What Kind Of Sparks Will Ali And Baby Products Association IP And Children Wear Wear?

China's huge children's wear base accounts for about half of China's production.

Known as the "China International Children's clothing capital".

In the small town of Zhili, there are nearly 1.3 children's clothing manufacturers and more than 7000 children's clothing enterprises.

In May 21st, a "special" meeting made the streets of Zhili town in Wuxing District of Huzhou city more busier than usual. The "521 weaving children's super production day" jointly organized by Zhili town government and Alibaba opened in the "children's clothing capital".

On the same day, the Alibaba and the China toys and Baby Products Association jointly formulated the "children's clothing standard for the origin of digitalization".

Together with Ali's big data and algorithm, the standard adds four dynamic new dimensions, including sales, price, new trend and consumer insight, on the basis of national standards, so as to better measure the competitiveness of commodity products in baby products.

Liang Mei, President of the China toys and Baby Products Association, said that the standard is designed to help the digitalized circulation of the origin commodities, help the locality and platform to build the landmark products of the origin, and create a nationwide commodity product.

At the same time, dozens of animation IP brands including bear haunts, little yellow people, Tom cats, Fisher and so on have also entered the weaving field collectively, and have joined the local quality children's clothing producers to enhance the original ability of the weaving children's clothing industry.

So how much IP can bring children's clothing?

According to the data, in 2018, Zhili children's wear sold more than 50 billion yuan annually, accounting for 50% of the national market.

One out of every two children's clothing in the country comes from Zhili.

However, a large number of children's clothing enterprises, which are of varying quality, have troubled the industry. Brand and copyright are among them.

"Which style sells well, the second day market will appear" the same money "flying everywhere.

On the "super production day", Wang Chunlin, general manager of Huzhou house lizard Mike Clothing Co., "met" the original anime "dream leaf lily".

The audience of "elf dream leaf loli" is a girl of 5-12 years old.

"We are negotiating with the brand of the Elven dream leaf, hoping to undertake the production of IP's costume and skirt."

Mike, general manager of Huzhou house lizard house lizard Clothing Co., Ltd., has found a new direction for the factory. He told reporters that the factory mainly produces girls' clothing from 3 to 12 years old, and can achieve the same goal with "the Elven dream leaf loli".

"Children's wear area has just needed animation IP.

In the past, we only sold good products. Now we are going to the upstream of the supply chain to increase cooperation in product R & D, design and brand building to help companies build digital access. "

1688 industry, general manager, pastoral introduction.