Join In Or Start Your Own Business? What Kind Of Pit Do We Need To Pay Attention To?

In this market, there is no shortage of blood. Looking at the business of others, they are eager to try. The market is deep and the water is cautious. At the beginning of the business, the old drivers who had worked hard in the mall for several years wanted to join. The biggest advantage of joining is that it can directly borrow the gold lettered signboard and take advantage of the experience of headquarters to reduce the risk of investment and operation. But joining is also a pit, dangerous! Careful entry!

Should we join?

A part

If it is out of the idea of "sit back and relax" and start a business war, you can be advised to give up as early as possible.

No matter how good a project or brand is, it will take a lot of trouble to manage it. The same brand, different franchisees, some dead, some live.

" FourFourTwo "Law", a restaurant man once said such a rule: 40% product +40% siting +20% operation = a profitable profitable shop. Less is the same.

For franchisees, "copying" the environment, atmosphere and products of the headquarters business premises does not mean that they can sit back and relax.

Another part

I believe that most people have a career in shopping malls. But it can not withstand a whim and join. It is also appropriate to join. Not all brands are suitable for you to join.

Distinguish market demand. For example, women's clothing, different regions, women's clothing version style needs are different. The difference between North and south is different for the size of women's clothing. Southern girls are relatively small versions of the clothing version is relatively small, while the northern girl larger clothing version of the larger version.

Look at the brand or product of fire. This is suitable for three or four line cities. Why is the three or four tier city, because the market competition is relatively small, brand awareness and dependence is relatively weak. If we investigate, the products we join are quite new and new. There is no need to spend more on a relatively barren market.

How to join? Pit protection "?

　 Basic investigation

The first step to prevent fraud is the company's business license. Don't think this is just the most basic thing to ignore. You do not value others, nor do you value them. Legality does not account for much of the investigation, but if there is no legal procedure, the first step of inspection can be concluded. Colleagues query whether there are bad records.

Second steps to prevent fraud: headquarters must have its own store. Franchise chain stores (franchising or chain businesses) must set up shop in accordance with the law. On the spot, whether the headquarters store is a model store, if so, the inspection tour can be stopped at this stage. There is no reason to be an excuse for not having a store at headquarters.

The third step is not to take the edge ball. The brand that we join must see clearly the logo and find out the history. Now the Internet is so developed that it is very convenient to obtain information, and the information of Shanzhai is also very convenient. The Shanzhai net red milk tea deer antler lane is a typical case. Avoid involvement in unnecessary disputes.

Quality selection

Skip the trap of cheating, and how to hunt for good projects in the franchise industry.

　　 1. Number of visits

The more brand self-stores, the better. The longer the shop, the better.

The more the franchisees are, the better.

All this shows his viability, mature management, joining and market experience. It is an important reference index.

　　 2. Field shop inspection

Observe whether the decoration is unified. Good brands pay more attention to brand image and consistency of design style. Some brands earn a franchise fee, regardless of the later stage. Such a team, can you expect any other good support?

Whether the investigation is standardized. General store and franchisee; whether the basic price and taste between franchisees can be unified. This is also an important indicator of whether the brand can be well supported.

Sales volume of field visits. The sales volume of different franchisees can not be reported on the one hand. A family can not be the only representative.

3. Market rating.

Search and evaluate on every platform of the network. For example, catering can be evaluated and evaluated on the Internet platform such as public comment and starvation. The higher the score, the better. 7 points passed.

　 4, go to the company to inspect the operation team and supply chain.

Judging from the number of operators, supervisors and R & D teams, the more people, the better. Sectoral segmentation is perfect. Is the product R & D team subdivided and perfected? The more perfect, the better. These are powerful resources for you to join in the future.

Where is the storage base? Which logistics company do you work with? How long is the material delivery cycle after joining? All these need to be examined and implemented. Conditional field visits. Whether important supply can keep up with important indicators. Without financial support, national distribution can only be a slogan.

In short, when examining, do not let go of any detail, ask more, see more, and listen to it. It's all about supporting.

　 Striving for profits

Joining a brand will directly affect your profit margin. It also has clear support for location selection, personnel recruitment and management, pre service training and business preparation. The details such as bedding, decorating and buckling should also be seriously avoided.

In short, no worry about business, join in the preparation and inspection, in order to reduce more worries. It is impossible for people to cloud, but to rely on one hot blood to listen to market speculation.