In The First Quarter Of 2020, The Quality And Efficiency Of Home Textile Industry Decreased, But There Was A Trend Of Improvement.

In the first quarter of this year, the outbreak of the new crown pneumonia has been spreading at home and abroad, and the production and operation of home textile enterprises have encountered unprecedented difficulties. The orders for enterprises in the export market have been significantly reduced, which seriously affects the operation and efficiency of the industry. Since late February, with the gradual and effective control of domestic epidemic situation, the resumption of domestic textile enterprises has been progressively and orderly promoted. However, because of the continuing spread of overseas epidemic, export oriented home textile enterprises are facing a more severe test. Statistics show that the main operating indicators of the textile industry in the first quarter showed a negative growth trend, bringing pressure to the operation of enterprises.

01

Decline in production scale

Affected by the epidemic, the home textile industry after the Spring Festival shut down time has been extended, and gradually resumed after the resumption of production, many enterprises are faced with the shortage of orders, production growth has dropped significantly. According to statistics from the National Bureau of statistics, the main business income of 1760 home textile enterprises above Designated Size reached 33 billion 200 million yuan in the first quarter of this year, down 24.77% from the same period last year, and the decline narrowed by 4.95 percentage points compared with the previous two months. The 223 key enterprises and 15 industrial clusters that followed the statistics also showed negative growth. The main business income in the first quarter decreased by 19.20% and 14.18% respectively.

02

Domestic and foreign market demand declined

(1) export

After the spread of epidemics abroad, many countries entered a state of emergency, commercial suspension and customs closes. The export orders of home textile enterprises were delayed and cancelled. According to China's customs data, the export of home textiles in China in the first quarter of this year was US $7 billion 969 million, down 11.07% compared to the same period last year. From the export situation, the exports of towels, bedding and blankets were more serious, with a drop of more than 20%. From the export market situation, the export volume of several major export markets in the world has been greatly affected. Especially in the US market, exports to the US in the first quarter of this year amounted to US $1 billion 868 million, a sharp decrease of 19.70% over the same period last year. No order is the most important problem faced by export-oriented enterprises. Therefore, export-oriented enterprises urgently need social attention and corresponding help from the government, and provide targeted subsidy policies to help enterprises tide over difficulties.

(two) domestic sales

Since the outbreak of the epidemic, retail stores in China are mostly closed. Since March, with the gradual and effective control of domestic epidemic situation, the return rate of home textile merchants has reached over 90%, but the management situation is generally not good. Most of the business turnover in the first quarter was less than half of that of the same period last year, and the overall growth rate of domestic sales declined sharply. According to the statistics of National Bureau of statistics, the domestic output value of domestic textile industry was 23 billion 213 million yuan in the first quarter, down 27.39% from the same period last year.

According to the survey conducted by the association in March this year, the survey results showed that the shortage of passenger flow, lack of mobile funds, "wages" and "product inventory" brought pressure to home textile distributors. In view of the fact that there are few customers in offline stores, some bedding and towel merchants use the new mode of electricity supplier, live broadcast, small program and so on to conduct drainage to customers, increase online promotion and sales, apply the new business mode, change the "same door" status of physical stores, and take various measures to minimize the losses caused by the epidemic. From the geographical distribution, merchants in Shandong, Jiangsu, Zhejiang, Shanghai and Guangdong have recovered relatively well.

03

Industry operation quality and efficiency decline

Under the situation of insufficient demand and a sharp decline in production and sales, the quality and efficiency of home textile enterprises have dropped significantly, but there is a trend of gradual improvement. According to the statistics of the National Bureau of statistics, in the first quarter of this year, the loss of 1760 home textile enterprises above designated size was 36.14%, an increase of 22.29 percentage points over the same period last year, but narrowed slightly compared with the previous two months. The total assets turnover was 0.92, a decrease of 0.39 points over the same period last year, of which inventory turnover was 1.46, a decrease of 0.63 points over the same period last year. Inventory turnover was 1.23, down 0.50 points over the same period last year. The total profit was 1 billion 107 million yuan, down 20.95% from the same period last year, but the decline was narrowed compared with the previous two months. The cost and profit margin was 3.49%, which was 0.83 percentage points higher than the previous two months.

In the normalization of epidemic prevention and control, China's domestic production and life order has gradually resumed, and the macro-economic operation has been on the right track. Huge potential domestic market space provides protection for the development of the industry. Under the situation of normalization of epidemic prevention and control, the state has introduced a series of measures to speed up the promotion of key enterprises, industrial clusters and specialized markets to adapt and vigorously tap the potential of domestic and foreign markets, and gradually implement policies and measures and show the effect, helping enterprises to tide over difficulties and restore vitality. At the same time, under the impact of the epidemic, a number of excellent home textile enterprises actively respond to the challenges, timely change ideas and actively explore, enterprises' ability to resist risks and develop resilience have been steadily improved, and the industrial structure has been constantly adjusted and optimized, so as to help the smooth operation of the industry and gradually achieve high-quality development.