The Annual Revenue Of Red Bean Increased To 1 Billion 244 Million Yuan, And The Brand Advanced To Younger.

Recently, Hong Kong Group (600400) released its semi annual performance report in 2019, saying that the company's operating income during the reporting period was 1 billion 244 million yuan, an increase of 1.1% over the same period, and the net profit attributable to shareholders of listed companies amounted to 94 million 799 thousand and 500 yuan. According to the main business data disclosed, Hodo menswear achieves 1 billion 26 million operating income, gross profit margin increased by 4.55% over the same period, the number of stores reached 1360, and the gross profit margin of franchises increased by 8.33% over the same period last year.

The gross profit margin has increased, and the quality of stores has improved. Red bean under the banner of red bean men's clothing, like the main channel of the main channel mode, and under the line to join the joint store. The stores are self financing by franchisees, who are responsible for the rental and related expenses of the stores, and do not participate in the management of the stores. In the first half of this year, the operating cost of red bean men's clothing stores decreased by 3.9% compared with the same period last year, and the gross profit margin increased by 8.33% compared with the same period last year. As a brand side, the quality improvement of red bean menswear in the store has shown a good momentum in the development of menswear business, and is conducive to supporting the rapid development of its chain monopoly mode.

The brand is younger and advanced, expecting its efforts in the later stage. According to the disclosure of the half year report of red bean, its current work mainly focuses on men's clothing business. Among them, we should focus on promoting the whole channel and fashion marketing, and further enhance the brand's global consumer operation ability combined with brand, product, service and operation dimension. In the first half of this year, all kinds of marketing voice, designer joint name, live broadcast, challenge challenge, IP joint products, light customization, social business, alliance and other young carriers, red bean shares are participating in the attempt, with a positive attitude to brand younger.

Fundamentals are stable, and company buybacks boost confidence. In August this year, Hong Kong shares disclosed to the announcement on the repurchase of shares by means of centralized bidding, the company intends to repurchase its shares with its own funds. The total amount of funds for repurchase shares is no less than 250 million yuan and not more than 500 million yuan, and the price of repurchase shares is not more than RMB 5.38 yuan / share. Under the stimulation of the repurchase announcement, the red bean shares opened high. At present, the company has disclosed the repurchase report in August 20th, avoiding the window period such as the 10 trading days prior to the announcement of the regular report, and the company will buy back or move rapidly, which is expected to boost the two tier market.

The selection of margin financing targets will help enhance buyer power. In August 19th, the expansion of the margin trading target was officially launched. The A shares listed on the Shanghai Stock Exchange were selected according to the weighted evaluation index from large to small, and 275 stocks were selected as the newly added stocks. Under the premise that the financing and margin trading system is still asymmetric, the expansion of the underlying securities is conducive to the enhancement of the buyer power of the new stocks. Market reaction, since 19, Hong Kong shares continue to have a net purchase of financing.

In the later stage, in the consumer market which is further highlighted in the domestic market, the steady development and active capital operation of the men's clothing business in the main group of red beans will help to strengthen the competitiveness of the company, and it is expected to achieve further scale growth in the future.