China Sports Brand Anta Ranks The World'S Top Three. How Far Is It From Nike?

Since domestic sports brand After Anta chanting "wearing Anta shoes training and wearing Nike shoes competition" slogan, many people have praised them for their precise positioning. So what is Anta's difference with the international giants Nike and Adidas?

From the market value perspective, in July 2017, Anta's market value exceeded 74 billion Hong Kong dollars and became the fourth largest sporting goods company in the world. In January 2018, Anta's market value broke through 100 billion to 100 billion 537 million Hong Kong dollars, which was second only to Nike and Adidas.

In February 26th, Anta's share price rose 0.11%, and its total market value was HK $118 billion 100 million (about US $15 billion), while Nike's market value was $134 billion, which was 8.9 times that of Anta. In the top three of the world's industry, it is on the throne of "global third, China first" sporting goods group.

Although already ranked the top three in the world, but at the revenue level, the calculation found that in 2015, Nike and Adidas's revenue were Anta's nearly 18 times, 11 times. In 2017, the two data reduced to 13.9 times and 9.9 times. The gap is still obvious. At the same time, there is a big gap in brand, product, technology and operation.

More embarrassing is that in the Lining era, the dominant position of China's sports user market is local brands. In the Anta era, the vast majority of the market was in the hands of foreign brands.

Data show that in 2011, local brands accounted for 49.1% of the shares, far exceeding the 28.3% share of foreign brands. However, by 2018, local brands only had 28.6% share, and foreign brands soared up to 54.3%.

According to the insiders, after the acquisition of amamin sports by Anta, it is further approaching the "100 billion target". However, the domestic leader and the international boss want to shorten the gap. There are still many needs to explore and learn.

Guo Bin, an associate professor of the national sports industry research base at Peking University, believes that although Anta's current revenue is not high, it has grown rapidly. At the same time, Anta has made a plan to achieve "100 billion target" by 2025. It is hopeful to catch up with Nike and Adidas.

But people in the industry expressed different opinions: "according to the current development, even if Anta achieved 100 billion target in 2025, then the second year Adidas is expected to break through 200 billion yuan of revenue, while Nike also has the possibility of breaking through 300 billion yuan, so that Anta still has a gap of 100 billion yuan."

But the so-called "sail against the current, do not advance or retreat", the domestic brand of deep adversity is only continuous progress, so that it will not step back in the competition with foreign brands, so that it will be defeated.

We have reason to believe that as long as the Chinese people give full play to their wisdom, one day, "Nike shoes training and Anta shoes competition" will become a reality.