On The Other Hand, Clothing Companies Are Busy Crossing The Border With Andrew Or Losing Tens Of Millions Of Dollars Due To The Epidemic.

When the tide of reemployment is coming, clothing enterprises in all parts of the country are gradually carrying out their work in 2020. Now, fight. The task of new coronavirus infection with pneumonia is still grim. The front-line medical workers are still burdened with heavy burden. Businesses from all over the country are also being tested. But under the crisis, life is still going on and hope is at hand. Last week, what are the major events of clothing enterprises? Chinese clothing net for your inventory.

Domestic events: February 10th -2 14

Clothing enterprises cross boundary: changing production protective clothing and masks, share prices go higher

To support the fight against the epidemic, many garment enterprises with production conditions have been transformed into production lines, production masks and protective clothing. For example, red bean, three guns, Ordos, Li Lang, mercury home textiles and other garment textile enterprises are turning to protective clothing production, and many have also issued support policies. For example, in the policy of "benefit enterprises" issued by Yancheng City and Suqian of Jiangsu, the enterprises that are temporarily transferring production protection products in epidemic prevention and control work in related industries such as garment production shall be given 15% subsidy for upgrading and transformation. In addition, government departments also issued relevant preferential tax policies. Affected by this, recently, a number of "cross-border medicine" clothing enterprises share prices are rising.

Zhongfu said: During the outbreak of the new coronavirus pneumonia, demand for masks and other materials increased. Many garment and textile enterprises have chosen to switch production. This is the effort made by the brand to fight against the epidemic, and is also a manifestation of the business to adapt to the market. However, in the face of the fact that the share price of the "cross-border medical treatment" companies has risen, experts have reminded that this is actually a herding effect and should be cautious to face this upsurge.

After all, from the actual situation, affected by the epidemic, many garment enterprises are closing all stores, facing severe operational tests, and with the end of the epidemic, the consumer market rebound will take some time. During this period, the operation and inventory pressure of enterprises will still increase.

Smith Barney, Semir busy sales promotion, Jiangnan Buyi busy returns

This spring, a sudden public health incident disrupted people's normal pace of life. It also pushed many enterprises in the retail, catering, tourism, film and television industries to press the "pause button", and the clothing industry was no exception.

In February 7th, Jiangnan Buyi said in a letter to the group dealer's partner that in view of the epidemic situation, for the new spring products in 2020, Jiangnan Buyi will adjust the return rate of 2020 spring products including JNBY, CROQUIS (sketch), less, jnbybyJNBY and POMMEDETERRE (Peng MA) to 100% (2020 spring special return policy), and the group will require all dealers to return the parts in advance. All the styles.

Zhongfu said: In order to cope with the epidemic, many garment enterprises have adopted the way of closing stores and selling products online to reduce losses. However, Jiangnan cloth asked dealers to return products. This is not only the way to protect the interests of distributors, but also the insistence of designer brand. For Jiangnan Buyi, the short-term revenue reduction will not hurt the foundation, but the price promotions and online discounts will reduce the brand premium, and push the "loyal fans" farther and farther away. In the face of the epidemic, different styles and positioning brands will make different choices, but the same is that they are using their own way to reduce losses and accumulate energy for the coming spring.

What does Shanghai fashion week decide to postpone and what does it mean for the industry?

In view of the current uncontrolled epidemic situation and the urgent need for protection of people's health and safety, the 2020 autumn winter Shanghai fashion week, scheduled to be held in March 26th this year, has been postponed. A series of cooperative exhibitions including its emerging designer platform Labelhood, time Showroom, Ontimeshow and Tube will also be postponed. The specific time and form of the exhibition are still in a pending state. Step notice. It is reported that China International Fashion Week, scheduled to be held in Beijing in from March 25th to 31st, will also announce the adjustment plan.

Zhongfu said: In recent years, the major clothing brands and designers are preparing for the new season series. Fashion designers are also on the way to fashion week, and this year, all of them have been postponed. Designers can not develop products, participants can not travel, "gathering activities" is not feasible, postponed to become the choice that has to be made. What brands can do is to face the crisis and adjust themselves to achieve better growth.

　　 Former costumes leading the United States "falling" shares fell more than 9

Recently, the United States announced that the results of the clothing announced that the first 1-12 months of 2019 performance loss, net profit attributable to about -10 billion to -5 billion. By the end of February 6th, Metersbonwe's stock price was 1.98 yuan / share, and its total market value was 4 billion 970 million yuan. Today's stock price is down by over 90% compared with 39.57 yuan / share in the peak period in 2010.

As a leading sportswear, it is known as the "Whampoa Military Academy of China's clothing industry". How does the "Bon don" do not take the unusual road?

Zhongfu said: In 2002, the fast fashion brands such as UNIQLO, ZARA, H&M and GAP entered the Chinese market successively. With the stronger fashion and fast response supply chain, the curtain of fast fashion has opened up. This is undoubtedly a big impact on the domestic brands of the United States. And under the external impact, the transformation and development of the brand itself is not smooth. The old casual wear brand has ushered in internal and external troubles. Faced with this situation, the United States and the United States have taken many measures to change the positioning of style and spokesperson, but this can only slow down the decline to a certain extent, and how to reappear brilliance is still a problem for enterprises to ponder.

Gap's brand Old Navy3 officially withdrew from the Chinese market on 1 June.

The Old Navy (OldNavy) is about to officially withdraw from the Chinese market. Recently, the official Tmall flagship store of the old navy of the Cape group brand has issued a closed shop announcement, saying its flagship store will stop selling products on February 15th and will be closed in March 1st. The official WeChat public number of the Old Navy also pushed a closed shop announcement, saying it plans to withdraw from the Chinese market due to the adjustment of its international business strategy. All offline and online stores are expected to be closed from March 1st.

Zhongfu said: Entering OldNavy2014 in China, the momentum of development has been swift and violent. It has placed great hopes on the group and has achieved excellent results in terms of sales volume. However, as Forever21, H&M and other fast fashion brands are losing more and more revenue and withdraw from China, OldNavy has made the same choice and officially withdrew from the Chinese market. For brands, there is a need to understand that the new concept of consumption has begun to awaken, always aware of changes, grasp consumer demand in order to remain invincible.

International events: February 10th -2 14

The epidemic caused UnderArmour to lose more than US $50 million in the current quarter.

In February 11th, the US sports apparel brand UnderArmour (Andemar) released the key financial data in the fourth quarter of fiscal year 2019, with net sales rising 4% to 1 billion 440 million US dollars compared with the previous year, lower than analysts' expected $1 billion 470 million. In the fourth quarter, business growth in North America continued to be weak, with a net loss of $15 million 300 thousand and a net loss of $0.03 per share after UnderArmour.

Meanwhile, UnderArmour expects that the new crown pneumonia epidemic will have a negative impact on the sales performance of the Asia Pacific market in the first quarter of fiscal year 2020, and the net sales volume for the 2020 fiscal year is expected to decline in the low unit number of 5000-6000.

Zhongfu said: At present, UnderArmour stores in China have temporarily closed about 600. Taking into account the uncertainty of the epidemic, China's regional finance and operation may be seriously affected in the coming year. As the largest proportion of UnderArmour brand sales, the North American market is also showing a trend of sluggish growth. Therefore, UnderArmour will re-examine the plan of investing 2.25-2.5 billion US dollars to build flagship store in New York.

One year after the big show was shut down, "half price" was sold.

In the micro-blog hot search in February 10, 2020, more than 100 supermodels jointly charged the "hidden rules". On the night before February 9th, the negotiations between the L Brands of the parent company and the SycamorePartner of New York's private equity giant were on the other side of the globe.

New York Times (NewYorkTime) sources said that the deal between LBrands and SycamorePartners is about to be reached and will be announced as soon as possible this week. If the agreement is reached, the 43 year old, the most famous and sexiest lingerie brand in the world will usher in its biggest turning point in the year.

Zhongfu said: From the world's underwear giants to scandals and "half price selling", in 2020, it finally came to a turning point. In 2019, the news of the complete closure of the "Imam show" was in an uproar. In the same period, it was rumoured that the parent company was looking for new buyers for the brand. For Victoria, the scandalous scandal of management is quite damaging to brand value, and poor performance has become the last straw to crush camels.

Gucci and BV helped grow, but opening cloud began to postpone investment in China's market.

With the promotion of Gucci and BottegaVeneta, the performance of Kering in the fourth quarter of 2019 exceeded expectations, and annual sales exceeded 15 billion euros. In the fourth quarter, group revenue grew by 11.4% to 4 billion 400 million euros, which is higher than 9.7% of analysts forecast by Bloomberg. Jean-MarcDuplaix, chief financial officer, said that although the group's sales in Hongkong had dropped by 50%, the steady growth in mainland China has already made up for most of the losses. Therefore, the group's quarterly performance is broadly in line with the previous quarter.

Zhongfu said: Gucci has always been the "rocking Qian Shu" of Kai Yun group. Although the growth rate has slowed down, its revenue still occupies the largest proportion. After BottegaVeneta's accession, BottegaVeneta has also been recognized by a good market reaction. Under the impetus of the two party, the group's revenue growth in 2019. Facing the full potential of the Chinese market, Kai Yun said that the appearance of the epidemic will have an incalculable impact. Opening the cloud will delay investment, but it is still confident of the long-term development of the Chinese market.

No one to replace! Designer PhoebePhilo will return to rivers and lakes

Fans of global PhoebePhilo have been boiling up lately! Philo is recruiting designers to prepare for the launch of its personal fashion series, "focusing on environmentally-friendly basic funds," according to WWD, quoted by the women's wear daily (WWD).

The Celine's former creative director has left so far, and the two-year competition agreement is about to end in March.

The market has looked forward to Philo, or will take over the British brand Burberry or successor KarlLagerfeld's Chanel, and more people want to know who is the next leader of the modern women's fashion market.

Zhongfu said: PhoebePhilo has launched the first "ItBag" in the fashion industry. It has also reversed the history of Celine by fashion and package that is popular with modern female intellectuals. For the brand, she is a designer who has the ability to "return to the sky". For consumers, she is a self styled fashion steward. After leaving from Celine, PhoebePhilo rarely appeared in public. The rumours of the comeback have excited the fashion world.