Relying On The Clothing Industry To Achieve The Yangtze River Delta Economic Center Of Ningbo, The First Three Quarters Of The Total Economic Volume Exceeded 810 Billion.

In October 24th, the 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival were held.


Qiu Dongyao, deputy secretary of the CPC Ningbo Municipal Committee and mayor of Ningbo Municipal People's government, said that the twenty-third Ningbo International Fashion Festival was held jointly with Ningbo fashion festival for the first time, which fully reflected the new trend of fashion industry development. The fashion festival will promote the new era of fashion industry in China. Ningbo outfit, Ningbo gang and Ningbo port are gold cards of Ningbo city. Now, Ningbo has become the largest garment manufacturing base and the main export city in China. According to incomplete statistics, there are 819 enterprises in Ningbo's clothing industry, and the output value reached 110 billion 840 million yuan last year. At present, Ningbo is carrying out Xi Jinping's socialist ideology with Chinese characteristics in an all-round way, comprehensively pushing forward the further deepening of the 88 strategy, reforming and opening up, advancing the six struggle and tackling difficulties, and three years' climbing, and comprehensively promoting the development of Ningbo's economy and society. With the strong impetus from the clothing industry, Ningbo's economic and social development in the first three quarters of this year has also made remarkable achievements, achieving the total economic volume of 817 billion 50 million yuan, an increase of 6%, which is 0.3 percentage points higher than that of the whole country. Next, we will firmly grasp this 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival to further promote the development of the garment industry, thereby promoting the development of Ningbo's "246 billion" industrial cluster, further strengthening Ningbo's economy, and contributing to Zhejiang and Ningbo.


Speaking at the speech of Li Min, member and chief engineer of the Zhejiang provincial economic and information technology department, the fashion textile industry is a pillar industry of our economy and society, an important livelihood industry and an industry that creates new advantages in internationalization. The textile industry in Zhejiang has been transformed and upgraded into a manufacturing industry represented by high quality and high performance fibers and high-end intelligent manufacturing. The fashion industry represented by home decoration and clothing brand has gone through a new stage of development of the green manufacturing industry through the whole industry chain. Textile and clothing have also become fashionable and colorful, with diversified designs and individualized styles. The Zhejiang brand has been on the international stage for many times.


For the first time this year, the Ningbo clothing festival has been upgraded to the Ningbo Fashion Festival and international fashion festival. With the theme of "colorful and beautiful future", through the brand exhibition, industry forum, fashion creativity, fashion consumption and other activities, the fashion trend of clothing industry has been led by the global perspective. We hope that through the Ningbo Fashion Festival, we can better carry forward the spirit of Ningbo red tailors, create fashionable brands of enterprises, build high-quality and fashionable cities, promote high-level exchanges and cooperation at home and abroad, and work hand in hand, so as to provide excellent Ningbo samples for the development of the national fashion textile and garment industry.


Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, said that Ningbo is the birthplace and the first place of China's modern garment industry. It is also an important garment production base, brand base and export base. Over the past forty years since the reform and opening up, Ningbo garment industry has inherited the spirit and ingenuity of the Hong Bang culture. With the creative pursuit of manufacturing value, continuous product development and innovation, it has built a unique and synergistic industrial system. It has made remarkable progress in the industry. It has written a brilliant page in the history of the development of modern Chinese clothing brand. At the same time, the Ningbo garment people who dare to take the lead in the world will fully develop two markets, make use of two kinds of resources, actively carry out the layout of globalization, constantly upgrade the quality and ability of the internationalization of the industry, and continue to expand the development space for the garment industry in Ningbo. Ningbo is a vivid sample of China's garment industry's continuous innovation and development, and also a miniature and portrayal of industrial upgrading and progress.


Entering the new era, facing the new revolution of science and technology and the change of business consumption, Ningbo garment industry relies on the construction of "China made 2025" pilot demonstration city. On the basis of years of industry, it constantly strengthens the pace of intelligent transformation, design innovation, mode innovation and brand building, stimulates the new potential energy of industrial development, improves the level of high-tech, intelligent and service-oriented industry, and embark on the road of high quality development of technology, fashion and green. It plays an important role in building China's garment industry and building a more influential international manufacturing innovation center and manufacturing strong market in Ningbo.


As the annual event of the clothing industry in Ningbo, after the 22 session of the Ningbo apparel Festival, a series of activities such as the Ningbo Fashion Festival and the Ningbo fashion Convention and the fashion Carnival will be held this year. This is an innovative measure to adapt to the new needs of industrial development in the new era. I believe that the holding of Ningbo Fashion Festival will surely create a new fashion atmosphere for the development of Ningbo garment enterprises and brands, and inject new impetus and vitality into the industry.


Liu Pingjun, the director of the China brand association and deputy director general of the AQSIQ, said in his speech that the twenty-third Ningbo International Fashion Festival chose the theme of fashion as a very good location. At present, the world has entered the era of brand economy, and Chinese consumers have made brand consumption a fashionable consumption viewpoint. China's brand building has made important achievements in three aspects. The first achievement is that we have united the United States, Germany, and jointly innovated the five elements theory of brand value development theory; the second achievement is that the standard system and publishing mechanism of the brand value standard mechanism with Chinese characteristics are basically established; the third achievement is that in the ten largest countries with the international brand value released globally, China's brand value has increased 40.4%, reaching 19 trillion and 500 billion dollars, ranking second. We should cultivate a number of industrial advantage brand clusters, representing China's image, going global and participating in the global brand economy competition.


Quality is the foundation, innovation is the soul, and brand is the goal. Liu Pingjun suggests that Ningbo put forward the strategy of implementing the brand strong city during the "13th Five-Year" period, and ultimately create 500 to 800 or so Ningbo brands, forming the overall value of Ningbo brand, representing Ningbo on behalf of Zhejiang, representing China and heading for the international market. We have developed a number of internationally renowned brands to promote Ningbo, Zhejiang and China to enter the era of brand economy from the stage of quality economy.


2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival signing ceremony, the textile and clothing research institute construction projects, the Taiping bird clothing project two phase, the clothing industry AGV robot automatic sorting and intelligent warehousing and logistics system, Ningbo fashion customization industry base, Xiangshan knitting clothing town 5 representatives of the signing of the two sides signed the contract.