Carrying Forward The Epidemic Situation, Keqiao Textile Foreign Trade Enterprises

Based on the status quo of textile export leading, in recent years, Keqiao District of Shaoxing has been pushing forward the "Silk Road Keqiao full of the world" action. In last year's 2019 China Shaoxing Keqiao international textile trade service exhibition, the national foreign trade transformation and upgrading base was awarded the Keqiao, Keqiao became the first textile national name card of Zhejiang province to win the city. This has also strengthened Keqiao's new ideas and measures to plan China's light textile city and Keqiao's urban construction and development at a higher level with the strategic framework of "one belt and one road", "Yangtze River Economic Belt", "four major constructions" and "Hang Shaoyong's urbanization" and so on. Capital.

Last year, Keqiao's foreign trade increased by 15.6%, which is 10.6 percentage points higher than that of the whole country. We all know that Keqiao will still have a big year of export this year. However, a new crown pneumonia epidemic hit the "golden four silver" textile peak season. Now, with the continuous spread of overseas epidemic situation, Keqiao's large textile exports and foreign trade orders have been postponed or even canceled. This has brought impact to Keqiao's small and medium-sized textile and foreign trade enterprises, which are dominated by the export oriented economy. The textile and clothing weekly visited several foreign trade enterprises in Keqiao to understand and reflect on the current situation of foreign trade enterprises.

"Red Alert" issued by foreign trade textile enterprises

"The impact is relatively large, with the spread of the international epidemic, customers can not give a time to determine the restart of production, overseas customers set the goods halted halfway, all become inventory backlog in the warehouse. And there are many goods on the transport road and old customers' debts. What worries us most is cash flow problems. This is quite a blow for us. Zhang Meiyun, head of Shaoxing teksun Import & Export Co., Ltd. I feel anxious about the current situation.

Shaoxing takshin import and Export Co., Ltd. is a typical foreign trade company specializing in the production of men's trousers. More than 90% of the sales volume is from foreign trade, mainly exported to Europe, Southeast Asia, North America and other countries and regions. Zhang Meiyun told reporters that in mid February, after the company resumed work, the company continued to rush ahead of the year's orders, in order to win the jet lag and serve the good customers, and the fabric as a seasonally stronger product must catch up with the popular season so as to prevent the cancellation of orders. What I can't imagine is that the domestic epidemic is almost over, and the global epidemic is coming. Most of the countries and regions exported by Keqiao's textile and foreign trade enterprises are also affected by the epidemic.

Like Shaoxing teksun import and Export Co., Ltd., under the influence of the epidemic, many Keqiao textile enterprises engaged in foreign trade have been in trouble. Shaoxing Xuan de import and Export Co., Ltd. The current order production is also pressed "pause key". In the past, the main foreign trade enterprise of women's fashion fabrics has reached the peak season. Shen Xuefen, head of the company Frankly speaking, since March, a large number of orders have been canceled, orders and cancellation of the situation has been constantly emerging, and has a certain impact on the cash flow of enterprises. "Now foreign trade enterprises are in wait-and-see period. Resuming work and resuming production does not mean that stable foreign trade has been completed. With the continuation of the epidemic, the difficulties in stabilizing foreign trade will extend from the resumption of supply to the market development in demand, and the premise of market development is whether foreign customers are willing to continue to import from China. Moreover, unlike the outbreak of the outbreak, the current hot spots of epidemic outbreaks are no longer focused on China, but are spreading in some countries such as the United States, Britain, France, Germany and so on. Not only the breakpoints of the international industrial chain are increasing, but also these market demand prospects are uncertain, which are unavoidable.

For Shen Xuefen, who has been engaged in textile trade for more than 10 years, the decline of business is actually normal. The impact of export trade in the past is mostly gradual, such as trade wars between countries and fluctuations in exchange rate, but the impact of this epidemic is unexpected.

Shen Xuefen also stressed the problem. Perhaps the epidemic in some countries and regions is not serious enough to shut down factories, but the final export area of the garment processing factories they are located in is still in the European and American countries that are still in the worst hit areas. This invisible risk has a greater impact on foreign trade enterprises and a wider area of radiation. "The thing to do now is to hasten the delivery of the finished goods, the sooner the better, because we do not know what will happen next."

Online and offline efforts to become passive

In the face of adversity, foreign businessmen who want to survive have opened a self rescue operation.

Shen Xuefen said that in this case, in addition to the more effective implementation of the stability of foreign trade in the maintenance and expansion of customer channels, if necessary, we also need to retreat in order to actively expand the domestic market, combined with the upgrading of consumption. In the era of economic globalization, the domestic market can be regarded as the "market of China" in the global market. Through deep ploughing the domestic market, domestic enterprises, especially some enterprises, can keep the green hills under the worsening external environment. Once the international market situation improves, these enterprises will have more opportunities to take the lead in the recovery of the international market.

And for Wu Lanfeng, general manager of Shaoxing Xi Yuan Textile Co., Ltd. For example, foreign trade is not easy to sell domestically. Shaoxing Xi Yuan Textile Co., Ltd. is mainly engaged in all kinds of chemical fiber fabrics, customers around the world, 90% of the company's sales volume from foreign trade orders. Wu Lanfeng said that he himself is a domestic origin. Under the current situation, many people will naturally think of "export to domestic sales", which is naturally good. But for foreign trade enterprises, foreign trade products are not necessarily in line with domestic aesthetics, and prices may not be accepted by domestic consumers. Moreover, the "rules of the game" in the domestic market are quite different from those in the foreign trade market. "In traditional foreign trade, enterprises can advance smoothly as long as they fulfill their contracts according to the contract. And domestic trade is much more complicated, including product line planning, channel development, brand building, sales team building, and so on, and enterprises must also take inventory risks in doing domestic trade.

Under such circumstances, it may be possible to find a relatively safe foothold for enterprises with relatively balanced domestic and export markets. Shaoxing Keqiao Chang FA Textile Co., Ltd. One of them is a high-tech company which is a digital printing fabric. Its main products are cotton, linen, silk, polyester and other high-end fashion printed fabrics. The production process is mainly divided into four basic categories: digital printing paper, heat transfer printing, polyester digital printing, real silk and cotton digital printing, etc., with advanced digital printing equipment, and both inside and outside sales are dabbled. In order to actively "save themselves", often digital in addition to Alibaba, Amazon and other online platforms and domestic and foreign customers docking, recently, the company responsible person Zhen Yuan is still actively trying online live broadcast, through live broadcast with goods, expand the sales volume on social platform.

"This is the daisy pattern that is very popular this year. The smell of pastoral is suitable for you. You are welcome to consult." Zhen Yuan, who is in front of the camera, is skillful in online interaction with buyers. "Because of its own factories and internal and external sales, the order is relatively stable. Live broadcast is also a new attempt for me, and I wrote all the copywriters in advance. In the later stage, if I want to develop this line for a long time, I will find a professional full-time team to carry out checks.

In Keqiao, in addition to the large production oriented foreign trade enterprises, there are more than 70% of the tradable foreign trade enterprises, and thousands of small and medium-sized foreign trade enterprises are distributed in the major textile cities. At this juncture, who can last long is the last winner.

Short term depends on self-help, long-term layout control risks.

The soldiers came to block the water. Faced with the double pressure of epidemic challenges and domestic and foreign markets, a number of anti epidemic policies supporting foreign trade enterprises have been launched to support enterprises in accelerating the resumption of work and production.

In view of the plight of foreign trade enterprises, Keqiao has promulgated a series of new policies: extending the scope of subsidies for exhibitors from key exhibitions to all overseas exhibitions, encouraging enterprises to make breakthroughs in the light market of the epidemic situation; implementing the government's joint insurance policy of export credit insurance, eliminating the worries of enterprises in the high-risk period, vigorously promoting the development of cross-border electricity providers, and encouraging enterprises to create overseas businesses. We should increase online sales and participate in online exhibitions to expand the market, speed up the policies of foreign trade enterprises and resolve the cash flow problems encountered by enterprises.

In the 2020 government work report of Keqiao District, it was mentioned that Keqiao's foreign trade gold card should be polished. Formulating the "ten new policies of the open economy", reducing the threshold of universal benefit, raising standards of support, expanding the benefit of enterprises, and making every effort to export steadily, making foreign trade the most distinctive banner of Keqiao's reform and opening up. We should enhance the "industry + market" advantage, open up the industrial chain, optimize the supply chain and strengthen the value chain, and make a deep and practical "order + list" monitoring and early warning system to enhance export competitiveness. We should implement the reform measures of "putting the tube into service" to attract more foreign trade enterprises to enter the building, innovate the foreign trade mode, and foster a new growth point of foreign trade. Striving to create a Keqiao textile Free Trade Zone linkage Innovation Zone, we continue to fight for the special supervision zone of light textile city customs and facilitate trade facilitation. Cultivate the main body of foreign trade, strengthen export brand, and create a number of foreign trade leading enterprises.

Many textile foreign trade enterprises in Keqiao are also restarting their efforts to actively compete in the epidemic era after the layout. Wu Lanfeng said that during this period, the company has been self recharging for enterprise training, "while the current adjustment period, every employee is actively sharing their work processes and work experience, on the one hand, to help new employees grow rapidly, on the other hand, in order to build a perfect working mechanism, so that later efforts can be made." In addition, Wu Lan Feng is also working hard to design and develop new products, so as to cope with post crisis competition with more frequent updates and high quality products.

Ma Chunxin, general manager of Shaoxing Keqiao CISCO Textile Co., Ltd. Recently, he has been busy dealing with his orders. According to him, the main products of the company are custom made fabrics. The characteristics of customers' short order and quick response can help companies effectively control risks, serve good customers and win higher profit points. "This epidemic also proves that our model is more competitive. After the outbreak, the market will have a growth period. The company will also do better services on the basis of detailed understanding of customer needs."

Crises often breed new opportunities, and the transformation of foreign trade enterprises is not easy. However, the development of Keqiao's textile and foreign trade has gathered all kinds of wisdom and cohesive force and weighed heavily in the storm. I believe that in every game and every storm, we will overcome the challenge and open wider market space.