Traffic Blowout, Giant Swarms, Whether The Epidemic Can Achieve Internet Health Care?

Technology war epidemic: the strength of platform economy four

The new crown pneumonia epidemic is just like a catalyst, so that the long distance medical treatment that has been at a loss is thriving. Because of the need for diagnosis and treatment of suspected patients in home segregation and non new crown pneumonia patients, the demand for online interrogation is increasing. Ding Xiangyuan, vice president Mao Yuming statistics, as of February 5th, the total volume of online inquiry of clove doctors reached 83 million, and the total inquiry volume was over 600 thousand. Many public hospitals have rapidly opened up internet medical services, and many internet medical platforms have built online inquiry channels. The problem of user habits that plagued Internet healthcare companies seems to have been solved. However, behind the flow blowout, the technical difficulties it faces is still a difficult problem that lies ahead. In addition to national input, primary health care in the future will also need to be deeply cultivated in this field, bearing heavy assets and passing through long period enterprises.

"There were a few coughs and fear of infection before going to the hospital to see a doctor, but he doubting whether he was" in the middle ". He saw the small procedure on the cable inquiry and went in to try it. Later, it was confirmed that it was a common cold. The big stone in the heart could be counted. Liang Xin, who is 30 years old from Shenzhen, is an ordinary housewife. During the epidemic, the remote inquiry platform helped Mrs. Liang to solve the problem.

Not to go out, but to see a doctor, the epidemic brought a large number of medical needs under the explosive line, and also aggravated some patients' concerns about the infection of viruses under the line. The office of the national health and Health Committee issued two requests in a week to actively carry out Internet diagnosis and treatment services to alleviate the pressure of diagnosis and treatment in designated hospitals and reduce the risk of cross infection.

In a short time, the remote inquiry platform sprout everywhere. Ali health, Jingdong, Tencent WeChat, micro medicine, Ding Xiang Yuan, Sina micro-blog, 1 drug network, good doctor and so on are on-line inquiring platform. In addition, local designated hospitals have offered online inquiry service on their own initiative. The public address of some hospitals has set up online inquiry platform, and some medical platforms have also set up "online inquiry" zoning.

Internet health care, which has been in force for several years, is expected to "develop itself" in the epidemic situation and cultivate users' habits at the same time. On the one hand, the medical needs of the public during the special period make the remote inquiry experience unprecedented market acceptance; but on the other hand, Internet healthcare wants to get considerable development after the epidemic, and also needs to overcome its own shortcomings.

Flow blowout

Ding Xiangyuan, vice president Mao Yuming, told the twenty-first Century economic news reporter that as of February 5th, the total volume of online inquiry was 83 million, and the total inquiring volume was over 600 thousand. Among them, pneumonia accounted for 30%, the number of new pneumonia words was 28 million, and the total number of active doctors was 15 thousand. Interrogation rate increased by 134.91%, the user increased by 215.32%.

During the epidemic, online consultation was mainly focused on determining whether the symptoms were pneumonia caused by new crown virus, masks related choices and wearing methods, low heat treatment methods, and maternal related protection consultation, which accounted for about 50% of the demand. The doctor's advice was mainly based on Comfort Relief, family nursing advice, public doubts and doubts. About 5% of the consultants were advised to go to the hospital for further observation and diagnosis according to the actual situation.

In addition, Mao pointed out to reporters that some businesses overfulfilled their annual operation and growth targets during the epidemic period, which is a "blowout". "For us, the growth of data is important, but what is more important is the rapid response of Ding Xiang Yuan to its effective organizational capabilities during the epidemic. Whether it is the timely presentation of epidemic information, the production of all kinds of Health Science and rumor categories, or the rapid response of online voluntary consultation activities, is a concrete manifestation of effective organizational capabilities.

In fact, the outbreak of various contradictions during the outbreak made the Internet online inquiry complete a preliminary user education. Most of the users knew for the first time the value of online inquiry and its value, and realized that some basic medical health needs could be solved through online consultation with doctors.

This "epidemic" has also made the government deeply aware of the role of Internet healthcare in solving the problems of uneven distribution of medical resources and insufficient flow. At present, the relevant organizations and industry have already discussed the voice of "whether to open online first visit". If the regulators continue to discuss in depth the policy of opening the first visit and opening the medical insurance payment, and ultimately landing, it will play a huge role in the development of Internet healthcare. On the basis of ensuring safety, we must unlock the policy restrictions on the development of Internet health care, so that we can go deep into the core link of medical treatment so as to promote the progress of the industry. Mao Yuming said.

During the epidemic, long-distance interrogation is mainly responsible for diverting common influenza patients, reducing panic, helping chronic patients take medicine, and seeking treatment and isolation guidance for suspected patients.

"For patients, on the one hand is to dispel doubts, eliminate worries and eliminate panic. In fact, most of the inquiring people are just a common cold, but the common people can not distinguish pneumonia. The second aspect is to help patients. For patients who suspect this disease, we have to tell him that we must do a good job of isolation. We must go to the hospital as soon as possible and not delay the treatment. An online volunteer doctor from Beijing, Chen Ru (a pseudonym) told reporters.

The epidemic has spawned a large demand for online inquiry, and the telemedicine industry is booming. "During the Spring Festival, the number of visits is very large, and from 7:30 am to 12 pm, it is basically working online." Inquiring doctor of online fever clinic in a third grade hospital in Guangzhou indicated that remote inquiry can help inexperienced grass-roots hospitals to make more accurate diagnosis of pneumonia caused by new coronavirus infection.

Previously, due to traditional medical treatment habits and remote inquiry, the telemedicine platform had done little in training users' habits but achieved little effect. The epidemic will no doubt make the distance inquiry more accessible to the people. At present, most telemedicine platforms are expanding the capacity of the doctors team for the epidemic and giving free medical treatment to the users.

Technological imagination

At present, Internet health care is still playing an important role in the epidemic. If we want to achieve rapid development, we still need to break through the technical difficulties.

Telemedicine, which relies on "Internet +" take-off, refers to medical activities that provide technical support for patients using communication, computer and network technology to diagnose and treat patients. In recent years, telemedicine has gradually emerged from the cyberspace and began to develop medical devices that assist remote inquiry. However, the overall development is not as smooth as expected, and the complexity of the medical system and technology itself is a limiting factor.

At present, the control and control of the internet medical field is largely due to the limitation of medical technology at this stage. With the progress of the core of science and technology, there will be more room for the development of Internet healthcare.

"Technology and precision are still the biggest problems that lie in the development of telemedicine," Zhuang Yiqiang, director of the hospital management research center in Aili, Guangzhou, told the twenty-first Century economic report. Telemedicine will play an important role in the work of general practitioners and chronic doctors if they are popularized. However, due to the lack of statistics on misdiagnosis rate in telemedicine, the accuracy of differential diagnosis is still a pain point in telemedicine, and has become a factor limiting its promotion. At the level of each department, the gap between pathology and pediatrician is the biggest, and it has become the most likely breakthrough area for telemedicine.

How to solve the technical problems and improve the accuracy of remote inquiry, the mainstream view of the industry is to intensify research and development of medical equipment and artificial intelligence technology. Intelligent technology can not only directly face patients, monitor and collect patients' medical situation more accurately, but also directly assist doctors in diagnosis and remote operation.

On the other hand, telemedicine platforms also need to strengthen the convenience of their own inquiring settings, so as to ensure maximum access to auxiliary information needed for diagnosis. The platform itself is not scientific enough, and it also increases the difficulty of online diagnosis. Dr. Zhang from Beijing told reporters that his telemedicine platform could not track the patient's condition for a long time. Once he had passed 24 hours, he could not see the case. Moreover, the information provided by the user under the ununified guidance was more or less. Sometimes the information obtained might not be enough to give accurate diagnosis results.

Where is the turning point for earnings to be tested?

The blurring of profit pattern is still a common problem in the Internet healthcare industry. At present, most telemedicine enterprises try to cultivate users' habits through smashing money to exchange for long-term profit models, which are still not mature enough.

In the early stage of telemedicine business, enterprises usually try to hook up users with platforms by smashing money, instead of charging users for inquiring expenses, and doctors who are subsidized by platforms, such as Tencent medical, take the first single way to help users form habits and polish products. However, the operation mode of "first getting on the train and making up for the ticket" also lengthens the profit cycle and operation pressure of telemedicine enterprises.

"The dilemma faced by telemedicine is the failure to find a profit model. Its development characteristics determine its long term profitability characteristics. The 3-5 year profit cycle is inevitable." A telemedicine company in Guangzhou told reporters on twenty-first Century economic report.

Such a long profit cycle makes the current auxiliary flow of telemedicine business more meaningful. Now, the "big family" in the telemedicine market is either relying on big trees for a cool ride, for example, Ping an good doctor relies on Ping An group support, has survived the long profit cycle, has gone to the insurance + health management mode, or relies on other businesses "flying" telemedicine, such as Ding Xiangyuan's main business around doctors, including providing scientific research and recruitment services to doctors, and so on. The business of serving the medical enterprise was established and realized through E-marketing (Network Marketing).

Mao Yuming believes that in the field of internet medical care, medical behavior is generally more low-frequency, but users' demand for health is high. Clove doctors will pay more attention to health and lifestyle. "At the same time, we believe that Internet health care should provide users with continuous and holistic services, and online inquiry is only one important link." He said.

In addition to training users' habits, telemedicine enterprises must realize interoperability of medical closed loop treatment and treatment in order to achieve profits. "For the pure online medical enterprises, it is difficult to get high price and profit. Because in the medical industry, the past profits are mainly in medicine and treatment, and there is a small proportion of fees. This requires enterprises to form collaboration with offline hospitals. And the offline medical industry is inevitably characterized by heavy assets and slow returns. In the Internet Medical track, similar Ali's profit model cut through the pharmaceutical retail track also stays in the exploratory stage. The former investor analyzed the twenty-first Century economic report reporter.

Although in 2019, the National Health Insurance Bureau issued the guidance on improving the "Internet +" medical service price and medical insurance payment policy, it is hoped that the telemedicine part will be included in the medical insurance system, and the platform operators who engage in online diagnosis and treatment and prescription drugs and online Internet hospitals will benefit from it. However, telemedicine enterprises still need to use this as a springboard to achieve profitability. Deep exploration. The industry believes that in addition to national investment in the future, primary health care needs to be further cultivated in this field, and enterprises that can afford heavy assets and long cycle mode will emerge.

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