The Project Only Invested 3 Million 500 Thousand In 6 Years. Outdoor Warehouse Leader 40 Million Quzhou Warehouse Project Cancelled

In May 26th, the Limited by Share Ltd announced that the company decided to terminate the "capital raising project of storage center and product exhibition hall" (hereinafter referred to as "warehousing project"), and to refinance the remaining 35 million 416 thousand and 700 yuan (including interest, financial benefits, etc.) with the actual amount of money being paid for the account of the project. Liquidity.

Previously, the warehouse project of the Ministry of animal husbandry mainly used the existing reserved land in the D-10 plot of the triumphant West Road in Quzhou, the new storage center and the product exhibition hall, to purchase equipment for loading and unloading equipment, storage facilities, exhibition hall display equipment, information system and other supporting equipment. After the project was completed in December 31, 2021 and put into operation, it is estimated that the annual cargo storage volume will reach about 1 million 500 thousand pieces, with a total investment of 40 million 1 thousand yuan, of which 31 million 501 thousand yuan will be raised. As of December 31, 2019, item company has invested 3 million 500 thousand yuan in its own capital and the amount of investment raised is 0 yuan.

When the warehousing project was approved in 2014, the company's main business was still in a period of rapid development. The company's main product tents broke through 1 million of the 2013 annual sales and output and sales grew by 20% over the same period. At that time, the company planned a domestic marketing network construction plan for its own brand, and plans to invest 280 million yuan to build a one-stop outdoor experience shop in China. To enhance the company's control over marketing entities, and plan expansion plans for overseas tent production bases such as Bangladesh. Therefore, whether it is in line with the domestic marketing network construction or with the expansion of overseas production bases, the corresponding warehousing and logistics centers must have sufficient throughput and quick response capability. At that time, the warehousing project construction plan is in line with the actual situation and demand of the rapid development of the company's business.

In recent years, with the downward trend of the macro economy, the retail industry has been slowing down. In addition, sports, leisure and fashion brands have been crossing the outdoor market. This has further intensified the intensity of market competition, especially the unexpected epidemic at the end of 2019, which has brought severe challenges and adverse effects to the economic development both at home and abroad. Therefore, the construction of the brand marketing network of the 2020 and the pace of production base construction will inevitably slow down as the company's business growth slows down and the impact of the epidemic slows down. Therefore, the necessity of building the storage project is insufficient.

In recent years, because of the slowdown in industry, the company's own brand business is constantly adjusting to adapt to changes in the market environment. In addition to running new stores and franchisees in hot business circles every year, it also combs and adjusts the national franchisees through the brand operation center, and closes the shops with poor business performance and low efficiency, so the number of domestic marketing outlets in recent years has been maintained. Stability has not increased. By the end of 2019, 336 stores in the country had been reduced by 3.72% compared with the same period last year. On the one hand, the company's brand operation center has been leasing 15 thousand warehouses in Ningbo for a long time. At present, the warehouse utilization rate is still around 70%, which meets the company's budget demand for warehousing to 2021. On the other hand, the company's external sales department integrates supplier resources, strengthens its inventory management capability, and effectively reduces its own storage pressure. Risk, so that the domestic production base of Quzhou's own warehouse now meet the needs of the export division. The company has ample storage area and has already met the business needs. The termination of warehousing projects will not affect the normal operation of the company's business.

Public information shows that the company was founded in 2006, specializing in camping tents, outdoor clothing and other outdoor products research and development, design, production and sale of enterprises, the company is well-known outdoor supplies suppliers.

The main business of OEM/ODM includes two major business segments, including tents, sleeping bags, self filling pads, outdoor clothing, shoes and accessories such as assault clothing, down garments, mountaineering shoes and sports backpacks. OEM/ODM business provides global customers with the development, design and production services of high quality tent products, and its products are exported to Europe, Australia, New Zealand, Asia and the United States.

In 2019, the operation income of Mu Gao Di was 529 million 393 thousand and 600 yuan, a decrease of 21 million 896 thousand and 800 yuan compared with the same period last year, down 3.97% from the same period last year, which is mainly due to the periodic rule of the overseas market. In 2019, the customer procurement demand for a small year, OEM/ODM orders declined compared with the same period last year. The operating profit reached 52 million 824 thousand and 800 yuan, a decrease of 3 million 784 thousand and 100 yuan over the same period last year, down 6.68% from the same period last year. The net profit attributable to shareholders of listed companies was 40 million 786 thousand and 500 yuan, a decrease of 405 thousand and 400 yuan compared with the same period last year, a decrease of 0.98% over the same period last year. The sales channel construction of brand business increased the sales expenses of the company during the reporting period.

From the point of view of product structure, tents and equipment are the main sources of income of the company, and the operating income is 400 million, the revenue ratio is 75.1%, and the gross profit margin is 25.3%.