Nike Launches The First Set Of Turban Swimsuit Series To Help Women Overcome Sports Barriers

Exercise is everyone's right. But does everyone really enjoy this right?

In every corner of the world, there are always some ethnic groups who give up sports for various reasons, for religious reasons, for physiological reasons, for environmental reasons, etc.

For example, in the world, many female consumers have special needs and preferences for swimming equipment, such as better coating degree and higher sun protection level. They yearn for the unique charm of water sports, but they are weakened or eliminated because of lack of proper equipment. For them, tight and bare traditional bathing suits bring many obstacles to participating in water sports, so they have to wear heavy heavy swimsuits or simply abandon swimming.

As Nike receives more and more feedback from different groups of athletes, they find that women's water sports equipment suffers mainly from the following aspects: prolonged drainage, inadequate coverage, no sun protection, lack of functionality, and easy headscarf in water.

Recently, Nike has launched a series of swimsuits for the women with special needs -- Nike Victory Swim swimsuit series. This series includes Nike Victory Full-Coverage Swimsuit swimsuit suit and Nike Swim Hijab swimsuit headscarf, Nike Victory Tunic waist swimsuit top and Nike Swim Suit Swimsuit and other independent aquatic sports accessories to ensure that the wearer can move freely in the water. In addition, swimsuits are equipped with drainage systems from head to toe, and light and breathable fast drying materials are used, while the sun protection level can reach UPF40+.

Sajka Shad, a woman swimmer from Saudi Arabia (Shaikha Al Saud), tested this swimsuit and said: "from a functional point of view, what I value most is drainage. The gill like structure means that the water will not stay on the swimsuit, so I will feel very light when I slide in the water."

In fact, this is not the first time Nike has launched new sports equipment to help more women overcome sports obstacles.

As early as 2017, Nike launched a professional sports scarf for women athletes, Pro Hijab. In the past, many female athletes only wore traditional headscarves to compete in religious competitions. But the materials of these scarves are not suitable for sports. Nike's sports headscarf was made of light polyester material, with tens of millions of holes on the mesh layer, which greatly improved the breathability of the headscarves during sports and provided a more suitable choice for many female athletes in fencing, boxing and ice skating.

Nike has always emphasized the brand's tolerance towards multiculturalism in marketing. In addition to the products designed for more women to participate in sports, Nike has also launched targeted design products for different stature, different needs and disabled athletes in recent years.

　　 Shoe laces and basketball shoes

In 2015, Nike launched Nike FlyEase series shoes for disabled athletes. The products are designed to make disabled athletes more convenient when wearing shoes and sports. Special zipper and strap design is convenient for athletes to wear the heel with one hand operation. The circular Velcro adjustment system at the shoe eye helps athletes to slide and slide easily.

In 2019, WNBA's MVP winner Elena degli Dorn (Elena Delle Donn) was inspired by the sister Lizzie who was handicapped. She put the FlyEase system 4 years ago into the design of the new basketball shoes Air Zoom UNVRS, to ensure that no matter men and women, healthy or disabled, they can easily wear real basketball shoes. Meanwhile, Nike's Jordan brand also launched Air Jordan I sneakers with FlyEase system.

　　 XXX sports underwear

In the spring and summer of 2019, Nike launched the new sports underwear Nike FE/NOM Flyknit Bra, combined with the new stitching technology, the Flyknit fabric used in sports underwear can change the strength of the underwear according to the change of the movement state of the wearer. Besides, in the spring and summer of 2019, the Nike sports underwear series consisted of 57 styles, spanning three support strength, and the size of the largest cup can reach 44G, which can cover more women with different stature.

　 Jogger's exclusive running shoes

In 2019, Nike chief designer Tinkei Hatfield (Tinker Hatfield) got inspiration from his dialogue with Nike founder Phil Nate (Phil Knight). In conversation, 81 year old knight said he still keeps walking 8 miles every day, but NAT stressed: "I am actually running, but I am very slow, slow, slow enough to walk."

So Hatfield went back to study the needs of slow runner like knight, thus designing a pair of running shoes suitable for the "slow" runner all over the world, CruzrOne. In order to cater for the unique movement of the foot in jogging, this running shoe has used the thickest Nike REACT cushioning foam in all the Nike products so far, and the rear heel is specially designed to lift the arc, so that the wearer can finish the smooth landing process as the wheels do when the slow running is following the feet, so that each step is smooth and natural.

Nike said that they hope that through these innovative product design, a wider range of people will be involved in sports. It also reflects the value that Nike has repeatedly emphasized in advertisements: "as long as you have the body, you are an athlete."