What Do You Know About The Sales Skills Of Women's Clothing Stores?

When a brand has been established in the market, it needs to strengthen the positioning and extract the core values of the brand. We know that the small advantage of clothing in the details of fabric or style or workmanship is no longer enough to arouse consumers' desire to buy, so this time we need to put forward a special appeal that can arouse consumers' inner sympathy, so as to impress consumers.

First, special offer.

Special offer or discount is a sales promotion method based on discount on the existing price of goods directly. The average discount rate ranges from 5% to 20%, and too much or too small will cause customers to have doubts about the authenticity of promotional activities. Moreover, this kind of special price promotion is usually sometimes segmental, generally indicating the time and place of the special price. Of course, it does not include special price promotions such as half off clearance.

Two, coupons (vouchers or discount coupons)

Coupons are an incentive for consumers and manufacturers to buy. For example, when customers consume a certain amount, they can give consumers a valuable certificate of re purchase discount. Usually, the discount coupons can only be used in designated areas and specified categories. Usually you can only purchase those goods in normal price, but not for special sale varieties. When using this kind of coupon, the price exceeds the part which needs the customer to make up the cash; the preferential voucher cannot be used as cash exchange, and the insufficient part can not be changed back into cash.

Three, gifts

A gift is an additional gift that a customer can receive when he buys a product, which can be of the same kind or of a different commodity or object. The purpose is to make the customer feel worthwhile and cost-effective.

Four, "rebate" promotion

The "kickbacks" to consumers are not achieved at the time when consumers buy goods, but through certain steps. It is a reward and feedback for consumers to buy products. Usually, the logo of the rebate is attached to the package of the product or printed directly on the product's packaging. For example, common built-in scratch cards, caps and so on. After buying a product with a rebate mark, consumers need to hold the rebate label to the designated place for the award. Now, in the electronic age, many manufacturers have developed an electronic promotion method, which requires consumers to log in to the home page or website, enter product numbers or specified numbers, participate in activities or exchange prizes. We also include it in the category of rebate promotion.

Five, lottery sales promotion

Consumers are eligible to draw lottery products by buying their products, and determine their reward levels by drawing the future. Winning sales is one of the most attractive ways to promote sales. Because once consumers win the prize, the value of the prize is very attractive. Many consumers are willing to try this risk free prizes. The setting of prizes should be attractive to consumers, and the design of grading prizes should be reasonable. The calculation of raffle rate should not be less than a certain ratio, otherwise it will make consumers feel a sense of falsehood. At present, the Chinese law stipulates that the single award amount for prizes can not exceed five thousand yuan. In addition to the prizes that are bought immediately, large scale raffle events are generally required to ask notarial authorities to supervise the raffle sites in order to improve the credibility of the prize sales, and to publish the results of the raffle in the larger circulation local newspapers.