The Fourth Red Cotton International Men'S Wear Week And 2020 China Fashion Peak Forum Successfully Convened

On the evening of November 18th, the fourth red cotton International Men's wear week and the 2020 China Fashion Summit Forum were held in Guangzhou. The activities are guided by the China Textile Industry Federation, the China Textile Federation circulation branch, the China clothing association and the China Fashion Designers Association. The Guangdong apparel and apparel industry association and the Guangdong garment designers association are hosting the red cotton International Men's wear Week Organizing Committee, and Guangzhou textile and light exchange garden co Organizer. The scene was full of guests and the atmosphere was warm.

Secretary of the Party committee Xiong Zhao Fei, vice president of the China Fashion Designers Association, the highest award of Chinese fashion designers, the Golden Summit Award winner, the chairman of the Guangdong Fashion Designers Association, Mario Boselli, the Italy Guangzhou consul general Lucia Pasqualini, the Italy Foreign Trade Commission Guangzhou representative office, Cecilia Costantino, the Chinese head of the Italy Textile Association, Wang Chong, the director of the Liaoning textile and Garment Association, Yang Yong, the deputy director of the Guangzhou people's government Chen Lingli, Chen Lingli, deputy director of the Bureau of Commerce, Yu Guoqing, deputy secretary of the Bureau of Baiyun District, the Secretary of the Party Working Committee of Liuhua street, the chairman of the Council of the Trade Promotion Association, the president of the clothing and apparel industry association, the executive director of the clothing and apparel industry association, and the clothing designer of the province. Xia Lingmin, vice president of China Federation of textile industry, chairman of China Textile Federation circulation branch, Feng de Hu, President of China Textile Construction Planning Institute, Yang Jinchun, vice president of China Fashion Association, vice president of China Fashion Designers Association, and Wuhan Textile University Clothing Institute Ding Ning, executive director of the association, vice president of the Guangdong Federation of enterprises and Guangdong entrepreneur association, Su Ying, deputy general manager of Guangzhou south of the Five Ridges group, Chen Baohong, general manager of Guangzhou white horse clothing market, Yang Zhixiong, general manager of Guangzhou textile and light trading garden, Lian Jun Wen, general manager of Guangzhou Chengda real estate limited, Lu Haojiang, vice president of Hong Kong International Fashion City, Guangzhou, and representatives of brands, buyers and fashion elite from all over the country.

Xia Lingmin, vice president of China Textile Industry Federation and chairman of China Textile Federation circulation branch, congratulated on the success of this event. He said that at present, the global garment industry is ushering in the fashion era of inheritance and integration, and the acceleration of coordination between the East and the West. China and Italy have a great deal of trade in textile and clothing, and Italy is a big export country of China's textile trade. At the same time, Italy has a prominent fashion industry. China has a large number of fashion products and textile and apparel consumer markets. The cooperation space between the two industries in economic and trade exchanges, associations and institutional cooperation is huge.

At present, China's textile and garment industry is actively promoting industrial transformation and upgrading. Fashion is one of the important aspects. China's textile and garment industry needs to integrate more fashion elements into the future to boost industrial development. In recent years, with the increasingly close and in-depth exchanges between Chinese and Italian fashion industry, it is not only the exchange of creative design, but also the service experience sharing, brand incubation and cultural inheritance of small and medium-sized enterprises. The formation of Milan fashion center in twentieth Century changed Italy's status as a country of dress processing in France. China's textile and garment industry is at a critical stage in which garment giants are moving towards a powerful garment country. There are many aspects to learn from, communicate and cooperate with. The two sides should carry out more exchanges and cooperation in the field of creative design.

He said that Guangdong is an important clothing Province in China. Both the industrial foundation, innovation ability and fashion trend are at the forefront of China. The red cotton International Men's wear week has continued to introduce high-quality fashion resources in Italy. It not only provides room for growth for local original designer brands and cutting-edge designers, but also provides a platform for China's design force to integrate with the international market. In the future, the cooperation between China and Italy needs to be supported and helped by the government and industry organizations to jointly develop two international and Chinese markets. In the process of cooperation, we need to pay attention to the upgrading of textile and garment industry in the Midwest of China and fashion groups in the area along the "one belt and one road" area. At the same time, we should pay attention to the training of multi-level talents, including market expanding talents, designing talents and so on.

At present, the implementation of the development strategy of Guangdong, Hongkong and Macau has brought new opportunities for the development of Guangdong's textile and garment industry. As an important space carrier for the construction of world-class cities and participation in global competition, the development of the "fashionable Bay Area" will be an integral part of the Great Bay area of Guangdong, Hong Kong and Macau. In the future, the Guangdong fashion week, the red cotton International Men's wear week and other platforms will provide an important engine for the development of the "fashionable Bay Area".

Mario Boselli, President of the China Fashion Association, thanked the present red cotton International Men's wear week's invitation. From 1995 to 2002, he served as chairman of Pitti uomo, a famous menswear exhibition in Italy for seven consecutive years. He has been paying close attention to the development of international men's clothing industry. He believes that in recent years, the rapid development of China's fashion industry has shifted from focusing on the number of factories in the world to a leading global innovation and leading global trend. The rapid growth of red cotton International Men's wear week is of great significance to the development of China's men's wear industry and the global men's wear industry. On the one hand, China is the leading exporter of men's clothing in the world. On the other hand, Italy men's wear is Italy's eighth largest export commodity to China, with an export volume of 324 million euros, accounting for 4.7% of the total, reflecting the increasing concern of Chinese consumers for quality men's wear. In the future, the market potential of Chinese men's clothing is huge and will show an upward trend year by year.

Boselli analyses that yarn and fabric are the starting point of fashion. Italy and China have their own advantages in yarn and fabric manufacturing, and they complement each other and have their own long history and culture. China and Italy are the two leading countries in the fashion industry of textile and fashion. They have similar and perfect supply chains. Therefore, similar men's development strategies can be adopted, which are mainly embodied in improving the quality of production and adopting quality, design and performance of higher quality and more innovative high-end fabrics to meet the diverse needs of modern people. This may lead to a rise in the price of men's clothing, but the service life will also be longer, so that it can better meet the sustainable fashion development concept.

He added that in the future, the trend of international men's wear will develop towards transparency, limitless and sustainable development. For example, with the rise of street brands and the continuous movement of sports brands to casual fashion, the acceptance of non formal dress, including workplace, is getting more and more popular. The trend of formal dress is becoming more and more obvious, which is undoubtedly a big challenge to traditional high-end men's clothing. At the same time, the demand of high-end people for clothing is more branding, internationalization, outdoor and leisure oriented, high quality, new style, good brand, international reputation and other concepts are changing the thinking of high-end customers. Therefore, in the future, men's wear and clothing will also have a trend of growth. The market needs to provide more differentiated product design. This will also put forward higher requirements for Chinese men's wear designers.

China has a huge new middle class consumer. The consumption potential of this group in clothing, lifestyle and other fields is shaping a number of men's clothing brands that are more focused on quality. The same thing is that every age group, especially the new generation, is more aware of this and has a higher loyalty to the society with a sense of social responsibility. If a brand wants to cultivate new customers, for whatever reason, it can only study how to reduce the loss to the earth and make the brand sustainable development. 90% millennial consumers said they would switch to other brands because of their values. The Z generation admits that they are more interested in brands that take the initiative to adopt sustainable development and assume moral responsibility, and believe that these values are more important than prices.

Boselli said that the red cotton International Men's wear week, promoted by industry leaders and Mr. Bu Xiaoqiang and other industry elites, can not only effectively promote the high quality development of Chinese men's clothing, but also constantly open up new channels in the Chinese market and the international market by constantly improving the innovative ability and technological content, and building a platform for Sino Italian fashion communication, creating greater room for development. "As an old friend of Mr. Bu Xiaoqiang and China, I am very happy to maintain close ties with you in this process and wish the red men International Men's clothing week a complete success."

Subsequently, Xia Lingmin awarded Mr. Boselli the title of general advisor of red cotton International Men's wear. With the consent of Mr. Boselli, he will be the general advisor of red cotton International Men's wear week. From now on, he will personally guide men's clothing week, focusing on the functional orientation of men's fashion week's "international fashion exchange, original design and leading brand innovation" to help China's original men's wear further integrate with the global men's wear industry.

Bu Xiaoqiang, chairman of Guangdong apparel and apparel industry association, expressed sincere welcome to the guests on behalf of the organizing committee. He said that the success of the fourth red cotton International Men's clothing week and related events was inseparable from the strong support of international fashion and big coffee such as the national industry association, the local government, and Mr. Boselli. In the future, the men's wear week platform will continue to innovate to build a business platform integrating Chinese men's clothing with the international high-end fashion resources, and promote the growth of a number of strong original designer brands, laying the foundation for the fashion industry in the big bay area of Guangdong, Hong Kong and Macao.

The red cotton International Men's wear week focuses on the original, combines the international trend and the whole product order, promotes the sustainable development of the original men's wear designer's brand, and leads the fashion trend of Chinese men's wear with the continuously innovative pioneer posture. At this summit forum, all men's wear Week Organizing Committee members took the stage to launch the "ON REAL" SHOWROOM all product ordering platform launching ceremony.

ON REAL SHOWROOM, as another innovative masterpiece of the red cotton International Men's wear week, has absorbed the fashionable nutrition of the red cotton International Men's wear week "international, modern and original". It further highlights the differentiation development advantage of "red cotton International Men's clothing week" business and high efficiency, and connects the international fashion industry's "+showroom" mode to maximize the platform value of "China Men's clothing industry fashion engine".

Subsequently, the Organizing Committee awarded fourth awards of the ON REAL best design award, the fourth red cotton International Men's wear "ten fashion awards", the fourth red cotton International Men's wear weekly gold cotton award, and the OnReal Fashion Award.