Is This H & M And Adidas Supplier Doing Well In "Turning To Domestic Sales"?

At present, the overseas epidemic situation is still developing, and the global resumption of work and production is slow. Although China took the lead in controlling the epidemic situation and resumed production as soon as possible, due to the poor connection of the supply chain of the international textile industry chain, some textile enterprises' exports were hindered. ? Jiangsu Haoye Fiber Technology Co., Ltd Since the establishment of the company, it has been focusing on the import and export of raw materials, and has been focusing on the import and export of raw materials. ? Xu yaoqin, chairman of the company "After this year's Spring Festival, some overseas customers have raised various problems, such as order reduction, postponement of delivery, extension of payment period, and so on. Some of them directly want to lower the price, and if not, they will cancel the order. The weak demand market makes it difficult for enterprises to drive their production lines to full power. "

Fortunately, from the beginning of the past few years, Haoye has noticed many uncertainties in the export market and actively adjusted the proportion of domestic and foreign trade. Before the outbreak of this year's epidemic, Haoye's domestic and foreign sales proportion was relatively balanced. Haoye has been providing fine wool yarn for many famous brands in the world UQ, H & M, Adidas At the same time with Kabin, Ou Shili, Yinger Such as domestic first-line brand cooperation. Xu yaoqin said: "for textile enterprises, it is too risky to generate income solely by export. Only by walking on two legs can we walk steadily. In the long run, adjusting the proportion of domestic and foreign sales is more conducive to optimizing the business structure, opening up new growth space, and enhancing the pressure resistance and adaptability in the changing market. "

This year, the outbreak of the epidemic has accelerated the momentum of Haoye's export to domestic sales. In order to survive and develop in the crisis, Haoye's foreign trade capacity ratio has been adjusted from 60% to 30%. From the long-term foreign trade to the short-term, frequent and fast mode of domestic trade, Haoye has made a new world.

In the process of turning to domestic sales, Xu yaoqin deeply realized that export and domestic sales have different operating rules, supporting policies and trading systems. She said that the State Council had issued the "transfer" barrier in late June Implementation Opinions on supporting domestic sales of export products Local government departments have also taken many measures to reduce Haoye's concerns. "We can't do export insurance for domestic sales, but we can't do export insurance. The implementation opinions put forward "support insurance companies to provide diversified insurance services" and expect to speed up the implementation Xu yaoqin said that with the current global scale of China's export-oriented economy and trade in goods, it is not easy to convert exports to domestic sales. However, if this move is carried out, it can effectively promote industrial upgrading, foreign trade upgrading, domestic consumption upgrading, supply chain upgrading and technology upgrading, thus forming a positive effect on the whole.

It is worth mentioning Haoye not only adjusted the proportion of domestic and foreign sales, but also adjusted the product line layout, which not only consolidated the high-end wool, cashmere, TEC and other product lines, but also made efforts to develop the medium and low-end product lines of wool blending. Xu yaoqin explained that due to the epidemic situation, the purchasing power of domestic and foreign markets has declined significantly. More consumers are more price sensitive and basically prefer products with high cost performance. "Back a few months, can you see Armani protective clothing, gucci mask, Bulgari hand sanitizer? Today, these high-ranking, people admire the big brand also began to set foot in the medical care products that the people most need. In fact, in response to the new crown epidemic, these luxury brands are also rapidly adjusting. " Xu yaoqin said that at present, Haoye is also insisting on the production of epidemic prevention textiles. This product line has not been removed, which is to maintain the development of the enterprise. In order to survive, Haoye has broadened the production line of medium and low-end products. It does not care too much about the market income, but seeks to stabilize the basic plate of sustainable development of the enterprise, ensure the full load operation of machines, and effectively guarantee the income of employees. As an old brand enterprise, Haoye strives to win the "machine" in the "danger" and do a good job of this wool yarn.