Adidas Uses Trash To Make 50 Sweater.

Adidas's recent green attempt is a little different from that of Renew Denim.

In the latest Adidas by Stella McCartney series, Adidas presented a neutral sweater called Infinite Hoodie.

Just like CONVERSE, Adidas also used abandoned clothing materials to make the raw material of this sweater, but they did not simply clean these fabrics before using them. Instead, they used a technology called NuCycl to purify the old cotton cloth and produce new fabrics of high quality.

The technology comes from Evrnu, a start-up company founded in 2014. They have worked with the brand partners for many years to study related technologies. In July this year, they launched 50 Infinite Hoodie which could not be bought to athletes.

Evrnu hopes to break through the prototype stage and enter mass production this year. It is worth noting that Evrnu does not plan to produce environmentally friendly fabrics on its own, but rather consummate technology and authorize cooperation with manufacturers.

When it comes to environmental protection, we must look at the cost of environmental protection.

Although the raw materials of these sweater come from the waste clothes, will the pollution produced in the process of transforming them into new fabrics bring greater environmental impact?

In this regard, Evrnu co founder and CEO Stacy Flynn admitted that the current technology is not "0 pollution". Flynn says that Evrnu will choose the existing commercial solvents. The energy consumed in the process now is a small part of the production of polyester fibers, because these solvents do not need to operate at extreme temperatures or pressures, so they can save a lot of electricity and water.

In addition to Evrnu, many start-ups are trying to solve the environmental dilemma facing the fashion industry.

The technology of Evolved By Nature of Boston startups can liquefy silk protein and replace synthetic materials or plastics used in fashion. In June this year, Chanel was invested.

Worn Again Technologies from London can extract polyester fibers from discarded clothes, plastic bottles or packaging materials. After separation and purification, it can be reused in the manufacture of new materials.

The London Company announced in May that H&M, ASICS and Kering Group, the parent company of Gucci and Balenciaga, have extended olive branches to them, indicating that they are willing to cooperate after mass production of new materials.

The millennials say they care about the environment and are more willing to choose brands that focus on protecting the environment. But the report points out that although 60% of the millennial generation are interested in clothes with "sustainable" labels, only 34% of the people actually buy it.

According to the industry commentary, this is because there are not many products that meet this demand on the market, and the competitiveness in price and quality is not enough, which is a field that can drive growth for fashion brands.

No matter when there are new products, generally speaking, the first five years are "high prices", but when the scale of the industry is large, the price will begin to decrease. We hope to break through this bottleneck in five years.