China US Industry Saas Platform Pattern Reshaping 3 Million Beauty Industry Store Intelligent Transformation Speed Up

"SaaS of China's US industry has been rising since 2015-2016 years ago. After several years of accumulated precipitation and continuous trial and error, China's future US industry will continue to maintain high growth. The difference is that with the popularization of Internet applications and changes in consumer habits, the demand for intelligent and personalized services will be more vigorous." Recently, Beijing Shan Lantai Network Technology Co., Ltd. (hereinafter referred to as "Shan Sen Lantai") CEO xiaoxiaojing said in an interview with the twenty-first Century economic news reporter.

In fact, compared with the previous Beauty Expo, in recent years, apart from some American industry organizations and product exhibitions, SaaS companies such as Shan LAN Tai and Mei Guan Jia have also participated in the exhibition to help us agencies to digitally manage, improve the operation efficiency of the stores, and solve the procurement problems in the supply chain.

According to the data released by the US delegation on the beauty industry summit in October 2019, there are 260 stores in the United States that are currently stationed in the US group. Therefore, according to the insiders, there are at least 300 or more stores in the United States. In 2018, the scale of China's US industry reached 1 trillion and 300 billion yuan, an increase of 16.1% over the same period. It is estimated that the scale of China's US industry will reach 1 trillion and 500 billion yuan in 2019.

To this end, the SaaS industry services in the US industry have huge space. In recent years, the industry has shown explosive growth and attracted many capital concerns. Many SaaS companies entered the office in this period and completed the financing in the early stage. But part of SaaS's business model is immature, capital bends, and its lack of hematopoietic function accelerates the industry to shuffle. However, it also allows some strength players to break away from the encirclement, and reshape the industry pattern. "The core barrier of SaaS is not the so-called technical barrier, and it is back to the nature of the service industry. At present, the new track of China's SaaS platform is being re formed." An Xiaojing pointed out.

Huge market space

SaaS is the abbreviation of Software - as - A - Service, which means software as a service.

Compared with the European and American markets, the US industry SaaS is still in the initial stage of development in China. Since 2015, China has witnessed a wave of the promotion and application of SaaS.

In fact, SaaS is already a real demand for businesses in various industries. Businesses hope that SaaS will help them solve problems such as operation digitalization and marketing automation.

"Through the American industry SaaS system, first we can solve the information needs of store management, customer management and so on, and reduce the complexity of management. Secondly, sorting out data by electronic means will help to accumulate, analyze and control data. The future SaaS will be more intelligent, relying on cutting-edge technologies such as precision marketing, AI and IOT to save operating costs and improve business conditions for stores. An Xiaojing pointed out.

According to a survey, the number of stores next to the US industry in China is around 300, but at the same time, the closing rate of stores is close to 30% every year, and the replacement ratio is very high. Fierce market competition and brutal survival pressure make the operators of the US industry have to pay more attention to standardized operation and cost management, and also urges the US industry to put forward higher and higher requirements for the application of Internet information services and data systems.

In the view of an Xiaojing, the implementation of SaaS not only lies in the institution's purchase, installation, and use of software, but rather whether the SaaS of the organization generates sustained growth data, and the data are used to continuously improve the operational efficiency of the institution.

A Shenzhen beauty industry agency official said that he used the "SaaSlander" American industry integrated shop management system software, which can help him conduct daily store management more effectively, and at the same time, the relevant WeChat small program matching tools such as extension, procurement, and so on, has enhanced the efficiency.

"In the past, daily turnover, scheduling appointments, customer management, beauty card sales, store performance accounting and procurement, etc., all need to be manually operated on the computer, and many of them need to set up separate documents and forms. Compared to the current operation on computer software, the process is much simpler." The person in charge said.

New track formation

Because SaaS software can solve various functions of beauty salon, such as daily management, supply chain procurement, staff training and so on, which greatly promotes the digitalization and intelligent transformation of the US industry. At the same time, because of the huge market in the US industry, SaaS has been favored by the capital.

However, after several years of hustle and bustle, many SaaS developed by many enterprises shut down the function of SaaS service, or even went bankrupt directly because of poor experience, lagging behind and lagging behind, and unable to satisfy customers' needs.

In mid 2018, the head of the industry, the United States of America, "explode thunder", broke the capital chain for half a year, and the operation was in trouble. A number of SaaS enterprises bear the high cost of obtaining customers, get bogged down in the "subsidy" mire, fall into the "no profit" strange circle, and the industry ushered in a wave of "withdrawal tide".

"Although the industry has experienced a wave of" cold wave ", but because the US industry is still in demand, the market is big enough, so that some Chinese American industry SaaS after shuffling, is also forming a new track, powerful players began to reshape the industry pattern. An Xiaojing pointed out.

It is understood that the new track of the SaaS industry is also exploring new business models. In the past, the main business mode of SaaS in the US was to sell SaaS software services and collect fees annually. At present, Shan Lantai is making a new attempt. The product will not only receive SaaS service fees, but also supply chain procurement, education and training, advertising revenue and so on.

In terms of service charges, Yamamori Randaiya broke the rules. It is understood that China's domestic industry SaaS platform, registered users annual service fee is basically around 5000 yuan a year, Shan Sen Lantai hundreds of yuan now can use the fully functional SaaS platform and WeChat applet.

In addition to the functions of Dayi SaaS's daily shop management, Shan Sen Lan Tai will also provide comprehensive solutions such as precision marketing, supply chain, big data and so on, covering the industry chain of the upper, middle and lower reaches of the US industry. An Xiaojing said.

In the view of an Xiaojing, the core barrier of SaaS is not the so-called technical barriers. It is the ultimate solution for the US industry SaaS to return to the nature of the service industry, to help users first step in the industry, and second step precision marketing and meticulous management.