On The Eve Of Tmall 618, The Number Of Fans In 796 Flagship Stores Exceeded 1 Million.

On the eve of 618, Tmall announced the number of fans in Tmall flagship store.

It shows that the number of fans in 796 Tmall flagships is over 1 million, and 84 brands have won 430 million fans in Tmall.

Within 15 days near Tmall 618, Tmall's official flagship store, including Adidas, Nike, millet, glory and UNIQLO, has increased by more than 1 million fans in 15.

Tmall will continue to expand its position in the B2C market, according to the quarterly and annual results released by the Alibaba in March 2019 at the end of May 15th.

At present, Taobao Tmall has 700 million consumers, and the number of brands settled in Tmall has reached 200 thousand. In 2019 alone, there were 55 thousand new stores on Tmall.

There are three squirrels, millet, good shop, Adidas, Korean clothes house, VANS, HUAWEI, Estee Lauder, L'OREAL, Taiping bird, Lancome, Yu Ni Fang, Innisfree, OPPO, Dangdang, XTEP, XTEP, Lin, Lin's wood, Kuang, Chenguang.

Zhou Dasheng, red dragonfly, all family furniture, flock and other 796 brands are among them. These brands span many categories including food, consumer electronics, fashion, beauty, books, jewelry, home and so on.

Take three squirrels as an example, in May 6, 2019, three squirrels IPO first meeting, announced that they will soon enter the A share market.

According to its prospectus, in 2014 - 2016, the sales revenue of three squirrels realized by Tmall accounted for 78.55%, 75.72% and 63.69% of operating income respectively.

The three squirrels started from the "Amoy brand" now have 25 million 840 thousand fans. It is a large number of fans in Tmall flagship store.

Millet official flagship store, good shop, Adidas ranked second, third, fourth in 23 million 110 thousand, 21 million 960 thousand and 21 million 130 thousand fans respectively.

It is not only the national product brand that achieves growth in Tmall's "suck powder", but the fans economy is also a key strategy for international brands to consider.

As of the first quarter of fiscal year 2019, Adidas official APP has entered 27 markets worldwide, with 9 million downloaded.

But in fact, the number of fans in Tmall's official flagship store has exceeded 21 million 180 thousand, far higher than the 9 million online consumers who landed on 27 official websites.

Adidas group CEO Kasper Rorsted showed its importance to ADI digitization in the first quarter of fiscal year 2019 analyst conference.