Looking At The Way Of Innovation From The Forty-Third (2021 Spring And Summer) Chinese Fashion Fabrics Finalists Review

In 2019, the world economy was under pressure, the economic and trade relations were obscure, and the risk of enterprises concentrated. "South (hard)" became the most wording words. On the one hand, China's textile industry has experienced the unprecedented pressure from the internal and external environment, and on the other hand, it has been developing steadily under pressure. Over the past 20 years, China's international fabric design competition, which has emerged in the past years, has emerged from the forward-looking concept, innovative technology, fashion design and multiple creativity. It reflects not only the growth of enterprises, but also the path and direction for enterprises to meet challenges and constantly transform and innovate. In 2020, Chinese enterprises still had to face the changing economic, policy and international environment. They adapted to the times of technological change, enterprise innovation and demand adjustment. They stood on the global perspective and stage to examine their competitiveness and influence. They constantly speed up the overweight by setting up new coordinates, developing new space, building new capabilities and creating new vitality, and redefining the development goals. Is the textile enterprise ready for the new opening of 14th Five-Year? Based on Enterprise Fashion trend It may be evident in the product development innovation with market demand.

At the beginning of 2020, after the Rui snow, Beijing had a clear sky and a joyous atmosphere in the new year. In January 14th, the international bamboo and rattan center, located in the northeast corner of the capital city, has 4000 pieces of new fabrics, which are gathered in great quantities. "2020 China International fabric design competition" and the forty-third (2021 spring summer) China. Popular fabrics The scene of the finalists, such as blooming flowers, has brought the breath of spring vitality. Li Binhong, director of the national textile product development center, and other 13 experts of the jury held a heated discussion for the selection of excellent products.

At the meeting, China Textile Information Center, national textile product development center, Beijing white collar Fashion Co., Ltd., Fang Sheng fashion group commodity, Pathfinder holding group Limited by Share Ltd, Beijing Lining sporting goods Co., Ltd., Shenzhen Yonghui fashion commodity management consultant Co., Ltd., Eve brand Online retailers Copenhagen fur company, Shanghai standard top Clothing Co., Ltd., Xiamen Fung Fei Dress Design Co., Ltd., EACHWAY (Yi Hui) fashion group textile development experts, color and fashion trend research experts, clothing brands and designers, buyers representatives in strict evaluation criteria, rules of review, from a number of dimensions of gold, silver, bronze and other nine awards were severely criticized. At the same time, the judges also brought many valuable suggestions such as consumer market, brand demand, product development direction and so on.

Rebuild new space with value

This review will bring together 2021 new products of spring and summer in 433 enterprises, which include men's formal wear, fashion women's wear, casual wear, sportswear, jeans and shirts. Product category includes cotton, wool, linen, silk, chemical fiber, printing and dyeing, knitting and so on. technological innovation And ecology environmental protection And market applications have their own characteristics.

Chen Bao Jian

"The current participating products, whether material or craft and appearance, show obvious marketization characteristics." Chen Baojian, chief engineer of the national textile product development center, commented. He pointed out that the most representative is eco-friendly fabrics. Since the first award of "best eco environmental protection" award, we can clearly see that enterprises' cognition of environmental protection has changed from superficial to environmental protection, combined with the rich appearance and function, and the gradual deepening of ecological environmental protection concept. Such as recycling Polyester fiber Recycling nylon The bio based fiber and regenerated cotton have been innovated from the original pure color to the combination of tissue design and flower pattern design, and the fit with the fashion trend is even higher, which is more suitable for the market demand. Next is fabric value reengineering. Based on the consumers' pursuit of high quality and high cost performance, the reconstruction and innovation of fabrics become particularly important. Reengineering means breaking the rules, from materials, patterns and After finishing Cross border reconstruction and innovation to enhance the added value of products. For example, he pointed out that in the cotton based shirt category, there are many functional synthetic fibers that enhance functional experience and durability. The friability and movement of wool fabrics are also the cross boundary performance of materials; the acetate fibers commonly used in fashion women's clothing are applied to sports products through technological innovation; traditional woven fabrics are more widely applied through folds, prints, embroidery and so on; lightweight fabrics can greatly enhance their thermal insulation through reverse composite reflector films; and the combination of fleece, lamb and suede is adopted. digital printing Wool like effect printing is also a new development direction of thermal fabric. 　　

The way of "rebirth"

Li Xiao Fei

"Enterprises are increasingly aware of the trend of fashion. In terms of color matching, they pay attention to the 2021 spring and summer popular texture, organization and all aspects of collocation. In addition, enterprises are trying to cater to the theme of environmental protection when costs can be supported. For example, most of the polyester fabrics in the review work are recyclable, which has the advantages of ordinary polyester and the concept of green regeneration. Li Xiaofei, deputy editor in chief of the outlook for textile and fashion trends. At the same time, she also shared the "2021 spring and summer textile fashion trend in China" which was studied by the China Textile Information Center and the national textile product development center, and interpreted the four main tendencies of the "force field, pleasure traveler, space-time pole and tide playing discipline" under the concept of "rebirth" of the season concept. Combined with the lifestyle and consumer market analysis, the trend of color and fabric was predicted, which provided a professional scientific basis for the contest evaluation.

Fu Qu

Fu Kui, design and art director of Beijing white collar Fashion Co., Ltd. pointed out that environmental protection is one of the mainstream ideas of the current international trend. Many of the participating enterprises have attached great importance to this topic. Details are the key to creativity. For example, gold and silver wire will be the main trend of the future. He also stressed that the national tide is the choice of the young market and one of the creative trends in the future. Fabric enterprise What we need to focus on is how to use "advanced" rather than "stiff" for Chinese elements.

Jin Shuo

"The supply of general fabrics in women's clothing market tends to be saturated, but it's right. Creative fabrics The acceptance is higher and higher. This competition is also more innovative, but how to grasp the degree of innovation has become a new test for fabric enterprises. Jin Shuo, vice general manager of Fang Sheng fashion group, believes that too much publicity will greatly reduce market acceptance, while some mature and thoughtful innovations are the most touching ones. For example, a fabric has made a new vitality by ingeniously pressing the fold to make a fabric that is almost doomed to be "inventory". This is not only an idea, but also a thinking revolution in understanding inventory.

Hao Hai Liu

"A lot of fabrics for this election are very suitable for our new positioning, and some products are more ideal if they are treated in a slightly more functional way." Talking about how to grasp consumer demand and marketable, Liu Haohai, director of Limited by Share Ltd RD department of Pathfinder holding group, talked about his brand with his own brand. In 2019, the Pathfinder used bright clothing with natural luster, such as NLT, polyester and other synthetic fiber fabrics, with both fashion and energy performance, and was deeply favored by consumers. He believes that green environmental protection is not only the development direction of the clothing industry, but also the healthy choice of consumers. It has become a brand new location for Pathfinder, especially with the application of new technologies such as recyclable nylon, degradable film and so on, which provides many choices for the brand. In recent years, consumers are more inclined to cotton products with comfort. Natural touch, gloss and natural fiber products will be the focus of future Pathfinder.

Eachway

In 2019, EACHWAY (Yi Hui) fashion group has a strong momentum of development. Its overall sales of brands, especially the brand of e-commerce, have increased significantly. In this regard, EACHWAY founder and chief designer Zhao Huizhou said that he mainly benefited from the accurate grasp of the consumer trends and made the brand positioning more detailed and close to the people. She said that with the change and diversification of the new consumption situation, fabric enterprises should pay attention to price performance in product development, cater for the consumption psychology, and pay attention to the innovation of products. For example, EACHWAY is adopted in environmental technology. 3D printing The fabric is loved by consumers and is at the forefront of fashion. In terms of environmental protection of fabrics, enterprises should pay attention to the visual sense of fabrics. In addition, in addition to the added functionality, the value sense should also increase the fabric's technological attributes and sense of superiority.

Liu Rui

Lining, manager of clothing research and Development Department of Beijing sporting goods Co., Ltd., Liu Rui, remarked that the most exciting and exciting thing in the fabric evaluation is to see the innovative application of two acetic acid in sports functional fabrics, and its handle, antibacterial, environmental protection and other characteristics are very good. At present, the two acetate fabric has not been applied to sports functional fabrics on a large scale. If it is combined with polyester and superimposed with function, it will become a bright spot in the future. Turning to the demand for brands, he pointed out that Lining's terminal sales are divided into two categories according to the location and scene of consumers. One is shopping malls in major shopping arcade, OLE and other business circles. This kind of fabric pays more attention to the high appearance performance of fabrics, has both fashion and basic functionality, and has higher requirements for texture, color and fashion elements. The other is professional sports scenes, such as sports centers and sports shops near the playground. This kind of fabric pays more attention to functionality, professionalism and color. Bright colors such as fluorescent green can stimulate consumers' enthusiasm for sports.

Liu Yong

Liu Yong, art director of Shenzhen Yonghui fashion merchandise management consultant Co., Ltd., found that the design concept of this fabric company is close to fashion. He said that most of the fabric companies still regard technology and technology as the focus of R & D and innovation of new products, and as fashion designers, most of the time they choose the fabric from the perspective of audience's pursuit of style. "We will consider the fact that the fabric is more practical, such as fabric feel and later maintenance. Fabric enterprises should try their best to strengthen innovation from the aspects of color, fabric design and so on. If we do this well, the right to speak in fashion will naturally improve. In addition, fabric enterprises should actively participate in some famous international fabric exhibition to learn and communicate. Liu Yong said.

Song Ping Ye

"We tend to emphasize the environmental protection and technology fabric products from the fiber source, spinning technology and weaving technology. In detail, we will pay attention to fabric products such as textures and other surface textures through special yarns such as yarn twisting, yarn interleaving, weaving technology and so on. Eve Li brand electric business design director Song Pingye said. She also pointed out that in the design aspect, the trend of jacquard fabric getting thinner and thinner is also bright, which makes the spring and summer dress more rich and low-key in the future. At the same time, she also hopes to use this contest to promote the attention of the society to environmental protection and science and technology fabrics.

Tian Xiao Hua

Tian Xiaohua, design director of Copenhagen fur company, said that as the concept of sustainable development has been integrated into fabric design and development, more and more artificial fur products have been applied and more and more applications have been made. Artificial fur products are rich in color, excellent in handle, unrestricted in width, functional, plastic and cost-effective. They are used more frequently in early spring, and can be applied in small areas such as accessories and clothing in summer.

Wu Xue Kai

Wu Xuekai, general manager and chief designer of Shanghai standard top Clothing Co., Ltd., said that compared with previous years, the present evaluation fabric is more abundant in fiber usage and printing. He thinks that the trend of fabric in the future will start with raw materials, and begin to convey fresh feelings to consumers from fibers and yarns. Enterprises should consider the market from the original source and cater for innovation. On the other hand, traditional materials are added to the new finishing technology to make fabrics distinctive. Fabric is actually the product of product design to material design, which requires the whole industry chain to have a relatively consistent understanding of fashion understanding. Only collaborative innovation integration mode can make fabric innovation more perfect.

Zeng Feng Fei

"Every session will be able to feel the new changes in the market. This year, we can feel that there are more fabrics in environmental protection, and there are endless regenerated fabrics. " Ceng Fengfei, design director of Fung Fei Fashion Design Co., Ltd., Xiamen, said that in recent years, natural environmental protection has gradually become the health and fashion concept of people, and people are beginning to learn to build a quality life with low carbon. He said that environmental protection, low carbon and reducing the use of fur have become one of its design concepts, thanks to the innovation and research and development of fabric products. Some fabrics have been able to replace the functions of traditional fur fabrics through technological innovation. He also stressed that fabric designers should understand the integration of technology and fashion, and use technology as an expression of fashion trends, reflecting their understanding of design.

Li Bin Hong

In the summary, director Li Binhong said that judging from the current judging products, the strength of China's textile fabric design has been continuously improved, and there are more and more high quality products that meet the needs of the market and have good cost performance. In particular, the design concept of sustainable fashion has penetrated into the whole process innovation value chain of product development. The fabric designer can take into consideration the fabric's functionality, fashion and ecology from the dimensions of color, pattern, material and technology. It shows China from the perspective of products. textile industry The new orientation of technology, fashion and green is precisely the value of the evaluation of China International fabric design competition, which advocates the trend of fashion, guides product development, and links up the industrial chain's upstream and downstream collaborative innovation. In 2020, we will build a well-off society in an all-round way and build a strong country in the textile industry. On this basis, we should further refresh the value creation link relationship of the supply chain through digital new business mode. New materials The distance between new technology and new technology and consumers promotes the transformation of technology value to commercial value, and enhances the global fashion discourse power of Chinese textile industry by establishing cultural confidence and gradually establishing a fashion industry ecosystem with Chinese characteristics, world influence and epoch characteristics.

China International fabric design competition organized by the China Textile Industry Federation, China Textile Information Center, national textile product development center, China International Trade Promotion Committee textile industry branch, textile industry vocational skills appraisal guidance center, China Fashion Color Association, Frankfurt Exhibition (Hongkong) Co., Ltd. Co organizer, is the most authoritative and influential professional competition in China's textile design field.

As an important activity of "FabricsChina China popular fabric Engineering", since its launch in 1999, the competition witnessed the rapid development and great progress of China's textile and garment industry since its reform and opening up. The concept of product development, which combines the trend and market demand, has led more than 1000 textile and garment enterprises to carry out product technology innovation, original design and fashion creativity, helping the Chinese textile industry to leap from the three dimensions of technology, fashion and green.

According to the fabric development cycle and international procurement practices, China International fabric design competition holds two appraisal activities in spring, summer and autumn. It is reported that the gold medal, silver award, bronze medal, best color application award, best material application award, best pattern innovation award, best technology innovation award, best eco environmental protection award, best market application award and other awards will be announced on February in "China's popular noodle" official website, official WeChat and related industry media. The winning products will also be displayed in March in the Intertextile fashion accessories exhibition area and the China Textile Information Center booth, "China pop fabric" exhibition booth.