Rihanna And LVMH'S Luxury Brand Fenty Released Within Months.

The world's largest luxury group LVMH Mo t Hennessy Louis Vuitton SE (LVMH.PA) Lu Wei Ming Xuan today formally announced the deepening of cooperation with the international pop star Rihanna Rihanna on the basis of joint beauty business to create a new luxury brand "Fenty".

Clearly, Rihanna Rihanna's ability to deliver goods to the millennials and the world's top traffic have also impressed Bernard SE Bernard Arnott, chairman and chief executive of LVMH SE Road, who has been focused on high-end tourism in recent years.

In a brief press release, the group pointed out that the new brand was "Rihanna centric", developed by her and set up a prototype with her conception of ready-made clothes, shoes and accessories.

At the same time, management has established a diverse cultural background for her. She will also enjoy the support of the group in resources.

Rihanna Rihanna revealed that Bernard Arnault gave her unlimited artistic freedom and shouted, "no matter in originality or business, I can't imagine a better partner."

Bernard Arnault also praised Rihanna Rihanna.

He said that through the cooperation of Fenty Beauty, he has "discovered a true entrepreneur, a real CEO and a great leader".

Fenty Beauty was developed by Kendo Holdings Inc., the beauty brand incubator of LVMH SE road and the cosmetics department of the cosmetics department. It was reported that Rihanna Rihanna earned $10 million in cooperation.

The brand sold hundreds of millions of dollars in a few weeks after its listing in September 2017. LVMH SE road revealed earlier this year that the annual income of Fenty Beauty in 2018 was close to US $500 million.

Fenty is the first self created fashion brand since LVMH Lacroix Road, Christine Lacroix SE Christian Lacroix was founded in 1987.

In the past 32 years, the luxury and luxury represented by Christian Lacroix can not be foothold in the luxury industry dominated by fast consumerism. Rihanna Rihanna has become a fashion benchmark by taking into account both the hardness and charm, and the fusion of personal styles of high fashion and street elements. Her work is more in line with the trend of fashion, mass media, street dress, leisure, simplification and neutralization. This is the three year cooperation between Puma and Puma.

Virgil Abloh, the artistic director of the carrier class luxury brand Louis Vuitton Louis Weedon, is the founder of the high-end Chao Off-White.

70 million 500 thousand and 90 million 800 thousand of the Instagram and Twitter owners, and even 1 million fans of micro-blog, imply that Rihanna Rihanna, one of the most influential cultural stars in the world, can create potential wealth for LVMH SE road.

Among these fans, the millennial generation and the Z generation account for the overwhelming majority of the luxury goods industry.

Bain & Co. Bain's industry research predicts that by 2025, consumers of the two generations across the age of 15-45 will contribute about 55% of the sales to the luxury market, representing a 22 percentage point increase over 2018.

LVMH SE road Fenty said in press release that Fenty will appear in the spring of 2019, but did not provide specific information such as the time and channels for the sale, and only announced the brand website and logo.

Market news said that the brand will be released in Paris before the end of the month.

Prior to that, Rihanna Rihanna, a focus sideline, started at the end of 2014 as the creative director of Puma SE (PUMG.DE) Puma SA, a Kering SA (KER.PA) Open Cloud group holding company. The two sides launched the high-end fashion sports series Fenty by Puma to enable the German sports brand to re-enter the young consumer's perspective. Although the cooperation ended at the end of the year, the brand continued to grow strongly.

A month ago, Adidas AG (ADSGn.DE) Adidas group announced the partnership of Beyonc Beyonce's personal brand Ivy Park, hoping to replicate the success of Fenty by Puma.

After the launch of Fenty Beauty, Rihanna Rihanna joined hands with TechStyle Fashion Group, an American fashion technology startup company, to create the underwear brand Savage x Fenty. The brand's first bridging appearance in 2018 triggered off the topic.

According to data from fashion search platform Lyst last November, Rihanna, 31, ranked ninth in the global Super League list, while Kylie Jenner Kelly Jenna and Kim Kardashian Kim Kardashian, each of which own make-up brand Kylie Cosmetics and KKW Beauty, rank one or two in one or two.

As for the new brand named after Rihanna Rihanna, the timing and motive of her indictment of her father's false propaganda became clear at the beginning of this year.

The full name Robyn Rihanna Fenty has been naming every sideline project with her surname Fenty. Her father, Ronald Fenty and two business partners, founded FentyEntertainment entertainment company in 2017, and claimed that Rihanna Rihanna was also involved in the business.

Rihanna Rihanna's personal company Denim UK Holdings Ltd. and LVMH SE Lu Wei Hun accounted for ProjectLoud ProjectLoud 49.99% and 50.01% of Fenty brand parent company. The former paid the equivalent of 30 million euros in physical objects (including time, fame and so on), while LVMH road Lu Wei Hun paid 30 million euros in cash.

Group chief strategy officer Jean-Baptiste Voisin is the president of Project Loud France, Louis Vuitton Louis Weedon, former women's clothing director, V ronique Gebel also participated in the project.

In the latest quarter, Louis Vuitton Louis Weedon's LVMH SE Road, the fashion and leather Department of China, promoted other businesses by 15% of organic growth, pushing the group to grow by 11%.

The total revenue in the first quarter was 12 billion 538 million euros, up 15.5% from 10 billion 854 million euros in the same period last year.