In 2019, How To Use The "Gift" To Drain The Clothing Store?

Some customers ask a salesperson for a gift after looking for a product. Many shop assistants will promise directly and wrap up the gifts. This will make the customer feel that the gift is worthless, and there will be no pleasure after being given the gift.

On the contrary, if a salesperson tries to make the customer think the gift is "not easy to get", not only the customer becomes happy, but next time she will come to the store, because she can get the added value of "others are not easy to get" in this store.

To do this, we need to show the value of the gift. How to do it?

　 The key is to make an article in the process of presenting gifts:

01

Pretend to be "difficult" to send

When customers ask for a gift, pretend to be embarrassed to ask for a "shop manager" to apply for it, because this product is not large, and it is usually not delivered. At this time, "shopkeeper" can be any person around him.

　　 02

Pretend to be happy to send out.

When he came back to the store manager and asked the customer to apply successfully, he was happy to show that he was lucky enough to get this free gift. The customer is then introduced to the negotiation area.

03

"Shopkeeper" carelessly passed by.

At this time, the manager pretended to pass the negotiation area carelessly, just saw the customer's gift, and then emphasized the value of the gift.

What kind of products are used as gifts? Exquisite!

Now the cosmetics shop, because the price competition has gone to the situation of no promotion, many shopkeepers are giving gifts in the activity. If the gift is not proper, it is just like drinking poison to quench thirst.

Not all commodities can be used as gifts. Gifts are best met with the following requirements:

01

Emotional function

If we all use the same gift, the customers will not have any surprises. If they want to send them, they will not be the same as their competitors. We should send some emotional functions to them.

　 02

Impression

The so-called impression, that is, through gifts, customers can remember what your family is selling.

The choice of gifts and products are related, so it is easy to give consumers the most direct sense of value. Just like safflower and green leaves, they complement each other and give people a strong memory. Otherwise, products and gifts can easily lose their sense of worth.

03

Pragmatic value

Many people are accustomed to the use of certain products, which leads us to not pay attention to them until someone reminds us that we should change them, or until this thing is used to die.

If the store is doing promotional activities, giving customers such gifts, customers will suddenly realize that this thing has been used for many years, and it is time for a new one to create new consumption behavior.

04

Excellent quality

We must do our best if we want to do it, or we should not simply do it. Many shops obviously spend a lot of money on various promotional activities, but at the most critical time, they lose their chains. They choose Jerry building on the choice of gifts, and use some rough gifts to give customers.

Even if the customer bought you this impulse, he would tell his friend the unpleasant shopping experience, and the Internet is so developed that word of mouth is the most important thing.

Free gift promotion? There is a way!

　　 1, gifts do not necessarily have to send samples of the brand.

Gift promotion is an excellent way to increase sales volume and build brand for a long time.

Gifts can be a variety of things, can be sold products samples, or can be a standard or special products; can be a commemorative gift, also can be a very practical daily necessities, can be its own brand, also can be other brands. That is to say, as long as everything that suits your sales goal is your choice of promotional items.

2, gift design must not be casual, to consider the relevance.

Some enterprises still have a wrong opinion about the promotion of gifts nowadays. They think that if I send gifts to you, you are taking advantage of me. What I give you, you take anything, so they are always very disapproving about the design and planning of promotional gifts.

If it is too casual in the design and planning of gifts, it will easily lead to serious consequences.

There is a basic principle in the design of gifts, that is, try to send gifts that are related to products, such as buying toothpaste and sending small plastic cups. This enables consumers to associate with the brand at any time when they use these gifts.

The intrinsic correlation between the gift and the product itself is an iron rule in the promotion of gifts, and the unrelated gifts are equal to the free gift.

3, the process of gift collection can be simplified.

Some enterprises look very attractive in publicity: "buy our products, you will definitely get a lot of value. You can get a value return gift of 20 yuan if you buy a product. You will have the chance to buy it."

So customers rushed to the scene to pay for the purchase and prepared for a little extra gain. When the customer bought the product, they were asked to take a shopping ticket and wait there. They also played and raffled the customers. Finally, only a few of the customers got the gifts, so that some customers were screamed and some customers even left halfway. The host spoke loudly on the stage, and the people left long ago.

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

For shopping gifts, it is best to reduce unnecessary links, such as taking small tickets to line up, taking small tickets for gift coupons, and then giving gifts. Prizes and gifts must be separated, not to retain customers, deliberately make some gimmicks, and finally make consumers have no patience to turn around and leave. How much effect do you have in promoting sales?

　　 4, don't exaggerate the value of the gift.

Some manufacturers deliberately exaggerate the value of their gifts in order to attract customers, so a $3 gadget becomes worth 10 yuan. The consumer is eager to buy the product after buying it. After that, does it cost two or three yuan? Hi, the price of the purchase is 5 yuan. What kind of impression can consumers have on brands?

Cheap gifts are better than never! Indeed, in the promotion of consumer goods, our promotional gifts are generally not too valuable.

If it is an incentive to buy the gift immediately, it will generally account for about 10% to 15% of the value of the commodity itself. Other non instant incentives will only account for about 3% to 5% of the value of the commodity itself.

If the value of the gift is too exaggerated, it may be the problem of their trust in the brand. Therefore, seeking truth from facts is actually the maintenance of brand image.