Gold Business Strategy For Women'S Wear In Brand Stores

Women have always been the most dynamic consumer groups in the market. In the face of the huge brand of women's clothing, entrepreneurs want to get a slice of it. However, the competition of women's clothing market is becoming more and more intense. The chances of success in business are also decreasing. Many people have been deterred. What are the factors leading to such a result? In addition to joining the women's clothing brand choice, the main reason is that after joining the brand to store management skills, today Rong Yue brings you the gold strategy of women's clothing franchise store business, hoping to help you store management.

　　 First, create an authoritative image and discover customer needs.

Psychological studies confirm that people are easy to give in to authority. As long as a person has a title like "XX domain expert", his chances of being accepted are greatly enhanced. The same is for taking drugs, taking drugs in the drugstore, the customers may choose their own choices in the face of the recommendation of the guide, while the doctors in the hospital will not make any objection to the prescription. The reason is that the drugstore's shopping guide is just a salesman in the minds of the customers, while the doctors in the hospital are experts in medicine. In the face of such experts, even if we have opinions, they tend not to reveal or deny their ideas directly. Because we have such an idea in mind: "he is an expert. If I make a wrong opinion, it must be very stupid to him, then he will accept the other's opinions without protest.

Therefore, attention should be paid to the training of women's wear shop buyers. In the process of receiving customers, it is better not to use such words as "please look at them," "our products are of good quality, cheap and affordable" and so on, and can not touch the doorbell of customers' needs. Instead, we should design a set of questioning terms to let customers disclose their needs gradually in the process of answering.

　 Two, influence thinking, guide consumption.

The core of winning orders is to create customers' craving. The reason for this craving is the influence of women's wear shop buyers on customer thinking. I remember a story: a young man went to apply for a shopping guide in a department store, and the boss asked him what he had done. "I used to be a door-to-door salesman," he said. The boss liked him and hired him for a few days. On the second day, the boss came to see his performance and asked him, "how many deals have you made today?" "1 orders," replied the young man. "Only 1?" The boss was very angry: "how much did you sell?" "3000000 yuan," replied the young man. "How did you sell so much money?" The boss was dumbfounded. "Yes," said the young man. "A man came in to buy something. I sold him a trumpet hook first, then a medium-sized hook, and finally a large hook. Next, I sold him a trumpet fishing line, a medium fishing line, and finally a large fishing line. I asked him where to go fishing, and he said Hai. I suggested that he buy a boat, so I took him to the seller's counter and sold him a 20 foot long schooner with two engines. Then he said his Volkswagen might not be able to drag such a big ship. So I took him to the car sales area and sold him a new TOYOTA luxury cruiser. The boss stepped back two times and asked, almost unbelievably, "a guest can only buy a fish hook, so you can sell him so much stuff?" "No," replied the young man. "He came to buy his wife a napkin. I said, "your weekend is ruined. Why don't you go fishing?"

Although this is just a story, from the guidance of the guide to customers, he completely grasped the psychology of a man's leisure, so that the customer could generate the desire to go fishing and put it into practice by buying related tools. The same is true for women's clothing sales. The real desire of customers is not your clothes themselves. Clothing is just a tool to fulfill the craving. It is the customer's real desire to show an elegant, fashionable, personable and tasty image. As for the realization of the craving tools that can be found in your women's clothing store, it depends on the influence power of the shopping guide.

Three, provide proof of interest.

Engels once said: "the relationship between people is a material interest relationship", and half of them are spiritual and emotional interests.

In the sales process, what customers most value is the functional interest of the product or the perceived interest of the product, is it the emotional interest or the consumer's self-expression interest? In the face of the interlacing between economic material interests and spiritual and emotional interests, the key to forming a shopping guide is to transform the needs of customers into the interests of customers. There are many types of customers, the most concerned needs are not the same. Some look at styles, some look at brands, some see comfort, others look at warm effects. In the face of different customer needs, guide buyers can elaborate on three aspects: core products, form products and extended products, and then focus on breaking the interests of customers.

Four, interact with customers.

The solo performance of women's wear shop buyers will enable customers to go far and dare not communicate in depth, and do a good job in sales. They not only require professional skills, but also learn to interact with customers.

Interaction with customers includes four aspects, namely, interaction in four aspects: language, thinking, expression and action. Language interaction, mainly through its own tone, speed, intonation, content, and other elements in the sales process conveys confidence, affirmation, recognition, appreciation, encouragement, resonance and other information. The interaction of thinking is hidden in the expression of language, that is, through the information expressed by the other party, grasp a key point and communicate in depth, and let the two sides move forward in a track on this issue.

The interaction of expression is also very important to the sales effect. The expression of affirmation, welcome and appreciation can encourage the customer to open up the window of the soul and tell more information, and the embarrassed, indifferent and expressionless expression will give people a latent feeling of resistance, and many hearts will not speak it out. At the same time, from the point of view of interpersonal interaction, who does not want to live in an environment of mutual respect and mutual appreciation? Many times, a smile can lead to a recognition of customers.

Of course, interaction requires action. A nod of action and a gesture of appreciation can always make customers feel like a breeze. A body language performance depicted by a scene can give customers a sense of being on the scene.

Therefore, in the process of sales, let customers see, touch, compare with each other in a timely manner, and enhance the effect through facial expression, language, gesture and other actions, so customers will get along better with you.

Five, dealing with customer objections.

It is easy to encounter similar problems in the sales process.

Customer: "I wore it at the banquet. Maybe something darker is more solemn."

Shopping guide: "yes, dark colored dress is a suitable dress at the banquet."

Customer: "but the color is too deep?"

A good communication, customers unintentionally dig a hole for us, not to say that such a problem, that is, your price is too expensive, anyway, every customer has their own objection. Whether we can properly handle the objection of customers is related to whether the recommendation and trial work are wasted today.

Therefore, an excellent women's clothing salesperson should learn to do well the sales lines, record down the usual problems and set out different answers for different groups of people, so that after a period of accumulation, when you memorize the three hundred sentences, you can basically get the soldiers to block the water.

The above is the Rong Yue women's brand share of the gold strategy of women's wear franchise business, hoping to help you successfully manage women's clothing store.