enterprises shall be the main body of implementation, unified time, unified logo, unified action and unified propaganda.

There are three main characteristics:

The first is to optimize the participants.

"Double goods online shopping festival" is the first time, there is no experience to follow.

In line with the principle of voluntary, excellent and excellent selection, we choose e-commerce models enterprises with a wide variety of products, wide coverage, good service and good sales.

After careful screening, Alibaba, Jingdong, suning.com, NetEase, Gome, vip.com, jumei.com, Xiao Hong Shu, COFCO I bought net, fresh food and other 10 e-commerce platforms.

The two is to select quality commodities.

We request the electronic business platform to conduct in-depth analysis based on advanced technologies such as big data, choose high-quality, safe and affordable products, and strictly control brand and quality.

It should be pointed out that this activity is not a "whole product" promotion, not pursuing "height and weight", and more emphasis on "physical fitness", aiming at promoting consumption upgrading.

The three is to protect the rights and interests of consumers.

In order to enable consumers to have a good shopping experience, we require all electric providers to make a compliance compliance pledge and make a solid deduction in the sales promotion, so that consumers can rest assured that shopping can really get tangible benefits, and strengthen the coordinated operation with the express delivery enterprises, so as to ensure "get in, run well and run fast".

Improve the efficiency of complaint handling and safeguard the legitimate rights and interests of consumers.

To this end, the State Post Office and the China Consumers Association will also provide support and support for commodity logistics distribution and consumer complaints during the event.

Next, Feng Lihu, director of the market supervision department of the State Post Office and the Deputy Secretary General of the China Consumer Association Wang Zhenyu will also give a detailed introduction.

This activity is a practice to improve consumption concept, consummate the consumption environment, optimize consumption structure and innovate consumption experience. It hopes to take into account the needs of consumers and the development needs of the industry, and enhance the vitality of consumption with the market approach.

At present, preparations for the "double goods online shopping festival" are being carried out in an orderly and orderly manner.

In line with our media briefing, the online and offline preheating of local publicity and e-commerce platforms has begun.

We hope that all sectors of society will pay close attention to this activity and hope that consumers will participate actively.

After the end of the event, we will make a comprehensive summary and publish the results of the "2019 China Electronic Commerce Conference" in May 29th. At the same time, we will provide the decision-making basis for the next step in formulating policies to promote consumption.

I would like to take this opportunity to thank all of you for your attention and support for e-commerce.

Thank you!