Zac Posen Officially Closed Down. Why Did The Media Darling Ever Fail In Business?

In November 1st, Zac Posen, the famous American designer, announced that because of its failure to find new investors for the brand, the board voted to close its brand name Zac Posen and the House of Z company.
Zac Posen said that in the past month, the team has made great efforts, but still failed to recover the outcome of the closure of the brand. The designer himself indicated through Instagram that the fashion journey of Zac Posen brand in the past 20 years ended in such a way, and they deeply regret it. Thank you very much for the dedication of the company's team and brand supporters. He is grateful for what has happened and full of hope for the future.
Due to the closure of the brand, the 2020 spring summer series will be sold by Zac Posen brand at the September fashion show. In the future, Zac Posen will continue to be the creative director of the old Brook Brothers women's clothing series in the US.
At present, the Zac Posen brand website has also been closed.
House of Z was founded in 2004. It is a joint venture founded by the American high-end hip brand Sean John founder, the American hip hop Idol "boast Daddy" Sean Combs and Zac Posen, and is designed by the parent company Yucaipa Cos., responsible for a series of brand design, marketing, authorization and distribution work.
(in 2003, billionaire Ron Burkle invested about $100 million through Sean Cos, an investment company Yucaipa Cos. Zac Posen and Sean John belong to Yucaipa Yucaipa. Sean Combs was originally a major investor in the Zac Posen brand, occupying 50% of the shares, and Yucaipa later held Sean John of Sean Combs company, thus obtaining shares of Zac Posen.
In April of this year, investment company Yucaipa Cos. considered selling the shares of House of Z. (see historical report: investment company Yucaipa or consider selling shares held by New York designer Zac Posen)
The commercialization of highly qualified brands of talented designers
Although the media exposure rate is high, clothing has also been popular among celebrities, but the development of Zac Posen brand is not as smooth as people imagine.
The high-end positioning of Zac Posen brand means that the brand does not belong to the mass consumer. But how to balance the demands of advanced customization and commercialization, and enhance the business ability through the influence of Zac Posen and the promotion of fashion industry is a problem that the brand has been facing. To promote growth, Scoop NYC, chief executive of fashion chain corporation, replaced Susan Zac, the chief executive of Zac Posen brand in 2010, in 2010.
In addition to business problems, the media and connections, the two most powerful contributors to Zac Posen's early design career, later became a sharp sword to hurt him. The famous Zac Posen was spoiled. His "mouths" had reduced the support of many media and celebrities, and the Zac Posen brand in fashion reports could no longer occupy the best position.
In 2010, Zac Posen moved the big show from New York to Paris, which made him gradually alienate the fashion media in New York. After hosting the three season, Zac Posen gradually realized that New York is the best brand growth soil. In 2012, he moved the fashion show back to New York. In the same year, he received an invitation to replace Michael Kors as the judge of the American fashion reality show "Tianqiao Fengyun", which once again made the brand more exposed.
Above: the Zac Posen luminous dress worn by Hollywood star Claire Danes at the Met Gala dinner in 2016.
In 2013, Zac Posen launched the sub line brand ZAC Zac Posen, which was sold through high-end retailers such as Neiman Marcus, Saks Fifth Avenue and other channels in New York. In 2014, he announced that he was the creative director of the history of the United States, the most famous menswear brand in the world. In 2014, he also worked with the brand of China Hertz group, which has been set up in China. In 2015, he announced the design of uniform for Delta airline.
But none of them helped Zac Posen turn the tables. Unable to turn personal fame into real sales, poor commercial operation capacity, resulting in an irreversible fiscal deficit is the key reason for the decline of Zac Posen brand.
In 2007, the documentary "House of Z", which records the early rise of Zac Posen, has thoroughly explored the operational and financial problems facing the independent designer brand.
Zac Posen was born in a Jewish family in New York. His father was a painter and his mother was a financial acquisition lawyer. In grade two of senior high school, he joined the preparatory class of Parsons School of design, worked as assistant in the clothing department of Metropolitan Museum of Art in New York, and began working as an American fashion designer at Nicole Miller. Later, he went to London Central Saint Martin Institute to learn the design of women's clothing and got the chance to be the design assistant of New York brand Tocca.
In 2000, a costume made by him was favored by the top supermodel Naomi Campbell and gained the attention of fashion circles.
In 2001, he founded his own Zac Posen, a luxury clothing brand in his parents' living room. In the same year, he won the GenArt 2001 New York fashion show award and the $20 thousand prize. The first big show also received the commendation of the media, the buyer and the CEO of LVMH group, Dior group and Gucci group. Luxury goods department Bloomingdale even provided a full window display for him during the fashion week. In 2004, Zac Posen won the most potential women's clothing designer award of the CFDA SWAROVSKI fund. He made a skirt made of thin strips, which can be opened by each part, and became a permanent collection of V&A Museum in London.