2019 High Reputation Survey Of Listed Companies And Directors Of Supervisors: Brand Value Promotion "Hard Power" And "Applause" May Not Be "Applauded".

Nan Cai AI news laboratory researcher Livy Zhou Ying

As a public symbol, the evaluation of a listed company in the digital media dominated public opinion market will have a profound impact on its intrinsic corporate value. At the same time, Dong Jiangao's reputation as a "key player" and the external image window of a listed company is crucial to the development of the company.

In order to measure the exposure and reputation of the high team of the listed companies and their supervisors in the public opinion field, the AI Financial Laboratory of Nan Cai made a deep restoration of the "brand digital assets" of the 6119 listed companies in the three big markets of A share, Hong Kong stock and US stock and the number reputation of 5564 executives by means of big data technology.

Through the public information survey and quantitative revaluation of the listed companies and their directors in the financial media, government and industry websites, media and the social media from micro-blog, snowball and other social media from October 1, 2018 to September 30, 2019, the southern financial AI news laboratory outlined the industry's first digital "balance sheet" related to the listed company's brand and the reputation survey of the listed company's Dong Jiangao team.

Nan Cai AI news laboratory is included in the positive public opinion, negative public opinion, neutral public opinion and other data. And through the corresponding total, offset, and through the "exposure (sound value)" and "reputation FB- (Figure Brand, that is, brand digital asset value / Dong Jing Gao Sheng net asset value" two quantitative indicators show the latest pattern of the listed company's brand in the digital age.

Brand digital asset distribution

As many as 4485 listed companies' brand digital asset value is positive, accounting for 67.76% of the sample data, while the 1546 listed companies' brand digital asset value is negative, and 88 other companies are unable to confirm due to lack of relevant underlying data.

Data show that the number of listed companies' brand digital assets is not less than 10, only 73, accounting for only 1.19% of the total sample size. The number of brands with a net asset value of not less than 1 is 1554, accounting for 25.40%, while the number of net assets of 2931 companies with a percentage of 47.90% is 0-1.

The top three brands of China Ping An, Tencent holdings and Alibaba are 57.83 FB, 40.57 FB and 32.08 FB respectively.

Most brands with higher net asset value are more closely related to the real economy. According to GICS classification, the top 100 of brand digital asset value, capital goods industry accounted for up to 16 companies, and the number of technical hardware and equipment ranked second to 11, raw materials ranked third to 9, but most of these enterprises also have "technology" label.

Our statistics show that the exposure of listed companies is not directly proportional to the brand digital asset value. For example, the top two brands, China Ping An and Tencent holdings, ranked only eighth and seventh respectively.

There are also some star companies whose brand digital assets are far from matching their exposure.

For example, Jingdong, Baidu and Vanke ranked the first, third and fourth of all listed companies respectively, but their brand digital asset value ranking was only seventeenth, tenth and fifty-fifth respectively.

Among the top 100 of the brand digital asset value, the number of brand digital assets in the rankings is higher than the exposure level, leading to more than 100 companies. There are 11 companies, which are mainly distributed in agriculture, hardware, public utilities and other industries, showing the characteristics of hard technology or 2B. Among them, the top 5 sub sectors are Sheng Nong development, China Aviation photoelectricity, Xinwei communications, purple light country micro and four dimensional graphics.

However, the ranking of the number of listed companies' brand digital assets is lagging behind the exposure. The majority of the companies whose brand digital assets net value is ranked before has not been seriously lagged behind. This phenomenon shows that companies with good exposure may not have good reputation, but companies with good reputation are often accompanied by better exposure.

Top executives exposure and reputation differences

Nan Cai AI news lab has listed the top 100 companies of Dong Jiangao's reputation assets and their exposure. We find that exposure is only the beginning of raising the net worth of reputation assets. How to balance the positive and negative public opinion is still a major challenge for the company and the Dong Jiangao team.

Judging from the rankings, suning.com, GREE electronics, Alibaba, Tencent holdings, and run medical care ranked the top 5 of the prestige net asset value of the High Commissioner's team. The corresponding rankings were 8, 1, 3, 2 and 118 respectively.

It can be seen that GREE electric appliances, Alibaba, Tencent holding directors and supervisors high team reputation and exposure scores are more matched, of which Alibaba "extremely match", its two ranking are third. These three are well-known leading companies in the industry, and their supervisors are frequently appearing in the media.

Alibaba is not only the soul of Ma Yun, but also has the most powerful management team in China's business sector. Their collective decision making mechanism and mission driven company characteristics are the key drivers to promote Ali's exposure and reputation.

We believe that maintaining high exposure is only the basis for maintaining a better reputation asset net value of the Dong Jiangao team. How to control the specific situation of enterprise management, maintain more positive public sentiment and less negative public sentiment output is still the challenge to create the reputation of Dong Jiangao team of listed companies.

Nan Cai AI news laboratory further combed the reputation assets net value data and exposure score of Dong Jiangao group's reputation assets 100, and found that the overall reputation of the listed company's net assets and exposure score were not directly proportional to the score.

Specifically, there are three categories of companies whose exposure score is larger than those of the reputable asset value ranking in the 100 top executives.

One is the top ranking companies with the highest exposure rating and the ranking companies with reputational assets ranking behind.

The other is the companies with the highest ranking of exposure ratings and the top ranking of reputational assets. They belong to the elite but low-key and pragmatic ones. The central enterprises and their listed companies occupy a relatively high proportion, such as China Grain and oil holdings, China Railway Construction and so on. But "wine is also afraid of deep alley", such enterprises can increase the exposure rate, as appropriate, enhance the exposure of enterprises to enlarge the company's positive image.

There is another company that ranks among the leading companies in terms of the reputation assets net value and the exposure score smaller. These enterprises have seen many leading and well-known brands recognized by the market, including Alibaba, Tencent holdings, GREE electric, Guizhou Moutai, China Ping An and so on.