Challenge The "Death" From The Clothing Industry Under The Epidemic Situation

A year ago, the official outpost of the Wuhan epidemic announced that the national preventive measures were becoming more and more intense. The closure of the city closed to the foreseeable future, making the domestic apparel industry under the pressure of market transformation more difficult. The fashion apparel industry under the epidemic began to challenge death and began the campaign of self rescue.

Since the resumption of work, the industry media and friends circle has been flooded with self rescue actions of various brands. Because most shops on the line are closed, everyone's attention is turned to line.

If you want to have sales, you must pay customers. Discount activities will not be a single reason for them to pay the bill. It is not even a reason for many customers. Starting from the most basic "Maslow's demand theory". In the normal period, the "physiological needs" and "safety needs" at the bottom of the theory are not the focus of fashion clothing brands. They have basically been met, and the three levels of emotional needs are needed.

The spread of the epidemic makes people pay attention to "safety" again. The natural care and love of the Chinese can turn the whole body into a "safe fashion". For example, in order to go out and "arm" ourselves, gloves and hats are also popular except for the fact that masks are hard goods.

The third layer of "social needs" makes many enterprises open home office mode. The indispensable online multiplayer meeting is the only way to gather. As a result, a wide variety of "pajamas" appear in the live broadcast, making the boss laugh and cry.

What you want to do is not stopped because of lack of tools. There is a clear reason and logic behind every action. Therefore, while referring to various practices of similar brands, we should also set eyes on customers and ourselves, and formulate goals and plans for different periods.

Despite this epidemic, most people are more familiar with the way of network life, but long time loneliness makes more people realize the most essential connection between people. The "convenience" and "flexibility" of solving life online can only reflect the existence of human life. The two "Worlds" will be more and more wonderful in the future. In short, we should strengthen our strengths in the short term and make up for our shortcomings in the medium and long term.

If the manager of the brand originally wanted to make clothes as a business, the following business activities must be aimed at achieving the transaction. If the founder was in love with the costumes, his guiding strategy would pay attention to the customer's clothing experience and also want his brand to be remembered, and sales were the result of the realization.

A famous consultant said, "enterprises can never get the time and money to do the right thing for the first time, but they always get the time and money to do it again." I hope China's clothing brand will not fall into this pit.

2020 can not be restarted. Since fate has caught up with this road, we challenge death to save ourselves.