New Consumption Mode, Digitalization And Personalized Development Make China's Textile Industry Need To Constantly Refresh.

The latest customs data show that in 2019 1-6, the total export volume of textiles and clothing in China was 124 billion 230 million US dollars, down 2.37% from the same period last year (3.51% yuan in the year over year), and the growth rate slowed down 0.6 percentage points compared with the first quarter. The total export volume of textiles was US $58 billion 620 million, an increase of 0.66% over the same period (6.71% yuan over the same period last year), and the total export volume of clothing was 65 billion 610 million US dollars, down 4.93% from the same period last year (0.82% in the year over year).

Among them, the total export volume of textiles in June was 10 billion 310 million US dollars, down 3.24% from the same period last year (3.85% yuan over the same period last year); clothing exported 14 billion 340 million US dollars in the same month, down 2.73% compared with the same period last year (4.51% in the year over year).

In addition, in the first 5 months of 2019, China's textile trade surplus was US $44 billion 276 million, the garment surplus was US $48 billion 350 million, and the contribution rate to the national trade surplus was 33.9% and 37.1%, respectively, with a total contribution rate exceeding 70%.

In the first half of the year, China's textile and garment industry has a strong net earning capacity, and its contribution to the goods trade surplus is expected to exceed 60%.

Look at the market behind the data

China still occupies an important position.

Under the backdrop of the global economic situation and the iterative and updating of the world textile market, such data can be said to be steady and steady. At the same time, we must not lose sight of the fact that China's textile market still occupies an important position in the textile developed countries represented by Italy.

The same data show that in the first quarter of 2019, Italy's textile exports to China increased by 32%, especially the sales performance of Italy fabrics in China was the most prominent and sales increased by 3.2%, especially wool textile products. Therefore, China was recognized as Italy's most important export market.

On the other hand, China's imports of fabrics, as the first supplier of China's growth of 28%, accounting for 27.2% of the total imports of fabric in Italy.

On the twenty-ninth Milan fabric exhibition held in early July, the reporter also learned from the interview that some Italy textile enterprises that have already entered the Chinese market have plans to further increase their cooperation with the Chinese market. Enterprises that have not yet entered the market also say they are actively seeking ways -- "because China is a market that can not be ignored in the world today".

SIDOTI, a 55 year old company, pays close attention to the sustainable development from every source to every aspect of sales. It is also one of the products recycling enterprises. They regard the Chinese market as an important goal in the next stage.

STAFFJERSEY, founded in 2006, is a young company in Italy. It mainly produces plain woven fabrics for men and women. At present, the customers are mainly local brands in Italy, such as women's wear maxmara, men's wear Armani, etc., and also have Alexanderwang customers. Most of the products have been certified by organic and recycling. The manager of the company has a certain understanding of the Chinese market. He thinks that the product characteristics of STAFFJERSEY are exactly what the Chinese textile industry is doing. This is also the future development direction of the global textile market.

Behind the manufacturing is qualitative change.

- "madeinchina" still can not be underestimated.

The world's attention is not only China's strong market system, but also in the manufacturing sector, "madeinchina" can still be seen in the world.

Perhaps in most consumers' view, "Italy produced" still represents the highest quality of textile and clothing industry. However, in fact, many "Italy products" come from "made in China". At the same time, in the global textile industry, "made in China" is clearly no longer a pronoun of low end and low quality, but more is a trust and a guarantee.

Italy light luxury leather brand coccinelle has gained fame in China in recent years. Small and low-key design, high-end quality and suitable price attract more and more new generation of consumers. Many people regard it as a representative of Italy's emerging brands.

In a coccinelle shop in Napoleon street, Milan, a Chinese salesperson is proud to tell reporters that all the raw materials of the brand products are from Italy, but all the production is "madeinchina".

It is understood that this situation is not a small number of brands in Italy, and many brands will "madeinchina" as a synonym for good quality and cheap, because compared with Italy and other European countries, China's manufacturing costs still occupy a large advantage, while the overall quality of China's manufacturing industry is generally higher than other emerging manufacturing countries.

Therefore, the meaning of "madeinchina" is changing quietly.

Behind the concept of development

Global textiles are seeking transformation.

With a strong market system as a support and a qualitative change of "madeinchina" as the backing, China's textile industry's new positioning and innovative ideas have even taken the lead in the world.

The new orientation of technology, fashion and green has led the development of China's textile industry for several years. Now, in the global textile market's changing situation, Italy's textile industry is also actively seeking transformation.

Ercole Botho, chairman of Milan fabric exhibition, said that digital transformation and sustainable development are the focus of attention in the world textile industry. It is a new challenge for the whole industry and a new opportunity. It involves every link in the industrial chain. It will be more difficult to make a single enterprise's own strength. Therefore, the exhibition will integrate the resources of the industrial chain, guide the trend, and help the upstream and downstream enterprises to cooperate fully.

Based on this, the Milan fabric exhibition launched a sustainable development project in 2017, and began to guide the digital transformation in production, sales and other links. In the past century, Italy brand ErmenegildoZegna (Zegna) is one of the representatives.

New consumption patterns, digitalization and personalized development have become Zegna's concern. They believe that the fundamental changes in the textile industry have taken place, centered on products, and now they are turning to market centric. How to seize the needs of consumers is particularly important. Not only do we need to establish new modes of cooperation and new consumption patterns, we should also pay attention to product transparency and price transparency, and improve the production, marketing and operation processes from the perspective of digitalization and individuation.

And this is exactly what our textile industry is doing in recent years.