Emerging Consumer Hot Spots Continue To Emerge, The Key To "Tide Card" Popularity Is Originality.

Recently, the fashion products of the US fashion brand KAWS and Japan's fast fashion brand UNIQLO were listed as "mad rob", and "UNIQLO T-shirt was looted" news quickly became a hot Internet search.

Is "tide brand" popular, just relying on marketing tactics such as "star carrying goods"?

What are the underlying reasons behind it?

What inspiration does it bring to clothing and other fast moving products industry behind this phenomenon?

In recent years, emerging consumer hot spots are constantly emerging, and the rapid rise of "tide brand" is a microcosm.

Statistics show that in recent years, "tide card" consumption has maintained a two digit growth rate, and the domestic "tidal brand" market has reached 500 billion yuan.

Some people think that "tide card" is the next blue ocean in the garment industry, and is expected to expand the trillion yuan market.

As a representative of American street culture, KAWS brand is highly sought after by young people. Every new product issue will become the focus of the industry.

This cooperation with UNIQLO will enable consumers to buy the original products of "top brand" only around 100 yuan, and it is natural that sales will be hot.

In fact, the reasons behind the sudden emergence of "tide card" are not simple.

First of all, we must make clear the market positioning of products.

The market positioning of "tide card" is very clear, that is, meeting the young people's individualized demand for clothing.

The precise consumption of young people, such as "niche", "new trend", and "tide card", not only fills the gap of market segmentation, but also stimulates the consumption potential of young people and creates market increments.

Secondly, we should pay attention to original design and create style.

Originality is the life of a brand. Only by persisting in original design can we always maintain the leader's posture in the brutal brand competition.

At the same time, owning its own unique style can shape brand recognition. Excellent "tide card" has exclusive style and tonality without exception.

Thirdly, we should attach importance to building brand "soft power".

Under the trend of consumption upgrading, clothing can highlight social attributes and highlight cultural and status symbols.

Successful "tide card" has a profound cultural background, has a unique cultural attitude and lifestyle.

For young people who want to express themselves, "tide card" can provide sense of belonging and spiritual resonance.

Finally, we should look for differentiated living space in pricing.

The emergence of "tide card" just fills the gap between high-end clothing and public clothing. Due to the high design cost, exquisite materials and cultural connotations, "tide card" often presents a higher quality than general clothing, so pricing is not cheap.

However, for the new generation of young consumers who want to express their individuality, do not want to be too publicized and unwilling to fall into the conventional way, "tide cards" can meet their needs.