Five Core Strategies To Upgrade Carrefour Into Suning Retail System

On September 29th, it officially completed the 80% acquisition of Carrefour China. Zhang Jindong, chairman of Suning holding group, communicated with Carrefour's China headquarters and regional core executives, and put forward the goal of "catching up with and catching up with the target", and put forward five strategies.

It is understood that more than 200 suning.com electric stores have also entered Carrefour stores. It is the first step for Suning to open up the home appliance and 3C category. In the future, Suning's red children, sports, general merchandise and movie city will also be integrated into Carrefour in accordance with the plan. Suning will create a one-stop community life center that integrates goods, services, experience and leisure.

In addition, Carrefour will also promote the optimization of storefront form and speed up the expansion of new Internet stores. "In the next five years, in the 1 to 3 line market, we have formulated the development goal of 300 Carrefour stores, and strive to catch up with them. "Zhang Jindong said.

At the same time, Zhang Jindong said Suning will export Suning's supply chain, logistics and technology capabilities to help Carrefour China sink in the low line market, in the form of retail cloud, and promote the efficiency of China's fast moving products in the low line market.

Moreover, Carrefour will push forward the digital transformation of the whole link, including internal digitalization and upstream and downstream supply chain as well as ecosystem.

It is reported that Suning will launch consumer service to consumers. Through the in-depth integration of online and offline businesses, Suning and Carrefour can upgrade the scene digitally and jointly create the wisdom of O2O mode.

"The layout of Suning's whole channel will further provide Carrefour with abundant retail scenes and a perfect closed loop ecosystem." Zhang Jindong said.

At present, Carrefour China has been incorporated into Suning's rapid elimination system, which will maintain its brand and operation independence. At the Carrefour business development conference, Suning also announced high-level appointments for Carrefour China. Vice president Tian Rui will take part in Carrefour China CEO. Apart from CEO and CFO, Carrefour, the other core management of China, has been appointed from Carrefour's existing management staff.