East 100 Aegean Sea Store 4-5F Reloaded To See How It Upgraded To Boutique Stores.

In August 3rd, the Aegean Sea store opened its 4 floor and 5 floor reopening business. It is reported that the adjustment includes field line transformation, brand upgrading, and so on. This is also another adjustment result of Dong Bai business after the East hundred center and the East 100 superior city.

First, the entrance gate of the East hundred Aegean Sea store, which was about 8 meters wide, was widened to 24 meters, breaking the barrier between Aegean Sea shopping park and thematic reading, and achieving better integration between department stores and shopping centers.

In terms of brand adjustment, in addition to the dozens of well-known brands such as TEENIEWEENIE, THE NORTH FACE, NIKE SPORT, ADIDAS MEGA, SELECTED, Taiping bird, YOUNGOR and so on, OCHIRLY stores, JESSY JESSY, CABBEEN, La Natsu Bell and CABBEEN have been upgraded.

In addition, in order to enhance the shopping experience of consumers, the decoration of the East hundred Aegean Sea store has also been upgraded. It is reported that East bait invited Japanese well-known designers, including lighting, floor tiles and other aspects of adjustment, achieved the international standard of the new shopping environment, completed the East hundred Aegean Sea shop to the upgrading of boutique department stores.

In fact, earlier, Yuan Xingfu, CEO of Dong Bai business, pointed out that the area of Dong Bai Aegean Sea was about half of Aegean Sea shopping park while accepting the interview of Fujian station of win business network. However, the difference between the two groups is large and the fusion is low. And the current brand structure of the project can not satisfy the consumption demand of the high-end customers in Cangshan area. Therefore, the road to change is imperative.

It is reported that in addition to the 4 and 5 floors of the reopening business, by the end of August, the East hundred Aegean Sea store will also start the transformation of the 2 and 3 floors. In the future, the 3 floor will focus on maternal and child brands, and improve family consumption. In addition, in the layout of the cosmetics brand, the East hundred Aegean Sea store will also introduce the international first-line cosmetics brand in the future, so as to enhance the overall tonal adjustment of the shopping mall. "The change of the East hundred Aegean Sea store will bring new resources and new blood to Pu Shang business circle. It will become the only quality business entity next to the East hundred center, and will form a differentiated competition with the neighboring shopping malls. Yuan Xingfu said.

In October 2017, the A and B Pavilion of the East 100 center was newly unveiled after the reloading and upgrading. In September 2018, the C Hall of the East hundred center was opened in a grand way. At this point, the "super department store", which has been well established for a hundred years, has begun to take shape. In addition, the East hundred good quality city, formerly known as the 100 yuan Hongcheng City, was upgraded in 2018, including a brand new positioning, adjusted more than 80% of the brand, and attracted more than 50 leading brands to enter and upgrade into the boutique of Fuzhou city center. To this year's East hundred Aegean Sea store, it is obvious that Dong Bai business is adjusting the projects that have been opened one by one. However, it is easy to find out the core of the reform. The business of Dong Bai always increases its content according to its own characteristics, and changes the cognition of consumers through content driven.

Yuan Xingfu said that all stores in the East hundred businesses will make different business positioning for different cities and different business circles, and form a retail matrix, so as to achieve "one shop side" and provide consumers with different levels of business experience.